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- Tasks: Lead PR campaigns and boost Skechers' brand visibility through creative strategies.
- Company: Join Skechers, a global leader in lifestyle and performance footwear with a fun work culture.
- Benefits: Enjoy competitive salary, career growth, product discounts, and a dynamic work environment.
- Why this job: Be the face of Skechers, connect with influencers, and make a positive impact in retail.
- Qualifications: Proven PR experience, excellent communication skills, and knowledge of fashion trends required.
- Other info: Office-based role in St Albans with travel opportunities to events and trade shows.
The predicted salary is between 28800 - 48000 £ per year.
As the PR Manager, you will enhance Skechers' brand visibility by implementing trend-influenced marketing and public relations strategies across print and digital platforms. You will also collaborate closely with Skechers Ambassadors and Athletes to foster growth in both the Lifestyle and Performance divisions through strategic partnerships. You will be the face of Skechers at various functions, including events and trade exhibitions. This will involve cultivating strong relationships with Ambassadors, media representatives and influencers to promote the brand.
As the PR Manager, you will oversee and guide PR marketing campaigns, ensuring alignment with brand messaging and target audience. Strategically coordinate and develop targeted pitches, specific to the target demographics for all Skechers lifestyle and Skechers Performance to secure placements and articles in appropriate fashion, pop culture, fitness media and appropriate category-related media channels. You will also be the direct line manager to the PR Assistant responsible for day-to-day supervision, supporting systems training and continued development.
What We’re Looking For
- Proven PR experience within the Footwear to athletic industry.
- Exceptional verbal and written communication skills with the ability to create engaging and persuasive content across various platforms.
- Excellent organisational skills with a keen eye for detail and precision in all aspects of work.
- Ability to develop strong interpersonal relationships at all levels among all cross-functional groups.
- Proficient in MS packages including Word, Excel, Powerpoint, and experience of using Adobe Photoshop and Meltwater.
- Must display a high degree of professionalism, tact, and diplomacy.
- Shows initiative, highly organised with the ability to make decisions.
- Knowledge of popular culture and current fashion/footwear trends.
- Knowledge of Football and Running, as well as other sports.
- Ability to multi-task and work to tight deadlines.
- A background or knowledge in footwear design principles and technological innovations is highly desirable for this role.
This role is office based in our St Albans Head Office. However, we are looking for someone who has the willingness to travel to meet with editors, press, influencers, attend trade shows and Skechers hosted events. As well as the ability to be flexible and willing to work unsociable hours, weekends and extended hours when necessary.
Skechers Offers
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- A fun and dynamic work environment.
- Product discount.
- Free onsite parking.
This is a great opportunity to join us and make a positive impact. If you feel you can be a true brand ambassador for Skechers, apply now.
PR Manager employer: Skechers
Contact Detail:
Skechers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager
✨Tip Number 1
Familiarise yourself with Skechers' brand values and current marketing campaigns. Understanding their messaging will help you align your approach and demonstrate how you can enhance their visibility through PR strategies.
✨Tip Number 2
Network with industry professionals, especially those connected to Skechers or the footwear sector. Attend relevant events and trade shows to build relationships with potential influencers and media representatives who could support your role.
✨Tip Number 3
Stay updated on the latest trends in footwear and athletic performance. Being knowledgeable about current fashion and sports trends will allow you to create more engaging pitches and content that resonate with the target audience.
✨Tip Number 4
Prepare to showcase your interpersonal skills during interviews. Highlight examples of how you've successfully built relationships with ambassadors and media in previous roles, as this will be crucial for the PR Manager position.
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PR experience specifically within the footwear or athletic industry. Emphasise any relevant campaigns you've managed and the results achieved, as this will resonate with Skechers' requirements.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of Skechers' brand and how your skills align with their vision. Mention specific examples of how you've successfully developed PR strategies and built relationships with media and influencers.
Showcase Communication Skills: Since exceptional verbal and written communication skills are crucial for this role, consider including a brief portfolio or links to articles or campaigns you've worked on. This will demonstrate your ability to create engaging content.
Highlight Relevant Knowledge: Mention your knowledge of current fashion trends, popular culture, and sports, particularly football and running. This will show that you are not only qualified but also passionate about the industry Skechers operates in.
How to prepare for a job interview at Skechers
✨Know Your Brand
Before the interview, make sure you have a deep understanding of Skechers' brand values, products, and recent marketing campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its visibility.
✨Showcase Your PR Experience
Be prepared to discuss specific PR campaigns you've managed in the past, especially those related to footwear or athletic industries. Highlight your successes and how they align with the responsibilities of the PR Manager role.
✨Demonstrate Communication Skills
Since exceptional verbal and written communication skills are crucial for this role, practice articulating your thoughts clearly. You might even want to prepare a brief pitch about a potential PR campaign for Skechers to showcase your creativity.
✨Build Relationships
Emphasise your ability to cultivate strong relationships with media representatives, influencers, and brand ambassadors. Share examples of how you've successfully collaborated with others to achieve common goals in previous roles.
