Digital CRM Specialist

At Bremont, we design and create the ultimate tool watches — built to be tough, reliable, and ready for any adventure. Our watches are crafted for those who believe that anything is possible with the right mindset. Whether it's pushing the limits of endurance or achieving the unthinkable, Bremont is proud to provide watches for some truly extraordinary feats of endurance that inspire us to dream bigger and Take it Further.

With deep British heritage, Bremont stands as a symbol of determination, innovation, and adventure. Made in our state-of-the-art facility in Henley-on-Thames, each timepiece combines precision engineering, expert craftsmanship, and cutting-edge design. Our mission? To create the world’s most capable tool watches that inspire the dream of limitless exploration.

We’re united by a shared passion for adventure and excellence, and a commitment to pushing the boundaries of possibility. Our culture is built on our core values:

• The Spirit of the Adventurer: pushing the limits of what’s possible with a relentless determination to achieve the unimaginable.
• The Attitude of the Adventurer: a successful expedition relies on everyone playing their part. We know that the power of collaboration far exceeds individual effort.
• The Focus of the Adventurer: there is no prize in complexity. True design and engineering brilliance simplifies and clarifies.

Together, we create an environment where every team member can thrive and contribute to the future of Bremont.

KEY PURPOSE OF THE ROLE

The Global CRM lead will be responsible for developing the Global CRM Strategy to ensure a seamless customer journey across the different touchpoints. This role will also be responsible for leading and developing Bremont’s first Loyalty program, to effectively build the customer lifetime value and improve across CRM metrics such as recruitment, retention, repeat rates.

It requires strong stakeholder management and effective collaboration with cross-functional teams to ensure alignment, seamless integration, and the successful implementation of CRM and Loyalty programs, along with the GTM transition.

KEY RESPONSIBILITIES

• CRM & Loyalty: Responsible for the CRM Global strategy, and the planning and execution of CRM Communications including Marketing, CRM Lifecycle, and disruption driving revenue and retention while balancing customer and business needs.
• Build Bremont Loyalty program with close collaboration across the different stakeholders including Marketing, Business, online & offline teams.
• Lead the build and management of the email marketing calendar, on a seasonal and ad hoc basis.
• Ownership of ongoing A/B engagement testing plan to determine most effective creative, messaging and targeting.
• Identify data enrichment opportunities to enable more behavioural and interest-based segmentation for triggered journeys.
• Integration support – work cross functionally to ensure smooth CRM and data integration and in future, work with External Agencies.
• Instil & demonstrate strong data approach to segmentation, understanding the customer equation and priorities.
• Build strong relationship and connection with Bremont customers through crafting effective triggers and campaigns and activations that drives customer engagement online & offline.
• Support clienteling playbook with retail team and identify any group technology solution to support this initiative to avoid fragmentation.

Innovation, Technology & Trends:

• Strong understanding of current Bremont CRM and loyalty technology stack to maximize program effectiveness.
• Stay in step with trends and new formats, identify new opportunities and pilot markets and zones to garner quick learnings.

Reporting & Data:

• CRM & Loyalty reporting and distil key takeaways.
• Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment, at all times.

Key Deliverables:

• CRM & Loyalty Global frame and strategy.
• Data Activation & Acquisition across online and offline touchpoints.
• Develop the Content Strategy that will drive the program’s success (CRM & Loyalty).
• Share and scale best practices across the markets.
• Foster and develop deep correlation between media and CRM teams to drive channel effectiveness.

PERSON SPECIFICATION

• Considerable experience in a similar email role preferably for a B2C or D2C CRM function.
• Computer literacy Excel, Word, and PowerPoint. Shopify / Klaviyo / HubSpot experience would be beneficial.
• An eye for design-proficiency (Figma or Photoshop experience).
• Process management experience.
• Strong organisational skills.
• Confident using data and excellent communication skills.
• Stakeholder management.
• Working at broad range of seniority levels.
• Manage multiple assignments across teams in a fast-paced, deadline-driven environment; exceptionally organised and detail-oriented.
• Working in a global environment.

WHAT WILL MAKE YOU BRILLIANT AT THIS ROLE

• You’re a big thinker! You are constantly thinking of ways we could test our channel, improve the customer experience and how to grow our business.
• Naturally inquisitive and enjoy problem solving with a ‘can-do’ attitude.
• You can understand the customer: what they love, and what they engage with.
• A quick learner who is self-motivated and can hit the ground running.
• You are comfortable working across multiple initiatives, at a fast pace to clear deadlines.
• Driven and proactive with their approach.
• Strong attention to detail. Takes pride in their output.
• Knowledge and passion about marketing and data.
• Working in cross functional teams, including internal and external.

COMPANY BENEFITS

• Generous Holiday Entitlement – 25 days holiday plus bank holidays, and 3 days paid time off in December for HQ Shutdown!
• Free Daily Lunch – Enjoy a freshly prepared lunch on us every day on-site.
• Life Assurance – Peace of mind with life cover at 3x your annual salary.
• Family-Friendly Benefits – Enhanced Maternity and Paternity Leave to support you and your growing family.
• Celebrate Your Milestones – We recognise loyalty with outstanding length of service awards – including the chance to receive one of the iconic Bremont timepieces we’re so proud to create.
• Career Growth – Access tailored training programmes and clear development pathways to help you thrive.
• Exclusive Discounts – Significant permanent employee discounts on Bremont Watches, along with special 'Friends & Family' sales.
• Wellbeing Support – From confidential counselling to 24/7 financial and legal advice, we care about your mental, emotional, and financial wellbeing.
• Social Culture – From summer parties to seasonal gatherings, we host regular social events that bring everyone together.
• Give Back – We're proud to support team members who want to volunteer for good causes, with flexibility for approved time off.

WORKING ENVIRONMENT

• Monday to Friday, 37.5 hours per week.
• Hybrid working pattern, with office based in our HQ in Henley on Thames.
• Probation process 4 months standard.
• Notice period 2 months up to 2 years service, increasing to 3 months.

INTERVIEW PROCESS

• Stage 1: Interview with the hiring manager and HR.
• Stage 2: Interview with hiring manager and senior manager onsite.

We are dedicated to creating an open and inclusive working environment, and this starts with our recruitment practices. We try to ensure that everybody who is interested in joining our team has equal opportunity and ability to start that journey with us. We intend to have flexible and accessible hiring practices and will make every attempt to adapt to your needs throughout. We welcome any requests for adjustments in our processes.