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- Tasks: Lead digital marketing initiatives and optimise communications for ENGIE’s B2B supply business.
- Company: ENGIE is a global leader in low-carbon energy, reshaping the future of energy supply.
- Benefits: Enjoy hybrid working, competitive salary, bonus programme, healthcare cash plan, and professional development.
- Why this job: Make a real impact on the energy transition in a collaborative and innovative environment.
- Qualifications: Degree in Marketing or related field; experience with digital marketing tools and analytics required.
- Other info: Flexible full-time or 4-day week options available for the right candidate.
The predicted salary is between 36000 - 60000 £ per year.
Are you a marketing enthusiast with a degree in Marketing or a related discipline? We are looking for a talented individual to join our dynamic team on a 12 month fixed term contract. As a Digital and Marketing Lead, you will bring your expertise and creativity to drive our marketing initiatives forward.
About Us
ENGIE is a global leader in low-carbon energy supply and services. We have been active in the UK energy market for over 20 years, focusing on energy storage and renewable energy (solar, wind, biogas), while supplying energy to organisations of all sizes. We are reshaping the energy future by reconciling economic performance with a positive impact on people and the planet. We are looking for individuals committed to helping turn our vision into reality.
About The Role
As the Digital & Marketing Lead you will support and optimise marketing communications for ENGIE’s B2B supply business across digital channels, engaging existing and prospective customers. This is a Hybrid role assigned to our Leeds office where the successful candidate would be based two days a week. On offer is a competitive salary and benefits package and the chance to make a difference in the energy transition.
Key Responsibilities:
- Deploy email marketing communications using Salesforce Marketing Cloud for new business development and existing customer campaigns.
- Update and improve the ENGIE Energy Supply website.
- Advise on best practice digital marketing activities, staying updated with Google and social media guidelines.
- Enhance SEO rankings and organic website traffic.
- Manage digital channels and assets, improving usability, content, data capture, and conversion.
- Plan and execute end-to-end digital marketing campaigns.
- Develop reporting dashboards to measure campaign performance.
- Support outbound sales campaigns with data procurement.
- Monitor and report on competitors' digital marketing strategies.
- Deploy PPC and social media marketing campaigns.
Knowledge and Skills:
- Experience with Salesforce Marketing Cloud, SEO reporting tools (Google Search Console, SEMRush), digital ad platforms (Google Ads, LinkedIn Ads), and web content management systems (WordPress preferred).
- Ability to communicate complex analytics and marketing performance metrics.
- Excellent collaboration skills and Microsoft Office proficiency.
- Understanding of Matomo web analytics.
Experience/Qualifications:
- Experience in a marketing function, preferably digital and analytics.
- Experience with integrated marketing automation and CRM systems.
- Stakeholder management experience.
- Energy services and market knowledge beneficial but not essential.
- Degree in Marketing or related discipline.
Why ENGIE UK?
- Opportunity to make a significant impact on the future of energy supply.
- Collaborative and innovative work environment.
- Hybrid working options.
- Bonus programme.
- Healthcare cash plan.
- Employer pension contribution.
- Commitment to professional development and growth.
At ENGIE UK, we value diversity and are committed to creating an inclusive environment for all employees. In the event you do not meet every requirement, we encourage you to apply. Your unique skills and experiences could be just what we need. To apply, please submit your CV detailing your experience. This role is available as a full-time position or can be tailored to a 4-day week for the right candidate.
FTC Digital Marketing Lead (Energy) employer: ENGIE UK
Contact Detail:
ENGIE UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FTC Digital Marketing Lead (Energy)
✨Tip Number 1
Familiarise yourself with ENGIE's mission and values, especially their focus on low-carbon energy. This will help you align your answers during interviews and demonstrate your commitment to their vision.
✨Tip Number 2
Showcase your experience with Salesforce Marketing Cloud and other digital marketing tools in conversations. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Tip Number 3
Network with current or former employees of ENGIE UK on platforms like LinkedIn. They can provide valuable insights into the company culture and the specifics of the Digital Marketing Lead role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and energy services. Being knowledgeable about current industry developments will help you stand out as a candidate who is proactive and informed.
We think you need these skills to ace FTC Digital Marketing Lead (Energy)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with tools like Salesforce Marketing Cloud and SEO reporting tools. Use keywords from the job description to align your skills with what ENGIE UK is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and the energy sector. Mention specific projects or achievements that demonstrate your ability to drive marketing initiatives and your understanding of digital channels.
Showcase Relevant Skills: In your application, emphasise your experience with digital marketing campaigns, data analytics, and stakeholder management. Highlight any familiarity with web content management systems and digital ad platforms, as these are crucial for the role.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are essential in a marketing role.
How to prepare for a job interview at ENGIE UK
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with digital marketing tools, especially Salesforce Marketing Cloud and SEO reporting tools. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Understand ENGIE's Mission
Familiarise yourself with ENGIE's commitment to low-carbon energy and their role in the energy transition. This will help you align your answers with their values and demonstrate your enthusiasm for contributing to their mission.
✨Prepare for Technical Questions
Expect questions about digital marketing strategies, PPC campaigns, and analytics. Brush up on your knowledge of Google Ads, LinkedIn Ads, and web content management systems like WordPress to show you're well-versed in the necessary tools.
✨Demonstrate Collaboration Skills
Since the role involves working with various stakeholders, be ready to share examples of how you've successfully collaborated in past roles. Highlight your communication skills and ability to work in a team environment.
