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- Tasks: Lead PR strategy and secure media coverage for a luxury outdoor brand.
- Company: Join a purpose-driven company known for exceptional technical products.
- Benefits: Enjoy flexible hybrid working and competitive salary for part-time hours.
- Why this job: Shape brand perception while working with a passionate, close-knit team.
- Qualifications: 5+ years in PR with strong luxury media connections required.
- Other info: Experience in male apparel and an interest in the outdoors is a bonus.
The predicted salary is between 42000 - 60000 £ per year.
A luxury outdoor brand is looking for a hands-on, well-connected PR Manager to help elevate its profile across luxury, lifestyle, broadsheet, and specialist outdoor media. This is a rare opportunity to join a purpose-driven company that designs exceptional technical products.
You'll take the lead on earned media—securing standout coverage and crafting compelling narratives that shine a light on the brand. The ideal candidate will have deep press relationships across titles like How to Spend It, FT, Telegraph, Conde Nast Traveller, and Monocle—as well as a flair for storytelling and strategy.
What You’ll Be Doing:
- Leading PR strategy across both product and experience-led sides of the brand
- Pitching stories to top-tier luxury, lifestyle, and outdoor press
- Raising the profile of the team through thought leadership and media opportunities
- Building strong relationships with key journalists and editors
- Creating smart, editorial-quality press materials
- Collaborating closely with the marketing team on campaigns and storytelling
What We’re Looking For:
- 5+ years’ experience in PR (agency or in-house)
- Strong luxury media network (UK essential, US a plus)
- Proven track record of landing consistent, high-impact coverage
- Excellent writer and creative thinker
- Confident working independently in a fast-paced, entrepreneurial environment
- An interest in the outdoors bonus
- Experience in male apparel is a bonus
Why This Role? You’ll be part of a growing brand with a clear purpose and big ambitions. You’ll work alongside a tight-knit, passionate team—helping shape how the world sees the business while enjoying flexible, hybrid working.
Salary: £35k for three days work (1-2 of those days needing to be in London), plus, some great benefits.
Public Relations Manager employer: Ruby Magpie
Contact Detail:
Ruby Magpie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Manager
✨Tip Number 1
Network like a pro! Since the role requires strong relationships with luxury media, attend industry events and engage with journalists on social media. Building these connections can give you an edge when applying.
✨Tip Number 2
Showcase your storytelling skills! Prepare a few compelling narratives or case studies from your previous work that highlight your ability to craft engaging stories. This will demonstrate your creativity and strategic thinking during interviews.
✨Tip Number 3
Research the brand thoroughly! Understand their products, values, and target audience. This knowledge will help you tailor your discussions and show how you can elevate their profile in the luxury market.
✨Tip Number 4
Prepare for scenario-based questions! Think about how you would approach pitching to specific publications or handling PR crises. This will showcase your problem-solving skills and readiness for the fast-paced environment.
We think you need these skills to ace Public Relations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations, particularly within the luxury sector. Emphasise any connections you have with media outlets mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for PR and the outdoors. Mention specific examples of successful campaigns you've led and how they relate to the role.
Showcase Your Writing Skills: Since excellent writing is crucial for this role, consider including samples of press releases or articles you've written. This will demonstrate your ability to create compelling narratives.
Highlight Your Media Relationships: In your application, mention any strong relationships you have with journalists and editors, especially those in luxury and lifestyle media. This can set you apart from other candidates.
How to prepare for a job interview at Ruby Magpie
✨Showcase Your Network
Highlight your connections with journalists and editors in the luxury and outdoor sectors. Be prepared to discuss specific relationships and how they can benefit the brand.
✨Craft Compelling Narratives
Demonstrate your storytelling skills by preparing examples of successful campaigns or press materials you've created. This will show your ability to craft narratives that resonate with target audiences.
✨Understand the Brand's Purpose
Research the luxury outdoor brand thoroughly. Be ready to articulate how their mission aligns with your values and how you can contribute to elevating their profile.
✨Prepare for Strategy Discussions
Think about potential PR strategies you could implement for the brand. Be ready to discuss your ideas on how to secure media coverage and enhance their presence in the market.
