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- Tasks: Drive marketing performance through analytics, customer insights, and campaign optimisation.
- Company: Join a dynamic retail company focused on omnichannel growth and innovation.
- Benefits: Enjoy flexible working options, creative projects, and opportunities for professional development.
- Why this job: Be part of a collaborative team that values data-driven decisions and impactful marketing strategies.
- Qualifications: 5+ years in digital marketing with strong analytical skills and experience in various marketing channels.
- Other info: Experience with Bloomreach and familiarity with tools like Brandwatch and Hootsuite is a bonus.
The predicted salary is between 43200 - 72000 £ per year.
Your Responsibilities:
- Marketing Analytics & Financial Metrics
- Support the execution of the omnichannel retail growth strategy, ensuring seamless performance across online and offline channels.
- Track, report, and support optimisation of key financial growth metrics, customer acquisition, and retention targets.
- Assist in identifying and activating the most impactful growth levers throughout the entire customer funnel.
- Customer Insights, Segmentation & Marketing Technology
- Leverage Bloomreach insights and audience data to identify new growth opportunities and refine customer segmentation.
- Assist in developing and executing CRM strategies to enhance customer engagement, retention, and lifetime value.
- Support the development and implementation of the Marketing Technology roadmap, ensuring ongoing improvements and innovation.
- Support the Bloomreach Business Insights Project, advocating data-driven decision-making across the business.
- Campaign & Channel Optimisation
- Contribute to managing full-funnel marketing campaigns across PPC, SEO, Meta, TikTok, YouTube, and Email.
- Assist in driving Affiliate and Referral marketing strategies to maximise customer acquisition and revenue growth.
- Support the development of messaging and trading strategies to ensure a holistic approach across marketing channels.
- Product & Business Expansion
- Assist in key tech launches, including Pmax, SMS and App developments, ensuring smooth execution and impact.
- Support eBay and marketplace expansion, aligning with business goals.
- Contribute to International D2C growth and European market expansion.
- Team Collaboration & Cross-Functional Support
- Collaborate with the performance marketing team, contributing to leadership and innovation.
- Work closely with teams across Marketing, Buying & Merchandising, Finance, and Retail Operations to align marketing efforts with business objectives.
- Partner with agencies and external partners, supporting negotiations and optimising investments for long-term success.
Knowledge, Skills & Experience:
- Minimum 5 years of experience in digital marketing, customer analytics, and performance marketing, ideally within retail or Ecommerce.
- A strong understanding of Bloomreach, including its reporting capabilities, customer segmentation, and data-driven marketing strategies, is essential for success in this role.
- Hands-on experience supporting PPC, SEO, Meta, TikTok, YouTube, and Email.
- Excellent analytical skills, with the ability to translate data into actionable insights.
- A strategic thinker with a proactive, self-motivated approach.
- Strong communication and stakeholder management skills.
- Proficiency in Microsoft Excel, Adobe Photoshop, InDesign, Illustrator.
- Experience with Brandwatch and Hootsuite is a plus.
Marketing Performance and Insights Manager employer: LMA Recruitment
Contact Detail:
LMA Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance and Insights Manager
✨Tip Number 1
Familiarise yourself with Bloomreach and its functionalities. Understanding how to leverage its reporting capabilities and customer segmentation will give you a significant edge in discussions during the interview.
✨Tip Number 2
Brush up on your knowledge of omnichannel marketing strategies. Be prepared to discuss how you can optimise performance across various channels like PPC, SEO, and social media, as this is crucial for the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've translated data into actionable insights in previous roles. This will demonstrate your ability to support data-driven decision-making effectively.
✨Tip Number 4
Network with professionals in the digital marketing space, especially those with experience in retail or eCommerce. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Marketing Performance and Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, customer analytics, and performance marketing. Emphasise your familiarity with tools like Bloomreach, PPC, SEO, and social media platforms mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the omnichannel retail growth strategy. Mention specific examples of how you've optimised marketing campaigns or improved customer engagement in previous roles.
Showcase Analytical Skills: Provide concrete examples of how you've used data to drive marketing decisions. Highlight any experience you have with reporting tools and how you've translated insights into actionable strategies.
Highlight Collaboration Experience: Discuss your experience working cross-functionally with teams such as Finance, Merchandising, and Operations. Showcase your ability to align marketing efforts with broader business objectives and your skills in stakeholder management.
How to prepare for a job interview at LMA Recruitment
✨Showcase Your Analytical Skills
As a Marketing Performance and Insights Manager, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used analytics to drive marketing decisions in the past, particularly focusing on customer acquisition and retention metrics.
✨Familiarise Yourself with Bloomreach
Since a strong understanding of Bloomreach is essential for this role, make sure you brush up on its features, especially its reporting capabilities and customer segmentation tools. Being able to discuss how you've leveraged similar tools in previous roles will impress your interviewers.
✨Prepare for Cross-Functional Collaboration Questions
This position requires collaboration with various teams. Think of specific instances where you've worked with different departments, such as Finance or Retail Operations, to achieve marketing goals. Highlight your communication skills and how you managed stakeholder relationships.
✨Demonstrate Your Campaign Management Experience
Be ready to discuss your hands-on experience with full-funnel marketing campaigns across platforms like PPC, SEO, and social media. Share successful campaign examples and the strategies you employed to optimise performance and drive growth.
