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- Tasks: Lead media strategy and campaign planning for Tesco's advertising efforts.
- Company: Join Tesco, a leading supermarket and tech company dedicated to improving lives.
- Benefits: Enjoy 25+ days holiday, private medical insurance, and a bonus scheme up to 20%.
- Why this job: Be at the heart of marketing, shaping campaigns that impact millions across the UK.
- Qualifications: Experience in project planning, data analysis, and digital marketing channels required.
- Other info: Flexible working options available; we support your career and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
About the role
We are delighted to share an outstanding opportunity within the Tesco Marketing function for a Lead Media & Campaign Planning Manager! This role focuses on planning the delivery and implementation of Food advertising campaigns that reach the whole nation, supporting the Media and Campaign planning team in leading the advertising spend of one of the largest advertisers in the UK! You will work at the very centre of the marketing team, connecting with our media agency (EssenceMediacom), creative agency (BBH) and channel guides to deliver effective data-led media plans. You will also need to have a flair for media planning, be able to lead multiple large media projects at once with confidence and be passionate about keeping up-to-date with the constantly evolving media landscape.
What is in it for you
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
You will be responsible for:
- Leading all aspects of the media strategy, planning & buying of media for our seasonal and community marketing to ensure we improve the return from our investment in advertising.
- Owning the creation of omnichannel communication plans, working closely with the Own Brand and Food Marketing team, to ensure that creative development is advised by the media plan and fit for platform.
- Briefing and leading our 'Tesco Channel' teams, from In-Store to Content to translate a campaign through-the-line. This includes Tesco Mag, Email, Social/PR, performance, etc.
- Leading the total media budget across brand media campaigns, performance campaigns, and other 'Tesco Channel' spend.
- Connecting with channel guides to ensure the objectives of the activity are delivered across all channels, and that the work produced aligns with channel standard process.
- Working with internal partners in the Insight team and external agencies such as Dunnhumby and Basis to build audience profiles and assess the efficiency of our media campaigns.
- Ensuring the tracking/tagging/measurement of your campaigns is robust and fit-for-purpose (whether it be digital attribution or econometric modelling).
- Communicating strategy and media planning with confidence to key customers across different areas of the business.
- Supporting on wider Tesco media priorities, responsible advertising, measurement, AV planning, etc.
- Developing relationships and working closely with key agencies (media, OOH, creative, insight, search).
- Keeping up-to-date with the media landscape and meeting key media owners.
You will need:
- Experience with project and campaign planning.
- Background in working with analytical and data-led insight.
- Broad knowledge of marketing channels (paid, earned and owned) – including specific experience with digital marketing channels.
- Confidence in addressing senior partners across a business.
- Ability to deliver inspiring briefs and feedback.
- Experience in developing impactful omnichannel communication.
- Skilled in turning data into actionable insight.
- Competence in crafting a distinctive brand positioning.
About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.
Lead Media & Campaign Planner - 12 Month Parental Leave Cover employer: Tesco UK
Contact Detail:
Tesco UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Media & Campaign Planner - 12 Month Parental Leave Cover
✨Tip Number 1
Familiarise yourself with Tesco's marketing strategies and recent campaigns. Understanding their approach will help you speak confidently about how you can contribute to their media planning efforts during interviews.
✨Tip Number 2
Network with professionals in the media and campaign planning field, especially those who have experience working with large brands like Tesco. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and media planning. Being knowledgeable about current tools and platforms will demonstrate your commitment to the role and your ability to adapt to the evolving landscape.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've led or contributed to. Highlighting your experience with data-driven insights and omnichannel communication will showcase your fit for this role.
We think you need these skills to ace Lead Media & Campaign Planner - 12 Month Parental Leave Cover
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Lead Media & Campaign Planner position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in media planning and campaign management. Use specific examples of past projects that demonstrate your ability to lead and deliver successful campaigns.
Write a Strong Cover Letter: In your cover letter, express your passion for media planning and your understanding of the evolving media landscape. Highlight your analytical skills and how they have contributed to successful marketing strategies in previous roles.
Showcase Your Data Skills: Since the role requires a background in analytical and data-led insight, make sure to include any relevant experience you have with data analysis tools or methodologies. Provide examples of how you've turned data into actionable insights in past campaigns.
How to prepare for a job interview at Tesco UK
✨Showcase Your Media Planning Expertise
Be prepared to discuss your experience with media planning and campaign management. Highlight specific projects where you successfully led media strategies, focusing on how you improved advertising returns.
✨Demonstrate Data-Driven Decision Making
Since the role requires analytical skills, come equipped with examples of how you've used data to inform your media strategies. Discuss any tools or methodologies you've employed to measure campaign effectiveness.
✨Familiarise Yourself with Tesco's Brand and Values
Research Tesco's marketing campaigns and understand their brand positioning. Be ready to articulate how your values align with theirs and how you can contribute to their mission of making every day better for customers.
✨Prepare for Cross-Channel Collaboration Questions
Expect questions about your experience working with various marketing channels. Prepare to discuss how you've integrated different platforms in past campaigns and how you plan to do so at Tesco.
