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- Tasks: Join us as an Assistant Brand Manager, driving Carlsberg's brand presence and social media strategy.
- Company: Carlsberg Britvic is the UK's largest multi-beverage supplier, home to iconic brands like Carlsberg and J2O.
- Benefits: Enjoy a competitive salary, monthly product allowance, private medical options, and high street discounts.
- Why this job: Be part of a legendary brand's journey, influencing culture and innovation in a dynamic environment.
- Qualifications: We're looking for passionate storytellers with energy, initiative, and a love for brands.
- Other info: This role offers hybrid working with travel across the UK, perfect for those seeking flexibility.
The predicted salary is between 36000 - 60000 £ per year.
Location: Field Based, GB
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Access to a range of high street discounts
About the role: This is an exciting opportunity to join the team as Assistant Brand Manager on one of the most iconic beer brands in the world. Reporting to the Senior Brand Manager, you'll play a key role in bringing the Carlsberg brand to life across the UK - contributing to standout campaigns, leading our social media strategy, and helping to cement Carlsberg’s place in popular culture. You’ll also work closely on our famous partnerships, including Liverpool FC and UEFA, bringing these to life across owned, earned, and paid media, as well as playing a part in developing innovation on the brand.
Role Responsibilities:
- Brilliant execution of 1YP to deliver against plan KPIs and budget targets
- Support the Senior Brand Manager & Brand Manager in delivering market leading brand marketing and sales initiatives
- Deliver clear and focused plans that deliver ROI on ATL investment and BTL activation
- Lead on brand social media strategy and key partnership activation
- Support in driving profitable growth of the brand P&L
- Influence across the commercial team (Marketing, sales, value management and category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic
- Work closely with the sales team to ensure gold standard brand execution and distribution growth across the UK market
- Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brand
- Management of key agencies to deliver ATL & BTL campaigns, on-time and to budget – aligning to business growth objectives
- Careful and focused management of the marketing budget to make all investments count
- Aligning innovation pipeline to brand strategy to build innovation pipeline needed for the operating market
Experience and Key Attributes:
- A passionate storyteller – great at bringing your work to life across presentations and in-person events
- Able to build and drive execution across the organisation
- Results oriented with an instinct for driving initiatives to completion and delivering on all commitments at pace
- High energy, curious, self-starter with a genuine passion for brands
- Disciplined and focused in approach to work – able to move from concept to action at the right time and able to keep self and teams focused on the right priorities
- High levels of Initiative - Agile/Street Smart/Entrepreneurial to respond to changes in the market or internally
- Able to develop accountability across the organisation
This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
Interested in finding out more? Apply today and a member of the recruitment team will be in touch!
Application Process: We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.
CMBC is a new company, fuelled by highly engaged, empowered and passionate employees who will go above and beyond to deliver best in class customer service and help grow our portfolio of brands and business. With their entrepreneurial spirit, these employees take personal accountability and initiative to act and find solutions. Our employees work hard and have fun, enjoying supportive relationships that extend across the whole business.
Assistant Brand Manager - Carlsberg UK employer: Carlsberg Group
Contact Detail:
Carlsberg Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager - Carlsberg UK
✨Tip Number 1
Familiarise yourself with Carlsberg's brand history and current marketing strategies. Understanding their iconic campaigns and partnerships, like those with Liverpool FC and UEFA, will help you demonstrate your passion for the brand during interviews.
✨Tip Number 2
Network with professionals in the beverage industry, especially those who have experience in brand management. Attend industry events or join relevant online forums to connect with people who can provide insights and potentially refer you to opportunities at Carlsberg.
✨Tip Number 3
Showcase your creativity by developing a mock social media campaign for Carlsberg. This will not only highlight your skills but also demonstrate your understanding of the brand's voice and target audience, making you stand out as a candidate.
✨Tip Number 4
Prepare to discuss how you would manage a marketing budget effectively. Given the role's focus on ROI and budget management, having specific examples of how you've maximised marketing spend in previous roles will be beneficial during your interview.
We think you need these skills to ace Assistant Brand Manager - Carlsberg UK
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Carlsberg's brand values and their product range. This will help you tailor your application to show how your passion aligns with their mission.
Highlight Relevant Experience: In your CV and cover letter, focus on any previous experience in brand management or marketing. Use specific examples that demonstrate your ability to drive brand initiatives and work collaboratively with teams.
Showcase Your Creativity: As an Assistant Brand Manager, creativity is key. Include examples of past campaigns or projects where you contributed innovative ideas or strategies that led to successful outcomes.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Address the key responsibilities and attributes mentioned in the job description, showing how you meet each requirement.
How to prepare for a job interview at Carlsberg Group
✨Know the Brand Inside Out
Before your interview, make sure you research Carlsberg and its product range thoroughly. Understand their brand values, recent campaigns, and partnerships, especially with Liverpool FC and UEFA. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Storytelling Skills
As an Assistant Brand Manager, storytelling is key. Prepare examples of how you've effectively communicated brand messages in the past. Be ready to discuss how you can bring Carlsberg's story to life through presentations and social media strategies.
✨Demonstrate Results Orientation
Be prepared to discuss specific instances where you've driven initiatives to completion and achieved measurable results. Highlight your ability to manage budgets and deliver ROI on marketing investments, as this aligns with the role's responsibilities.
✨Exhibit High Energy and Curiosity
The company is looking for someone energetic and passionate about brands. During the interview, convey your enthusiasm for the role and the industry. Share examples of how your curiosity has led you to innovate or adapt in previous roles.
