Customer Data Insight Analyst

Location: Basingstoke (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Are you passionate about data and eager to make a significant impact? The AA is a well-loved brand with a range of driver services much wider than most people realise. We have an enviable set of data assets from breakdown, service, repair, insurance, telematics, digital interactions, car dealers, and driving school! We’re focused on making Data our new Superpower as one of only 4 strategic priorities for the Group. Our growing team is modernising our data infrastructure to a cutting-edge cloud platform and enabling machine learning and GenAI. Join us at an exciting time and be part of a team that is driving meaningful change for our customers, colleagues, and shareholders.

This is the job: As a Customer Data Insight Analyst, you’ll be at the forefront of delivering detailed customer and product insights that drive strategic business decisions. Your role will involve using advanced mathematical and analytical methods to solve complex business problems and enhance decision-making processes.

You’ll collaborate closely with various business units to provide a deep understanding of customer behaviour, risk, and value, ultimately contributing to the profitable management of customers through improved acquisition, retention, cost to serve, and effective cross-sell/upsell strategies.

What will I be doing?

• Deliver customer analysis to support business decision-making and tactical delivery.
• Provide analytical input for developing customer strategy, marketing strategy, and product development.
• Utilise data analysis techniques and tools to deliver actionable customer intelligence efficiently.
• Collaborate with business units to provide a comprehensive understanding of the customer base and quantify commercial opportunities.
• Utilise statistical models to understand customer risk, value, and behaviour, ensuring effective use in marketing campaigns.
• Identify data quality issues and suggest improvements to data structures, while project managing detailed analysis programmes.

What do I need?

• Degree within a STEM subject and/or proven demonstrable equivalent working experience within data/insight analytics, data mining and statistical techniques.
• Proficient in SQL; knowledge of Python/Databricks/R is desirable.
• Demonstrable competence in delivering actionable customer intelligence.
• Strong analytical, decision-making, and problem-solving skills.
• Ability to translate complex data and concepts into easy-to-understand formats.
• Excellent communication and presentation skills, with the ability to engage with management.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
• Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.