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- Tasks: Drive innovative product marketing and user adoption through targeted assets and training.
- Company: Join Awin, a forward-thinking tech company focused on doing things differently.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a collaborative team that values innovation and customer-centric marketing.
- Qualifications: 3+ years in marketing, preferably in tech; strong analytical and communication skills required.
- Other info: No team management required, perfect for those passionate about product marketing.
The predicted salary is between 28800 - 42000 £ per year.
As a Global Product Marketing Manager, you’ll play a pivotal role in bringing innovative products to market and driving user adoption. You ensure the seamless integration of new features and product adoption by crafting targeted assets and training that empower our internal teams. You will be a part of our dynamic marketing team under the leadership of the Acting Global Head of Product Marketing. Working alongside a voice of the customer specialist and three other Product Marketing Managers, each specialising in distinct areas of our product roadmap and phases in the customer journey. You will have the unique opportunity to deepen your expertise and drive innovation, without the added responsibility of managing a team. This role is perfect for you if you are a product marketing manager with experience in a tech/SaaS organisation. However, even if you do not have a background in tech, we are looking for someone who is passionate about product marketing and has a proven track record of driving innovative and successful campaigns. We are not just looking for a Product Marketing Manager; we are looking for someone who shares our vision of doing things differently at Awin.
Key tasks:
- Enhance our compelling product positioning to differentiate the product from competitors and highlight its unique selling points.
- Collaborate with the product team to align Awin products with customer needs, developing market-leading propositions.
- Communicate the value proposition of the products to our teams and develop sales tools that emphasise the product's unique benefits including training materials, presentations, and demos.
- Ensure accurate collateral updates preventing duplications and identify gaps in collateral where more should be created.
- Ensure excellent internal staff fluency around our product through training and education.
- Analyse marketplace trends, customer feedback and data to ensure a customer-centric approach in all product marketing campaigns.
- Ensure ongoing marketing activity complements marketing and global Awin objectives and strategy.
- Develop an in-depth knowledge of company products so you can translate technical details into benefits.
Skill and Expertise:
- Bachelor's degree in marketing, business, or transferable field would be beneficial.
- 3+ years relevant marketing experience at marketing manager level.
- Experienced in targeting marketing and communications based on client need.
- Clear understanding of how to track and report on multi-channel campaigns.
- Analytic skills and an ability to use data sources to monitor and improve success such as Amplitude.
- Commercially aware with a good understanding of market drivers and client needs.
- Someone who is dedicated, reliable and takes initiative.
- Strong understanding of multi-channel marketing techniques.
- Data-driven mindset with the ability to analyse and interpret campaign performance metrics.
- Proven ability to collaborate successfully with internal and external key stakeholders.
- Creative thinker with a knack for crafting compelling marketing messages.
- Excellent written and spoken English.
- Excellent copywriting skills and eye for detail.
Global Product Marketing Manager (f/m/d) employer: Awin Global
Contact Detail:
Awin Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Product Marketing Manager (f/m/d)
✨Tip Number 1
Familiarise yourself with our products and the competitive landscape. Understanding how our offerings stand out will help you articulate their unique selling points during discussions.
✨Tip Number 2
Network with current employees or industry professionals who have experience in product marketing, especially within tech or SaaS. They can provide insights into our company culture and expectations.
✨Tip Number 3
Prepare to discuss your previous marketing campaigns in detail. Be ready to share specific examples of how you've used data to drive decisions and improve campaign performance.
✨Tip Number 4
Showcase your creativity by thinking of innovative marketing strategies that could apply to our products. Presenting fresh ideas can demonstrate your passion and forward-thinking approach.
We think you need these skills to ace Global Product Marketing Manager (f/m/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in tech or SaaS environments. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for product marketing and how your background aligns with the company's vision. Mention specific campaigns you've driven and the impact they had.
Showcase Analytical Skills: Provide examples of how you've used data to inform marketing strategies. Highlight any tools you've used, like Amplitude, to track campaign performance and make data-driven decisions.
Emphasise Collaboration: Discuss your experience working with cross-functional teams. Highlight how you've collaborated with product teams or other stakeholders to align marketing efforts with customer needs.
How to prepare for a job interview at Awin Global
✨Know Your Product Inside Out
As a Global Product Marketing Manager, it's crucial to have an in-depth understanding of the products you'll be marketing. Familiarise yourself with the unique selling points and how they compare to competitors. This knowledge will help you articulate the value proposition clearly during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Highlight specific examples where you've analysed marketplace trends or customer feedback to inform your strategies. This will demonstrate your data-driven mindset, which is essential for this role.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples that showcase your ability to collaborate effectively. Be ready to discuss how you've worked with product teams or other stakeholders to align marketing efforts with customer needs.
✨Craft Compelling Marketing Messages
As a creative thinker, you should be able to demonstrate your copywriting skills. Prepare to share examples of successful marketing campaigns you've crafted, focusing on how you developed compelling messages that resonated with the target audience.
