Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging, SEO-driven content to boost our digital presence and drive client engagement.
- Company: WorkNest is a growing powerhouse in employment law and HR support services.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and a supportive work culture.
- Why this job: Make a real impact in a collaborative environment while enhancing your SEO content writing skills.
- Qualifications: Four years of SEO content writing experience, with strong skills in keyword research and analytics tools.
- Other info: Join a diverse team committed to integrity, excellence, teamwork, and inclusion.
The predicted salary is between 25000 - 30000 £ per year.
Enhance your SEO content writing career and make a real impact - Join our Marketing Team at WorkNest!
WorkNest is on an exciting growth journey, strengthened by our recent substantial investment. This role is all about creating compelling, SEO-driven content that enhances our digital presence, boosts search rankings, and drives engagement.
Reporting to the Senior Marketing Manager - Content and Communications, you will play a key role in shaping our content strategy and ensuring all written materials align with business objectives and brand voice.
Your focus will include creating high-quality content that attracts new clients, engages existing ones, and strengthens our online presence. Working closely with colleagues across the Marketing and Digital teams, you will develop content plans, conduct keyword research, and bring creative ideas to life in WorkNest's collaborative, fast-paced environment, where your expertise and input will be truly valued.
What We Offer
- Salary: £30,000 - £35,000 per annum
- Great Benefits
- Opportunities for professional growth and development
- A supportive and inclusive work culture
- Mentorship and Rising Stars Programmes
What We’re Looking For
We are looking for an experienced SEO Content Writer with a solid track record in creating engaging, high-quality content for B2B audiences. Experience in writing about employment law, HR or compliance-related topics would be a real advantage.
You should have at least four years of experience in SEO content writing, be confident about working with external technical SEO agencies, and have a strong understanding of keyword research, content optimisation, and SEO best practices.
In this role, you will write and edit compelling content across various platforms, including blogs, web pages, product descriptions, and social media. You will conduct keyword research, implement on-page SEO best practices, update and refresh underperforming content to boost performance, and collaborate with the wider marketing team to develop and execute content strategies that align with our business goals.
Proficiency in analytics tools such as GA4, SEMrush, or Ahrefs is essential, along with strong writing, editing, and proofreading skills. Experience with content management systems like WordPress or Storyblok is a plus!
At WorkNest, we believe our people are what make us. We value, respect and support our colleagues, understand the importance of work-life balance, and work together to deliver a brilliant service for our clients.
We are committed to delivering on our four core values that we believe all our colleagues should align with: Integrity, Excellence, Teamwork and Inclusion.
If you share our values of Integrity, Excellence, Teamwork and Inclusion, please use the purple ‘apply now’ button to begin your application. You will be asked to submit a CV and covering letter outlining how you fulfil the person specification for this post.
WorkNest is committed to creating a culture of Inclusion and ensuring that everyone – job applicants, clients, colleagues, and anyone else we deal with – is treated fairly and with respect. We continuously review our policies and processes to support our aim to create a diverse team.
Closing date: 23 July 2025. Please note: Applications will be reviewed on an ongoing basis. We may look to close the advert early, so please don’t delay in submitting an application.
Marketing Content Writer - SEO employer: Worknest
Contact Detail:
Worknest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Writer - SEO
✨Tip Number 1
Familiarise yourself with WorkNest's brand voice and values. Understanding their commitment to integrity, excellence, teamwork, and inclusion will help you align your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of SEO best practices by preparing examples of past work where you've successfully improved content performance. Be ready to discuss specific metrics and tools like GA4 or SEMrush that you used.
✨Tip Number 3
Network with current or former employees of WorkNest on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare thoughtful questions about the role and the company's future direction. This shows your genuine interest in the position and helps you stand out as a proactive candidate who is eager to contribute.
We think you need these skills to ace Marketing Content Writer - SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO content writing, particularly for B2B audiences. Include specific examples of your work that demonstrate your ability to create engaging content and your familiarity with keyword research and optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and content creation. Mention how your values align with WorkNest's core values of Integrity, Excellence, Teamwork, and Inclusion. Provide examples of how you've successfully contributed to content strategies in previous roles.
Showcase Relevant Skills: Highlight your proficiency in analytics tools like GA4, SEMrush, or Ahrefs, as well as your experience with content management systems such as WordPress or Storyblok. This will demonstrate your technical skills and readiness for the role.
Proofread Your Application: Before submitting your application, thoroughly proofread your CV and cover letter. Ensure there are no spelling or grammatical errors, as attention to detail is crucial for a content writing position.
How to prepare for a job interview at Worknest
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO content writing in detail. Highlight specific projects where you've successfully implemented keyword research and optimisation strategies, and be ready to explain how these efforts improved search rankings.
✨Demonstrate Your Writing Skills
Bring samples of your previous work that showcase your ability to create engaging and high-quality content. Make sure these samples reflect your understanding of B2B audiences and the topics relevant to WorkNest, such as employment law or HR.
✨Familiarise Yourself with Their Brand Voice
Research WorkNest's existing content to understand their brand voice and style. During the interview, refer to specific examples of their content and explain how you would align your writing with their established tone and messaging.
✨Prepare Questions About Collaboration
Since the role involves working closely with various teams, prepare thoughtful questions about how collaboration is structured at WorkNest. This shows your interest in teamwork and helps you gauge how you can fit into their culture.
