Marketing Manager (FTC)
Marketing Manager (FTC)

Marketing Manager (FTC)

Manchester Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead data-driven marketing strategies and enhance campaign effectiveness through analytics.
  • Company: Join DEPT, a pioneering digital agency with a commitment to innovation and social impact.
  • Benefits: Enjoy flexible hybrid working, 26 days holiday, healthcare, and a buddy programme for support.
  • Why this job: Be part of a dynamic team that values creativity, mentorship, and continuous learning.
  • Qualifications: Experience in marketing measurement, strong analytical skills, and effective communication are essential.
  • Other info: DEPT is a Certified B Corp, promoting diversity and inclusion in the workplace.

The predicted salary is between 36000 - 60000 £ per year.

This is a fixed term contract until 31st December 2025. This role is part of our eBay Inhouse team, where you will be employed by DEPT but embedded within eBay.

JOB PURPOSE

We are seeking a dynamic and experienced Marketing Manager in Measurement and Experimentation to join our team. This pivotal role is focused on driving data-driven decision-making and strategic experimentation to enhance campaign personalisation and effectiveness. The Marketing Manager will collaborate closely with the Senior Marketing Manager for Strategy, Martech teams, Buyer Experience, and Data Analysts to ensure marketing strategies are grounded in robust insights. This position involves overseeing the development of analytics frameworks, ensuring alignment with overall marketing goals, and driving process optimisation for operational efficiency.

KEY RESPONSIBILITIES

  • Data Strategy Leadership: Develop and implement analytics frameworks to provide actionable insights for campaign effectiveness and personalisation.
  • Strategic Alignment: Collaborate with the Senior Marketing Manager to integrate data-driven insights into customer engagement strategies across messaging platforms.
  • Insight Generation: Analyse data to uncover trends and insights, informing strategic decision-making and experimentation.
  • Performance Reporting: Oversee the creation of detailed reports on programme performance, linking outcomes to CRM metrics and advising on strategic adjustments.
  • Technology Collaboration: Work closely with martech and Core AI teams to ensure effective use of marketing technologies aligned with strategic goals.
  • Mentorship and Guidance: Mentor team members, promoting a data-centric approach and encouraging best practices in measurement and analytics.
  • Innovation Facilitation: Encourage experimentation and explore new technologies in coordination with the Senior Campaign Manager to enhance technology integration.
  • Feedback Loop Establishment: Create mechanisms for continuous feedback, ensuring data insights refine team strategies and tactics.

WHAT WE ARE LOOKING FOR

  • Previous experience in marketing measurement or data-driven strategy.
  • Ability to develop and implement analytics frameworks to drive data-driven decision-making.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience in collaborating with cross-functional teams to align technology with strategic goals.
  • Effective mentorship and leadership abilities, with a focus on promoting a data-centric approach.
  • Familiarity with martech tools and AI technologies, with an interest in exploring new innovations.
  • Strong communication and stakeholder management skills.

WE OFFER

  • Healthcare with Bupa or Medicash
  • 26 days’ holiday exclusive of bank holidays
  • Mental health support
  • Company pension scheme with The People’s Pension
  • Enhanced family friendly policies
  • A flexible, hybrid working policy
  • Ride to work scheme
  • Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks at DEPT
  • A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
  • Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
  • The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
  • Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Marketing Manager (FTC) employer: Dept

DEPT is an exceptional employer that fosters a dynamic and inclusive work culture, offering a flexible hybrid working policy and a strong focus on employee growth through training and development opportunities. As part of the eBay Inhouse team, you will collaborate with talented professionals while enjoying comprehensive benefits, including healthcare, enhanced family policies, and a commitment to making a positive impact on the planet as a Certified B Corp. Join us to work with diverse clients and be part of a pioneering agency that values innovation and personal development.
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Contact Detail:

Dept Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Manager (FTC)

✨Tip Number 1

Familiarise yourself with the latest trends in marketing measurement and analytics. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your knowledge and enthusiasm for data-driven strategies.

✨Tip Number 2

Network with professionals in the marketing and data analytics fields. Attend industry events or webinars where you can meet people who work at eBay or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific examples of how you've used data to drive marketing decisions in your previous roles. Being able to articulate your experience with analytics frameworks and performance reporting will demonstrate your capability to excel in this position.

✨Tip Number 4

Showcase your familiarity with martech tools and AI technologies by discussing any relevant projects or experiences. Highlighting your interest in innovation and experimentation will align well with the company's focus on enhancing technology integration.

We think you need these skills to ace Marketing Manager (FTC)

Data Analysis
Analytics Framework Development
Campaign Effectiveness Measurement
Strategic Experimentation
Cross-Functional Collaboration
Mentorship and Leadership
Martech Tools Familiarity
AI Technology Integration
Performance Reporting
Stakeholder Management
Communication Skills
Trend Analysis
Process Optimisation
Feedback Mechanism Establishment

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing measurement and data-driven strategies. Use specific examples that demonstrate your analytical skills and ability to collaborate with cross-functional teams.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your previous experiences align with the key responsibilities outlined in the job description, particularly in developing analytics frameworks and driving data-driven decision-making.

Showcase Your Analytical Skills: Provide concrete examples of how you've used data to inform marketing strategies in past roles. Highlight any tools or technologies you are familiar with, especially martech and AI technologies, to demonstrate your capability in this area.

Emphasise Team Collaboration: Mention instances where you've successfully collaborated with other teams, such as martech or data analysts, to achieve marketing goals. This will show your ability to work effectively within a team and align technology with strategic objectives.

How to prepare for a job interview at Dept

✨Showcase Your Analytical Skills

As a Marketing Manager focused on measurement and experimentation, it's crucial to demonstrate your analytical prowess. Prepare examples of how you've used data to drive marketing decisions in the past, and be ready to discuss specific frameworks you've implemented.

✨Understand eBay's Ecosystem

Familiarise yourself with eBay's marketing strategies and how they leverage data. This knowledge will help you align your answers with their goals and show that you're genuinely interested in the role and the company.

✨Prepare for Collaboration Questions

Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Think of examples where you've successfully worked with tech or analytics teams to achieve marketing objectives.

✨Emphasise Mentorship Experience

Highlight any previous mentorship roles you've had, especially in promoting a data-centric approach. Discuss how you've guided team members in using analytics tools and best practices, as this aligns with the responsibilities of the position.

Marketing Manager (FTC)
Dept
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