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For Companies At a Glance
- Tasks: Manage client accounts and optimise digital campaigns across various platforms.
- Company: Join KINESSO, a leading performance marketing agency driving growth through data and technology.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and a range of health and wellness perks.
- Why this job: Be part of a dynamic team in a fast-paced environment with opportunities for personal growth.
- Qualifications: Experience in digital media account management and strong analytical skills are essential.
- Other info: We celebrate diversity and offer an inclusive culture where everyone belongs.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, England, United Kingdom
Agency: Matterkind - United Kingdom Ref#: 18805 | Type of Contract: Regular
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
ABOUT THE ROLE
Your role will be to support the Kinesso Client Services team in the account management of addressable display, mobile, video, audio and OOH campaigns across Kinesso clients.
KEY TASKS AND RESPONSIBILITIES
- Operate as key client (internal and external) point of contact for day-to-day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties.
- Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives.
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform's functionality, although in-console campaign management is not a part of this role.
- Develop in-depth knowledge of the digital media industry and media market dynamics.
- Develop relationship with campaign engineering team.
- Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services.
- Deliver insight into delivery and performance implications of campaign constraints.
- Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
- Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles.
- Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
- Liaise with clients and agency teams on campaign performance and reporting.
ABOUT YOU
- Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm.
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
- Fundamental knowledge of ad targeting methodologies.
- Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces.
- Experience with statistics and related analysis methodologies.
- Ability to investigate, analyze & solve problems, and clearly communicate results.
- Desire to work in an entrepreneurial atmosphere and be a self-starter.
- Eagerness to get hands-on to figure out how things work.
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
- Ability to work collaboratively as part of a cross-functional team.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum.
- In addition to your holiday entitlement, the office usually closes between Christmas & New Year.
- Free breakfast and free lunch.
- Early finish Fridays.
- Core Hours (Mon-Thurs, flexible start/finish times).
- Electric vehicle salary sacrifice car scheme.
- Interest-free season ticket loan.
- Paid time off for Volunteering.
- Group Income Protection.
- Life Assurance.
- Private Medical Insurance or Health Cash Plan (dependent on level).
- Group Personal Pension Plan with matched contributions from 3-6%.
- Generous Parental Leave & Pay.
- Employee Assistance Programme.
- Free eye tests.
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Positions: Addressable Strategy Manager employer: IPG Mediabrand
Contact Detail:
IPG Mediabrand Recruiting Team
Jess.Richardson@mbww.com
StudySmarter Expert Advice 🤫
We think this is how you could land Positions: Addressable Strategy Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital media and advertising. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your knowledge of the industry.
✨Tip Number 2
Network with professionals in the digital media space, especially those who work with Demand Side Platforms. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed or contributed to in the past. Be ready to explain your role, the challenges faced, and how you optimised campaign performance using data analysis.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you approach problem-solving. Use examples that highlight your ability to draw insights from data and make informed decisions that align with client objectives.
We think you need these skills to ace Positions: Addressable Strategy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media account management, especially with blue chip advertising clients. Use specific examples that demonstrate your skills in campaign management and data analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of KINESSO's services and how your background aligns with their needs. Mention your familiarity with Demand Side Platforms and your ability to optimise campaigns based on data insights.
Highlight Relevant Skills: Emphasise your quantitative and analytical skills in your application. Provide examples of how you've used these skills to solve problems or improve campaign performance in previous roles.
Show Enthusiasm for the Role: In your application, express your eagerness to work in an entrepreneurial atmosphere and your desire to contribute to KINESSO's success. Mention any specific aspects of the role that excite you, such as working collaboratively with cross-functional teams.
How to prepare for a job interview at IPG Mediabrand
✨Know Your Digital Media
Make sure to brush up on your knowledge of digital media, especially around ad targeting methodologies and Demand Side Platforms. Being able to discuss these topics confidently will show that you understand the industry and can contribute effectively.
✨Prepare for Client-Facing Scenarios
Since this role involves a lot of client interaction, practice your communication skills. Think about how you would explain complex campaign strategies or performance metrics to clients who may not be as familiar with the technical details.
✨Showcase Your Analytical Skills
Be ready to demonstrate your quantitative and analytical abilities. Prepare examples of how you've used data to draw conclusions or solve problems in past roles, as this will be crucial for optimising campaigns.
✨Emphasise Team Collaboration
This position requires working closely with cross-functional teams. Be prepared to discuss your experience in collaborative environments and how you’ve successfully worked with others to achieve common goals.
