Senior User Acquisition Manager (Meta)

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more. The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth. It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behaviour change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits.

As the Senior User Acquisition Manager at our Paid Search Team, you will be a key player in our marketing department, responsible for devising and executing strategies to acquire new users for our application from web and app traffic. Your role will be vital in expanding our customer base, increasing brand visibility, and ensuring the continued success of our product. Collaborating with cross-functional teams, you will have the opportunity to leverage your expertise to shape the company's user acquisition strategy and contribute to our overall growth.

Main responsibilities:

• Strategy Development: Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
• Campaign Management: Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
• Budget Management: Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
• Market Research: Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
• Collaboration: Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
• User Analytics: Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behaviour, and identify areas for improvement.
• A/B Testing: Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
• User Segmentation: Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
• Reporting and Insights: Regularly report on campaign performance and provide actionable insights to management and stakeholders.
• Stay Updated: Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.

Experience and skills:

• Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Expertise in digital marketing channels such as Meta, TikTok, Snapchat, Twitter, Reddit, Pinterest, Quora, etc.
• Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Previous experience in a leadership or managerial role within user acquisition is preferred.
• Ability to thrive in a fast-paced, dynamic startup environment.

Hiring Process:

• HR Interview
• Test Assignment
• Technical Interview
• Cultural Fit Interview

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;
• Relocation package (Cyprus) - optional;
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Support to learn English, should you need (or want) to;
• Flexible hours. We focus on your results, not how long you spend at your desk.

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