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- Tasks: Lead digital transformation and eCommerce growth for a premium furniture brand.
- Company: Join a design-led company known for quality workspace solutions and innovation.
- Benefits: Enjoy a competitive salary, 25 days leave, annual bonus, and training opportunities.
- Why this job: Shape the digital future while mentoring a talented team in a dynamic environment.
- Qualifications: Proven experience in digital and eCommerce growth, especially in product-led businesses.
- Other info: Position based in High Wycombe, mostly on-site with flexible discussions.
The predicted salary is between 46800 - 78000 £ per year.
Our client is a well-established and design-led company in the premium workspace solutions sector, looking for a Senior Digital & eCommerce Manager to lead its digital transformation and online growth. With a strong reputation for quality and innovation, and an expansive showroom showcasing leading global brands, this business is focused on elevating its digital presence.
This strategic and hands-on leadership role involves owning the digital agenda across eCommerce, performance marketing, customer experience, and lifecycle management. You will shape the company's digital future using data-driven insights to achieve meaningful growth, while mentoring a small but capable team.
What you’ll do...
- Own and manage the eCommerce P&L to meet revenue and profit targets
- Develop and implement a comprehensive digital growth strategy
- Drive pricing and promotional initiatives to increase sales and margins
- Conduct competitor and market analysis to inform strategic decisions
- Lead conversion rate optimisation (CRO), including A/B testing and UX/UI enhancements
- Oversee digital channels including SEO, PPC, email, social, and affiliates
- Manage and optimise digital marketing budgets to maximise ROI
- Implement lifecycle and retention marketing strategies to boost CLTV
- Lead CRM strategy and segmentation to enhance customer targeting
- Collaborate with internal teams to ensure compelling, accurate product listings and site content
- Ensure the eCommerce platform is scalable, secure, and high-performing
- Manage agency relationships and external partners for top-quality delivery
- Stay ahead of digital trends by identifying new tools and channels to support growth
Who you are...
- You have proven experience leading digital and eCommerce growth in a product-led business
- Hands-on expertise with eCommerce platforms (e.g., Shopify, Magento)
- Strong understanding of performance marketing, CRM, and analytics tools
- Confident managing budgets, targets, and a cross-functional team
- Data-driven and results-oriented with a focus on customer experience
- Knowledge of B2B and high-value DTC markets, especially within furniture or interiors, is desirable
- Experience with platforms such as Craft CMS, Moz, Ruler Analytics, and Onepage CRM
- You are an innovative thinker who embraces new technology and digital trends
Logistics: High Wycombe, UK (Mostly on-site but open to discussion)
More details
- Salary of up to £65k
- 25 days annual leave (plus 3-day Christmas shutdown), increasing with tenure
- Opportunity to shape and grow the digital team
- Annual company bonus
- Workplace pension
- Onsite parking
- Access to industry-specific training and development
Head of Digital and Ecom - Furniture Manufacturing employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital and Ecom - Furniture Manufacturing
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and eCommerce, especially within the furniture sector. This knowledge will not only help you understand the market better but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the furniture manufacturing and eCommerce space. Attend industry events or webinars to connect with potential colleagues and leaders. Building these relationships can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your hands-on experience with eCommerce platforms like Shopify or Magento by discussing specific projects you've led. Be prepared to share how you used data-driven insights to achieve growth, as this aligns perfectly with what the company is looking for.
✨Tip Number 4
Prepare to discuss your approach to managing budgets and targets. Highlight any successful strategies you've implemented in previous roles that resulted in increased sales or improved customer experience, as this will resonate well with the responsibilities of the role.
We think you need these skills to ace Head of Digital and Ecom - Furniture Manufacturing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and eCommerce growth, particularly in product-led businesses. Emphasise your hands-on expertise with eCommerce platforms and any leadership roles you've held.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital transformation and how your skills align with the company's goals. Mention specific achievements in previous roles that demonstrate your ability to drive growth and manage teams effectively.
Showcase Data-Driven Insights: When discussing your experience, include examples of how you've used data to inform strategic decisions. Highlight any successful projects where you implemented conversion rate optimisation or enhanced customer experience through analytics.
Research the Company: Familiarise yourself with the company's products, values, and market position. Understanding their digital presence and recent initiatives will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Up World
✨Showcase Your Digital Expertise
Be prepared to discuss your hands-on experience with eCommerce platforms like Shopify or Magento. Highlight specific projects where you successfully led digital growth, focusing on metrics and outcomes.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data analytics to inform your strategies. Discuss any tools you've used for performance marketing and how they contributed to achieving revenue targets.
✨Understand the Company’s Market Position
Research the company’s competitors and market trends in the furniture manufacturing sector. Be ready to share insights on how you would position the company’s digital strategy to stand out.
✨Emphasise Team Leadership Skills
Since this role involves mentoring a team, be ready to discuss your leadership style. Share examples of how you've successfully managed cross-functional teams and fostered collaboration.
