Customer Insight Analyst

Customer Insight Analyst

Rochdale Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead customer feedback analysis to boost satisfaction and service delivery.
  • Company: Join Rochdale Boroughwide Housing, a forward-thinking organisation focused on community impact.
  • Benefits: Enjoy flexible working, 30 days holiday, and a generous pension scheme.
  • Why this job: Make a real difference by transforming customer insights into actionable strategies.
  • Qualifications: GCSEs in Maths and English; experience in customer satisfaction and data analysis preferred.
  • Other info: We prioritise a positive recruitment experience tailored to your needs.

The predicted salary is between 28800 - 43200 £ per year.

Permanent - Full Time (36.25 hours per week) Here at Rochdale Boroughwide Housing (RBH), we are seeking a Customer Insight Analyst to join us and take the lead on the design, implementation and analysis of customer feedback mechanisms to improve customer satisfaction and service delivery. Managing transactional and perception surveys, analysing sentiment and trends in customer feedback and providing actionable insights to senior management, you will undertake customer profiling, segmentation and propensity modelling to enhance service improvements and inform strategic decision-making.

Key Areas of Work:

  • Design, manage and implement customer insight surveys, ensuring they are robust and aligned with regulatory and business objectives.
  • Monitor response rates and data quality, implementing improvements where necessary.
  • Analyse customer feedback using qualitative and quantitative methods to identify sentiment, key themes, and emerging issues.
  • Use statistical tools and data analytics software to identify patterns and trends in customer experience.
  • Develop customer persona models based on demographics, needs and preferences.

Who are we looking for?

  • Hold GCSEs in Maths and English.
  • Hold a Market Research, Statistics, Social Research, or similar field qualification (desirable).
  • Experience of running customer satisfaction programmes and using online research platforms (CX Feedback, Survey Monkey).
  • Experience of conducting text and sentiment analysis.
  • Highly numerate with experience of data manipulation and use of relevant analytical tools (advanced Excel, ideally PowerBI).
  • Ability to translate complex data and insight into relevant and meaningful reports and presentations.
  • Knowledge of housing regulations and customer satisfaction.
  • With a background in Customer Insight and Customer Experience and strong SQL skills, you will be an effective communicator with strong organisation and planning skills.
  • A self-starter, someone with a curious mind keen to dig into data and connect the dots to paint the full picture, you will be comfortable dealing professionally with challenging and complex situations whilst maintaining a customer focused service.

What’s in it for you?

As an RBH employee, you will receive a range of fantastic benefits, including:

  • SMART working arrangements.
  • Holiday entitlement – 30 days holiday plus all UK bank holidays, with an additional 5 days after completion of five years’ service. Part time employees will receive a pro rata entitlement.
  • Ability to purchase up to an additional 5 days leave per year.
  • A quality defined contribution pension scheme, with salary exchange and RBH matches your contributions up to 8%.
  • Plus, many more!

Please refer to the attached Job Description upon completing your application. We shortlist and interview for our roles throughout the duration of the advert. Therefore, we would encourage you to submit your application as soon as possible to avoid disappointment. We reserve the right to close any of our adverts prior to the stated closing date should we have a high volume of appropriate candidates. Prior to applying for a role with us or attending an interview, you can request a call with the people team. We will then work with you to create an interview/application environment that works for you. Whether that’s needing the physical environment of the interview to be a specific way i.e., the room set up a certain way, or the method of interview itself i.e., teams, face to face or written questions. We want to make our recruitment process a positive experience for all.

Customer Insight Analyst employer: Rochdale Boroughwide Housing Ltd

At Rochdale Boroughwide Housing (RBH), we pride ourselves on being an exceptional employer, offering a supportive work culture that prioritises employee well-being and professional growth. As a Customer Insight Analyst, you will benefit from flexible SMART working arrangements, generous holiday entitlement, and a robust pension scheme, all while contributing to meaningful projects that enhance customer satisfaction in our community. Join us in a role where your insights will directly influence strategic decisions, and enjoy a workplace that values your contributions and fosters a positive recruitment experience.
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Contact Detail:

Rochdale Boroughwide Housing Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Customer Insight Analyst

✨Tip Number 1

Familiarise yourself with the latest trends in customer insight and analytics. Understanding current methodologies and tools, such as sentiment analysis and customer profiling, will help you demonstrate your knowledge during interviews.

✨Tip Number 2

Network with professionals in the field of customer insight. Attend relevant webinars or local meetups to connect with others who work in similar roles. This can provide you with valuable insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Be ready to explain your thought process and the impact of your insights on customer satisfaction and service delivery.

✨Tip Number 4

Research Rochdale Boroughwide Housing and their approach to customer satisfaction. Tailoring your understanding of their values and objectives will show your genuine interest in the role and how you can contribute to their mission.

We think you need these skills to ace Customer Insight Analyst

Customer Feedback Analysis
Survey Design and Implementation
Qualitative and Quantitative Research Methods
Data Analytics Software Proficiency
Statistical Tools Usage
Customer Segmentation and Profiling
Sentiment Analysis
Advanced Excel Skills
PowerBI Knowledge
SQL Proficiency
Report Writing and Presentation Skills
Understanding of Housing Regulations
Strong Communication Skills
Organisational and Planning Skills
Problem-Solving Skills
Curiosity and Data Exploration

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Customer Insight Analyst position. Tailor your application to highlight how your experience aligns with these requirements.

Highlight Relevant Experience: Emphasise your experience in customer satisfaction programmes, data analysis, and any relevant tools like Excel or PowerBI. Provide specific examples of how you've used these skills to drive insights and improvements in previous roles.

Showcase Analytical Skills: Demonstrate your ability to analyse customer feedback using both qualitative and quantitative methods. Mention any experience with sentiment analysis or statistical tools, as this is crucial for the role.

Craft a Compelling Cover Letter: Write a cover letter that not only summarises your qualifications but also conveys your passion for customer insight and improving service delivery. Make sure to connect your personal values with those of Rochdale Boroughwide Housing.

How to prepare for a job interview at Rochdale Boroughwide Housing Ltd

✨Know Your Data Tools

Familiarise yourself with the statistical tools and data analytics software mentioned in the job description, such as advanced Excel and PowerBI. Be prepared to discuss how you've used these tools in past roles to analyse customer feedback and derive insights.

✨Showcase Your Analytical Skills

Prepare examples of how you've conducted text and sentiment analysis in previous positions. Highlight specific instances where your analysis led to actionable insights that improved customer satisfaction or service delivery.

✨Understand Customer Feedback Mechanisms

Research various customer feedback mechanisms and be ready to discuss how you would design and implement effective surveys. Think about how you would monitor response rates and ensure data quality, as this is crucial for the role.

✨Communicate Clearly

Practice translating complex data into clear, meaningful reports and presentations. During the interview, demonstrate your ability to communicate insights effectively, as strong communication skills are essential for this position.

Customer Insight Analyst
Rochdale Boroughwide Housing Ltd
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