Database Marketing Analyst - Personalised Interactions Design Delivery

As an Analyst in our Personalised Interactions Design and Delivery team, you’ll build targeting and execute campaigns, so we communicate the right messages to our customers at the right time. You will be part of a team working closely with colleagues who design our 1-2-1 targeted communications and who operate our core processes.

At Nationwide we openly put our 16 million customers at the centre of every decision we make as a business. Every role, no matter what it’s doing, is customer focused. We think every communication and interaction presents a unique opportunity to bring to life our brand promises allowing us to demonstrate our point of difference. This might be focusing on short term campaign activity or how we deliver more longer-term brand building and emotional engagement with our customers, staying relevant at all stages of their lives. Increasingly personalised journeys, working with data we trust, and resilient processes are critical to this. If you are interested in 1-2-1 marketing, personalisation and campaign execution and can help us improve our ways of working then we want to hear from you.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works.

What you’ll be doing

• You’ll be working in a lively, supportive team that has accountability for the design and delivery of 1-2-1 marketing communications that deliver against our Society KPIs.
• You will use your logical approach to build brilliant, personalised communications and experiences across all channels, in accordance with our risks and controls framework. This is a busy, interesting, and fast-paced role.

About You

• Experience of a campaign selection tool such as Unica or Adobe Campaign or experience with logical formulas such as more advanced Excel formulas.
• Experience of working with data and databases, ideally knowing a coding language such as SQL.
• Numeracy and critical thinking: you can quickly impact assess complex project requirements and work with stakeholders to find effective solutions. Able to pay attention to the detail alongside the bigger picture.
• A good communicator and influencer with the ability to support complex campaign builds and realise opportunities to drive further improvements into the team.
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
• Proactive and empowered to make decisions within a framework. Resilient in your approach and to work under pressure. You can overcome setbacks and have a solution focused mindset.
• Financial Sector experience is desirable.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind.
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand.
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development.
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes.

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%.
• Up to 2 days of paid volunteering a year.
• Life assurance worth 8x your salary.
• A great selection of additional benefits through our salary sacrifice scheme.
• Wellhub – Access to a range of free and paid options for health and wellness.
• Access to an annual performance related bonus.
• Access to training to help you develop and progress your career.
• 25 days holiday, pro rata.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Please note that should you be successful in securing this role the job title on our internal systems will be Analyst.