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- Tasks: Lead and implement SEO strategies to boost organic traffic and drive business growth.
- Company: Join Sysco GB, a diverse and inclusive company connecting the world through food.
- Benefits: Enjoy a supportive culture, flexible work options, and opportunities for personal growth.
- Why this job: Be a key player in shaping SEO practices and making a real impact on business success.
- Qualifications: Proven SEO experience, strong analytical skills, and familiarity with leading SEO tools required.
- Other info: We celebrate unique talents and focus on your potential, not just your CV.
The predicted salary is between 28800 - 48000 £ per year.
We have an exciting opportunity for an SEO Manager to join our Digital Marketing team to lead and implement SEO strategies and execution across the Sysco GB business, with a focus on increasing organic traffic, expanding SEO coverage and driving new business growth. You will play a critical role in reducing reliance on external agencies and embedding SEO best practices across internal teams.
What you’ll be doing:
- Develop and own the SEO strategy for Brakes Catering Equipment and Kent Frozen Foods, with scope to support additional businesses as needed.
- Manage the external SEO agency to ensure effective delivery of SEO activity for Brakes and Country Choice, ensuring alignment with internal strategy, brand tone, and commercial objectives.
- Conduct regular keyword research and competitor analysis to inform content and technical SEO improvements.
- Collaborate with content, digital, and ecommerce teams to deliver on-page SEO recommendations that improve visibility and rankings.
- Own technical SEO audits and implement fixes in collaboration with development teams.
- Report on SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush or equivalent.
- Identify and deliver scalable SEO processes and improvements to support business growth.
- Build and maintain an SEO roadmap to track progress and align with broader marketing goals.
- Provide SEO training and guidance to internal stakeholders to increase capability across the business.
- Act as the subject matter expert for all SEO-related activities.
What we are looking for:
- Proven, hands-on experience in an SEO role ideally with exposure to multiple accounts.
- Proven track record of driving growth.
- Strong understanding of all key SEO pillars: technical, on-page, and off-page.
- Hands-on experience with leading SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and others.
- Ability to manage multiple SEO workstreams, prioritising tasks and delivering results within defined timelines.
- Strong data analysis skills with the ability to derive insights from SEO metrics and present them to non-technical stakeholders.
- Comfortable working independently while aligning with wider digital and content strategies.
Additional Information:
At Sysco GB everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Sysco GB and we recognise that Sysco GB can only thrive when everyone feels they belong. We’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
SEO Manager employer: Fresh Direct
Contact Detail:
Fresh Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager
✨Tip Number 1
Familiarise yourself with the latest SEO trends and best practices. This will not only help you in interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with current or former employees of Sysco GB on platforms like LinkedIn. Engaging with them can provide insights into the company culture and the specific challenges they face, which you can address in your discussions.
✨Tip Number 3
Prepare to discuss specific SEO tools and strategies you've successfully implemented in the past. Be ready to share measurable outcomes from your previous roles that align with the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing examples of how you've worked with content, digital, and ecommerce teams in the past. Highlighting your teamwork skills will resonate well with their emphasis on collaboration.
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly any hands-on roles you've had. Emphasise your familiarity with key SEO tools like Google Search Console and SEMrush, as well as your ability to drive growth through effective strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your skills align with the responsibilities outlined in the job description. Mention specific achievements that demonstrate your ability to manage multiple SEO workstreams and deliver results.
Showcase Your Analytical Skills: Highlight your data analysis skills by providing examples of how you've used SEO metrics to derive insights and improve performance. This will show that you can present complex data to non-technical stakeholders effectively.
Prepare for Potential Questions: Think about how you would answer questions related to your SEO strategy development and execution. Be ready to discuss your experience with technical audits and on-page recommendations, as well as how you collaborate with other teams.
How to prepare for a job interview at Fresh Direct
✨Showcase Your SEO Expertise
Be prepared to discuss your hands-on experience with various SEO tools like Google Search Console, SEMrush, and Ahrefs. Highlight specific projects where you successfully implemented SEO strategies that led to measurable growth.
✨Demonstrate Data Analysis Skills
Since the role requires strong data analysis skills, come equipped with examples of how you've derived insights from SEO metrics. Be ready to explain how you presented these insights to non-technical stakeholders in a clear and engaging manner.
✨Align with Company Values
Sysco GB values diversity and inclusion, so make sure to express your understanding of these principles. Share experiences that demonstrate your commitment to fostering an inclusive culture and how you can contribute to defining the company culture.
✨Prepare for Technical Discussions
As the role involves conducting technical SEO audits, brush up on your technical knowledge. Be ready to discuss common technical issues and how you would collaborate with development teams to implement fixes effectively.
