Ecom/ Commercial Director

Own the demand side of the P&L, focusing on revenue and brand & marketing budgets/KPIs. Lead eCommerce Trading by managing visual merchandising, product presentation, signposting, and engaging content to drive sales, utilising analytical and CRO tools to optimise performance. Manage Paid Media (Acquisition) team to ensure alignment and deliver high-quality traffic to meet objectives. Oversee Customer Retention strategies including eCRM, segmentation, customer insights, loyalty/VIP programs, community initiatives, and emerging channels. Set and monitor CPA/CaC and LTV metrics by customer segment to ensure profitable retention activities and establish team KPIs. Foster collaboration across functions to clarify short- and medium-term tactics and objectives. Develop insights sharing with third-party partners to position Jaded London as a leader in eCommerce. Support Technology team in designing and deploying tools necessary for objectives. Collaborate with Brand and Sales teams to incorporate tactical offers and promotions into campaigns. Work with Commercial and Finance Analysts to optimise activities through customer, marketing, and business insights. Hire, lead, and coach a high-performing team. Provide expertise on eCommerce best practices, CRO, CPA, and LTV. Stay updated on industry trends through training and research. Influence internal stakeholders and external partners positively. Communicate effectively across the organisation. Uphold Jaded London’s PLAYBOOK and maintain a customer-centric mindset.

Success in 6 months: Jaded London on track for £50m net revenue in 2024/25 with clear strategic/tactical plans for 2025/26.

Success in 2 years: Achieve >£70m revenue, USA as largest market, expansion into new markets, CPA:LTV increased by >50%, and revenue growth with cost reduction.

Requirements:

• 5+ years managing or leading digital retail/eCommerce P&L, with cross-border fashion/apparel experience a plus.
• Deep knowledge of demand creation via social and paid media.
• Expertise in CRO techniques.
• Strong CRM strategy and tactics knowledge for customer LTV growth.
• Proficiency with Shopify+ and third-party applications like Nosto.
• Global experience, particularly in USA and Europe.

Key Skills:

• Natural leadership with experience managing departmental teams.
• Strong understanding of retail, eCommerce, and marketing.
• Customer-focused with a passion for delivering value.
• Expertise in CRO methodology.
• Proven commercial acumen and understanding of brand and customer behaviour.
• Balanced intellectual and emotional intelligence.
• Ability to maximise output in diverse activities, combining data analysis with creative UX and visual merchandising.
• Data-driven decision-making with confidence in intuition.
• Independent, self-directed, and capable of leading creative teams.
• Excellent analytical, interpersonal, and persuasive skills.
• Quick learner with strong prioritisation skills.
• Effective cross-functional collaboration.
• Outcome-oriented with a team focus.
• Enthusiastic about Jaded London’s potential.

Successful People at Jaded:

• Comfortable with change and ambiguity.
• Experience in fast-paced start-up/scale-up environments.
• Ownership mentality and proactive execution.
• Willing to go the extra mile.
• Customer-centric thinking daily.

Benefits:

• 50% Employee Discount
• 24 days holiday + bank holidays
• Paid day off on birthday
• Paid moving day
• Hybrid working (1 day WFH)
• Pension scheme
• Bonus scheme
• Employee assistance program
• Referral bonus (£500)
• Local discounts
• North-West London office, accessible location
• Casual dress code
• Fully-stocked kitchens
• Office social events