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For Companies At a Glance
- Tasks: Drive growth in the Home Fragrance category through data analysis and insights.
- Company: Join Newell Brands, home to iconic names like Yankee Candle and Parker.
- Benefits: Enjoy flexible hybrid working, unlimited LinkedIn Learning access, and product discounts.
- Why this job: Be part of a dynamic team, turning data into impactful strategies for well-known brands.
- Qualifications: Bachelor’s degree and experience in category management or consumer insights required.
- Other info: Opportunity for personal development and community engagement through corporate citizenship initiatives.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Manchester area (Cheadle)
Reports to: Head of Analytics, Insights & Category Development
Contract type: Permanent
Your Role & Team in a Nutshell
As a Senior Category Analyst, you will drive growth in the Home Fragrance category, focusing on iconic brands such as Yankee Candle, WoodWick, and Chesapeake Bay in the UK and Ireland. You’ll be part of a team of three category analytics & insights professionals, working closely with sales, marketing, and retail partners. Your role will be pivotal in turning data into insights and actionable recommendations.
Your Key Responsibilities:
- Category Development: Assist in the creation and implementation of Home Fragrance category strategies to drive growth and profitability.
- Data Analysis & Insights: Leverage data from various sources (financial, sales, consumer insights, market trends) to provide actionable recommendations and identify opportunities for category growth.
- Retailer Collaboration: Participate in meetings with retail partners to build and maintain strong relationships, support category reviews, joint business planning (JBP), and shelf optimization initiatives.
- Competitive Analysis: Conduct regular competitive analysis to stay ahead of industry trends and adjust category strategies accordingly.
- Cross-functional Collaboration: Work closely with marketing and sales teams to ensure alignment on category initiatives and provide relevant data to support decision-making.
- Promotions & Pricing: Monitor promotional effectiveness and pricing strategies, recommending adjustments to optimize category performance.
- Performance Tracking: Measure category performance using key performance indicators (KPIs), identifying trends and opportunities to adjust strategies for better outcomes.
- Reporting: Prepare and present regular category updates and presentations to internal and external stakeholders.
- Project Management: Support ad-hoc category projects, managing timelines, resources, and deliverables to ensure successful execution.
What You’ll Need
- Minimum:
- Bachelor’s degree in business, marketing, or a related field.
- Proven experience in category management, consumer insights, or related roles in the FMCG or CPG (Consumer Packaged Goods) sector.
- Advanced MS Excel skills and solid knowledge of Power BI.
- Strong understanding of syndicated data, metrics, and software (e.g., Nielsen, Circana, etc.).
- Excellent analytical skills, including the interpretation of POS and syndicated data, and the ability to translate insights into actionable recommendations.
- Willing to travel domestically approx. 10% of time.
Your advantage:
- Excellent communication and presentation skills, with the ability to influence internal and external stakeholders.
- Strong project management and prioritization skills.
- Detail-oriented, with a focus on continuous improvement and problem-solving.
- Basic knowledge of Python.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few. Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development.
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices.
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
- Employee Referral Program – an opportunity to get a bonus.
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond.
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work.
- Access to Employee Resource Groups that foster an inclusive culture.
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.
Are you interested?
If so, please click on “Apply Now” on this site and upload your CV. If your application is shortlisted, our recruiter will invite you for an initial phone interview.
Senior Category Analyst - Yankee Candle employer: AECOM
Contact Detail:
AECOM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category Analyst - Yankee Candle
✨Tip Number 1
Familiarise yourself with the Home Fragrance category and the specific brands like Yankee Candle, WoodWick, and Chesapeake Bay. Understanding their market positioning and recent trends will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Brush up on your data analysis skills, especially with MS Excel and Power BI. Being able to demonstrate your proficiency in these tools can set you apart, as they are crucial for turning data into actionable insights.
✨Tip Number 3
Network with professionals in the FMCG sector, particularly those involved in category management or consumer insights. Building relationships can provide you with insider knowledge and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with competitive analysis and how you've used insights to drive category growth in previous roles. Real-life examples will showcase your ability to contribute effectively to the team.
We think you need these skills to ace Senior Category Analyst - Yankee Candle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management and data analysis. Use keywords from the job description, such as 'data insights', 'category strategies', and 'FMCG sector' to catch the recruiter's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Home Fragrance category and how your skills align with the role. Mention specific brands like Yankee Candle and your understanding of market trends to demonstrate your enthusiasm and knowledge.
Showcase Analytical Skills: Provide examples of how you've used data analysis to drive business decisions in previous roles. Highlight your proficiency in MS Excel and Power BI, and mention any experience with syndicated data tools like Nielsen or Circana.
Prepare for Interviews: If shortlisted, prepare to discuss your analytical approach and how you would contribute to category growth. Be ready to share insights on competitive analysis and your experience in cross-functional collaboration with sales and marketing teams.
How to prepare for a job interview at AECOM
✨Showcase Your Analytical Skills
As a Senior Category Analyst, your ability to interpret data is crucial. Be prepared to discuss specific examples of how you've used data analysis to drive insights and recommendations in previous roles.
✨Understand the Home Fragrance Market
Familiarise yourself with the Home Fragrance category, especially brands like Yankee Candle. Research current trends, consumer preferences, and competitive dynamics to demonstrate your knowledge during the interview.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your experience working with sales and marketing teams. Have examples ready that illustrate how you’ve successfully collaborated across departments to achieve common goals.
✨Highlight Your Project Management Experience
Since project management is part of the role, be ready to discuss how you've managed timelines and resources in past projects. Use specific examples to show your organisational skills and ability to deliver results.
