Publicist

Publicist

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead exciting PR campaigns and manage press office accounts with a creative flair.
  • Company: Join TMW Tomorrow, a vibrant agency shaping the culture of tomorrow through innovative PR and social strategies.
  • Benefits: Enjoy hybrid work, a contributory pension scheme, birthday off, and a fun, sociable team environment.
  • Why this job: Be part of a culture-driven team that values creativity, collaboration, and personal growth.
  • Qualifications: Experience in PR, strong media contacts, and a passion for culture and trends are essential.
  • Other info: Opportunities for mentorship and involvement in diverse client projects await you!

The predicted salary is between 36000 - 60000 £ per year.

We are TMW Tomorrow, a culture-led creative specialism that brings together PR, Social and Influencer to help brands shape the culture of tomorrow. We are part of TMW Unlimited, a leading integrated creative agency in London and Bristol. We believe that nothing drives culture more than the conversations surrounding it and we know that conversations can happen anywhere. Whether it starts on social and gets picked up by the media or breaks in news and carries through to social.

Our knowledgeable team of PR, social and influencer experts build campaigns that get recognised in culture, whatever the platform. Our best-in-class offering covers everything from newsworthy campaigns to top-tier content creation, to developing cultural collaborations and communities that thrive.

We are looking for a talented and experienced Account Manager with a publicist mindset who has led across a variety of consumer campaigns as well as press office accounts. Please note this is a hybrid role which for us means a mix of working from home and our offices in Soho, London.

What you will do:

  • You will have a deep understanding of the current media landscape, can create newsworthy stories and copy and loves the thrill of a sell in.
  • You will have an exceptionally strong black book of contacts across national, broadcast, consumer and lifestyle media with the ability to help upskill the team in this area.
  • You will have your ear to the ground when it comes to culture, media movements and press worthy talent and influencers.
  • You will have a proven track record of securing coverage in national media titles from research to photo stunts and features.
  • You will be comfortable with leading and managing campaign and press office clients including being a good communicator both within a team and with clients.
  • You will have a clear understanding of your clients' business objectives, what makes them tick and how to upsell reactive ideas to support your account leads in securing organic growth.
  • You will have a proven track record in running successful accounts including hitting and exceeding KPIs, strong presentation skills, client and financial management.
  • You will have experience working with and managing influencers to create content that supports earned PR campaigns as well as supporting on new business pitches.
  • You will be working across a range of PR first clients and further details of these will be shared during the interview process.

Requirements:

  • Deep interest in culture, trends and the media landscape to develop award winning newsworthy campaigns.
  • A love for getting coverage and good relationships with media.
  • Organised and solutions driven with a flair for reactive ideas.
  • An interest and understanding of the creator’s climate, the role of influencer and social media in PR campaigns.
  • Flexibility and a good team player who is seen as a mentor to the juniors to motivate and inspire their team.
  • Open to sharing and learning with your team so we can all get the best out of one another.

This is us:

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world. We create ideas that move people. We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen. TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

What we value:

  • Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
  • Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
  • Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
  • Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What we give:

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know. Here’s a snapshot of just some of the benefits you can enjoy as part of the team:

  • Christmas closure
  • Volunteer day and Birthday Day off
  • Contributory Pension Scheme
  • Life Assurance
  • Interest free travel season ticket loan, Cycle scheme

We have a calendar of social and charity events throughout the year, there’s always something going on. Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Publicist employer: TMW Unlimited

At TMW Tomorrow, we pride ourselves on being a culture-led creative agency that fosters a vibrant and inclusive work environment in the heart of Soho, London. Our team enjoys a hybrid working model, allowing for flexibility while collaborating with passionate colleagues on exciting campaigns that shape the future of PR and social media. With a strong emphasis on personal growth, mentorship, and a variety of employee benefits, including a contributory pension scheme and volunteer days, we are committed to nurturing talent and creating a workplace where everyone can thrive.
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Contact Detail:

TMW Unlimited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Publicist

✨Tip Number 1

Network actively within the PR and media landscape. Attend industry events, webinars, and workshops to meet professionals who can provide insights or even referrals. Building relationships with influencers and journalists can give you an edge in securing interviews and recommendations.

✨Tip Number 2

Stay updated on current trends and cultural movements. Follow relevant social media accounts, subscribe to industry newsletters, and engage with content that resonates with your target audience. This knowledge will help you demonstrate your understanding of the media landscape during interviews.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on that align with TMW Tomorrow's values. Highlight your successes in securing media coverage and how you’ve creatively approached challenges. Tailoring your examples to their focus on culture and conversation will show you're a great fit.

✨Tip Number 4

Demonstrate your leadership skills by sharing experiences where you've mentored junior team members or led successful projects. TMW Tomorrow values collaboration and growth, so showcasing your ability to inspire and motivate others will make you stand out.

We think you need these skills to ace Publicist

Strong Media Relations
Copywriting Skills
Campaign Management
Client Relationship Management
Influencer Collaboration
Trend Analysis
Presentation Skills
Financial Management
Creativity in PR Strategies
Understanding of Social Media Dynamics
Organisational Skills
Problem-Solving Skills
Team Leadership and Mentoring
Networking Skills
Ability to Develop Newsworthy Stories

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Publicist position at TMW Tomorrow. Tailor your application to highlight your relevant experience in PR, social media, and influencer management.

Craft a Compelling CV: Your CV should reflect your experience in managing consumer campaigns and press office accounts. Emphasise your achievements, such as securing media coverage and exceeding KPIs, to demonstrate your capability for the role.

Write a Strong Cover Letter: In your cover letter, express your passion for culture and trends, and how they relate to your work in PR. Mention specific examples of successful campaigns you've led and how you can contribute to TMW Tomorrow's mission.

Showcase Your Media Connections: Highlight your strong network of media contacts in your application. Discuss how these relationships have helped you secure coverage in national media and how you plan to leverage them for TMW Tomorrow's clients.

How to prepare for a job interview at TMW Unlimited

✨Know Your Media Landscape

Familiarise yourself with the current media landscape and be prepared to discuss recent trends and notable campaigns. This will demonstrate your deep understanding of the industry and your ability to create newsworthy stories.

✨Showcase Your Contacts

Highlight your strong network of media contacts during the interview. Be ready to share examples of how you've leveraged these relationships to secure coverage for previous campaigns.

✨Demonstrate Your Campaign Success

Prepare to discuss specific examples of successful campaigns you've managed, including how you met or exceeded KPIs. Use metrics and outcomes to illustrate your impact and effectiveness as a publicist.

✨Emphasise Team Collaboration

Since this role involves mentoring juniors and working within a team, be sure to convey your collaborative spirit. Share experiences where you've motivated others or contributed to a positive team dynamic.

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