Digital Marketing Lead

Royal Voluntary Service has an opportunity available for an experienced Digital Marketing Lead to join our team. You will join us on a full-time, 12 month fixed term contract, and in return, you will receive a salary from £48,964 to £55,959 per annum depending on experience.

About the Digital Marketing Lead role: RVS is developing a game-changing new digital platform to boost volunteering in Britain — made possible thanks to £5 million in funding from players of People’s Postcode Lottery. Research suggests that up to 140 million corporate volunteering hours per year could be unlocked if flexible, digital access to opportunities was available. You will be responsible for developing and implementing the overall digital marketing plan for Royal Voluntary Service and its associated digital volunteering platform and marketplace, ensuring alignment with the organisation’s strategic goals and objectives.

This is a senior leadership role that will oversee all digital marketing activities across various channels, focusing on brand development, customer acquisition, engagement, and retention. The Digital Marketing Lead will oversee content production and collaborate cross-functionally with other teams including web, comms, social media, sales, product and marketing, to drive business growth and enhance the customer experience. This role will have direct oversight of the digital marketing strategy, budget management, performance metrics, and the execution of digital marketing campaigns, while fostering a culture of continuous improvement and innovation within the team.

Hours: 35 hours per week

Location: UK based remote with occasional national travel

Benefits:

• 26 days’ holiday (pro rata) plus paid statutory Bank Holidays (pro rata)
• Ten weeks’ company sick pay following successful completion of probation
• A great pension scheme
• 2 x Salary Death in Service Benefit, subject to qualification
• Enhanced Family Leave schemes
• An employee benefits package that gives access to an exclusive rewards website to get discounts and cashback online
• A 24-hour doctor line, financial support with dental/optical and other therapies
• A free and confidential employee assistance programme with up to six face-to-face sessions counselling included
• Extensive online and on the job training to ensure you will succeed in your role
• Opportunities to discuss flexible working
• Opportunities to develop new skills and progress your career
• The chance to make a positive, lasting impact that changes lives, communities and society

What you'll bring as our Digital Marketing Lead:

Knowledge:

• Educated to degree level or equivalent in a relevant field (e.g., Marketing, Communications) or extensive experience (minimum 5 years) in a senior digital marketing role.
• Proven experience in digital marketing management roles, ideally in B2B SaaS or platform businesses.
• Strong grasp of performance marketing, demand generation, SEO/SEM, content strategy and analytics.
• In-depth knowledge of digital marketing, social media, content marketing, and traditional marketing channels.
• Strong understanding of brand development and positioning.
• Experience with marketing analytics and tools (e.g., Google Analytics, Google Ads, LinkedIn Campaign Manager, email automation platforms – HubSpot, social media insights, CRM software).
• Knowledge of customer segmentation and targeting strategies.
• Awareness of industry trends and competitor activities.
• Familiarity with SEO/SEM strategies and best practices.

Skills:

• Strong leadership and team management abilities, with proven experience motivating and developing teams.
• Data driven mindset with strong analytical ability to turn metrics into actionable insights.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
• Ability to analyse and interpret marketing data, making data-driven decisions to improve performance.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and marketing platforms email marketing, social media management, etc.).
• Ability to work effectively under pressure in a fast-paced environment.

Experience:

• Significant experience in senior marketing roles, including strategic planning, execution, and team management.
• Proven track record of successfully leading marketing campaigns and driving brand awareness.
• Experience in managing and optimising marketing budgets.
• Experience of working with cross-functional teams to achieve common objectives.
• Experience in managing external agencies and contractors.
• Experience in creating and delivering presentations to senior stakeholders and external partners.

Please refer to the role profile available to view on this vacancy for full details of this opportunity. If you feel you have the skills and Digital Marketing experience to become our Digital Marketing Lead please click ‘apply’ today, we’d love to hear from you! The closing date for this role is 10th July 2025. However, we reserve the right to close this vacancy early should sufficient applications be received.

At Royal Voluntary Service our goal is to welcome everyone and build inclusive and diverse teams. We celebrate difference and encourage everyone to join us and be themselves at work. To find out more about our commitment to EDI, visit our website. Join Royal Voluntary Service and together we can change lives, change communities and change society.