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For Companies At a Glance
- Tasks: Support digital advertising strategies, execute campaigns, and optimise performance for progressive clients.
- Company: 411 is a political digital agency focused on advancing progressive causes globally.
- Benefits: Enjoy flexible working, a generous pension scheme, and access to wellbeing resources.
- Why this job: Join a dynamic team making a real impact in politics through innovative digital strategies.
- Qualifications: 1-3 years in digital advertising, experience with Meta or Google, and strong analytical skills required.
- Other info: Opportunity for domestic and international travel to meet clients and attend events.
The predicted salary is between 30200 - 37200 £ per year.
Agency: 411
Location: UK-based (with domestic and international travel)
Job Type: Full-time
Salary Band: £36,225 to £46,575 (dependent on experience)
About 411
411 is a political digital agency that originated from the winning team behind the Labour Party’s 2024 general election victory. We are committed to advancing progressive causes, working with clients across the UK and around the globe. Our mission is to deliver impactful digital strategies and content that drive meaningful change. We are unapologetically centre-left, aligning with the values of the UK Labour Party.
Role Overview
As a Digital Advertising Executive, you will be supporting our digital advertising strategies for our progressive clients including the planning, execution, and optimisation of high-impact digital campaigns. This role requires a deep understanding of digital advertising platforms, a strategic mindset, and a creative approach to reaching and engaging audiences.
Specific Responsibilities
- Digital Advertising Strategy: Contribute to a comprehensive digital advertising strategy to drive results for our clients. This includes campaign planning, audience targeting, media buying, and budget management across various platforms including Google, Meta, X, and programmatic networks.
- Campaign Execution: Executing digital advertising campaigns, ensuring that campaigns are launched on time, within budget, and meet the highest standards of quality and effectiveness.
- Performance Optimisation: Continuously monitor and analyse campaign performance, using data-driven insights to optimise.
- Creative Collaboration: Work closely with the content creation and design teams to develop compelling ad creatives that resonate with target audiences and drive engagement.
- Reporting and Analysis: Help with the production of detailed reports on campaign performance. Use data to tell a compelling story and demonstrate the value of digital advertising efforts.
- Industry Trends: Stay up-to-date with the latest trends and developments in digital advertising, ensuring that 411 Digital remains at the cutting edge of the industry. Identify new opportunities for growth and innovation.
- Travel: Travel as required to meet with clients, attend industry events, and manage projects both domestically and internationally.
Experience:
- 1-3 years experience in digital advertising across Meta or Google is essential
- Experience creating ad reports is essential
- Experience working with additional advertising channels (e.g. TikTok, X, Programmatic) is desirable
- Experience working in a political or third sector/NGO space is desirable
Skills:
- Strong attention to detail with the ability to interpret and communicate data effectively.
- Excellent written and verbal communication skills.
- Proficiency in Excel or other data analysis tools (e.g. Tableau) is advantageous.
- Ability to prioritise and manage workload in a fast-paced environment.
- Out-of-the-box thinker with a strong sense of creativity. You know how to make the most out of a moment and are ideas-led.
- Knowledge of another language (e.g., German, Italian, French, Portuguese, Spanish, or Swedish) is helpful but not essential.
Benefits
- Salary: £36,225 to £46,575 (dependent on experience)
- Flexible Working: Option to work remotely, with offices in Leeds and London available for in-person collaboration.
- Generous Pension Scheme: 7% employer contribution.
- Generous Parental Leave Policy
- Health Assured: Access to EAP, therapy sessions, and wellbeing resources.
- Cycle to Work Scheme
Application process
Email careers@fouroneone.co.uk with your CV and answering the below questions:
- What do you think the biggest challenge facing progressive politics (max 150 words)
- Can you share an example of a campaign in which you had to reach a specific audience and how you achieved that (including the desired goal, the platform used, audience target and creative)?
- [Optional] Do you have any previous work you’ve completed that you’d like to share?
We are committed to ensuring an inclusive recruitment process. If you feel comfortable, please share any disabilities you have and any adjustments you need. Applicants who disclose any disabilities and who meet the essential criteria will be guaranteed an invitation to the next stage of the application process.
Digital Advertising Executive employer: 411
Contact Detail:
411 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Advertising Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially on platforms like Google and Meta. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the political digital advertising space. Attend relevant events or webinars to connect with others in the field, which could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on, focusing on your role in audience targeting and performance optimisation. Be ready to share measurable outcomes to showcase your impact.
✨Tip Number 4
Stay updated on the political landscape and how it influences digital advertising strategies. Understanding the context in which 411 operates will allow you to align your ideas with their mission and values.
We think you need these skills to ace Digital Advertising Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Digital Advertising Executive. Familiarise yourself with digital advertising strategies, campaign execution, and performance optimisation to tailor your application accordingly.
Craft Your CV: Highlight relevant experience in digital advertising, especially with platforms like Meta and Google. Include specific achievements and metrics that demonstrate your impact in previous roles, as this will resonate well with the hiring team.
Answer the Application Questions Thoughtfully: When responding to the application questions, be concise yet detailed. For example, when discussing the biggest challenge facing progressive politics, provide a clear perspective and back it up with examples or data where possible.
Showcase Your Creativity: In your example of a campaign targeting a specific audience, focus on your creative approach. Describe the strategies you used, the platforms chosen, and how your creativity led to achieving the desired goals. This will help demonstrate your fit for the role.
How to prepare for a job interview at 411
✨Know Your Digital Advertising Platforms
Make sure you have a solid understanding of the digital advertising platforms mentioned in the job description, such as Google and Meta. Be prepared to discuss your experience with these platforms and how you've used them to achieve campaign goals.
✨Showcase Your Analytical Skills
Since performance optimisation is key in this role, be ready to talk about how you've used data to drive decisions in past campaigns. Bring examples of reports you've created and how they influenced your strategies.
✨Demonstrate Creativity
As a Digital Advertising Executive, creativity is crucial. Think of innovative campaigns you've worked on and be prepared to share how you approached audience engagement. Highlight any out-of-the-box ideas that led to successful outcomes.
✨Stay Updated on Industry Trends
Research current trends in digital advertising, especially those relevant to political campaigns. Being able to discuss recent developments or case studies will show your passion for the industry and your commitment to staying ahead of the curve.
