CRM Email Marketing Executive - Hybrid Working

We enjoy working together and can always rely on each other’s support. We like the people we work with and respect how good they are at their jobs. We’re all part of a big network with lots of opportunity, but each location also has its own thriving family, built on co-operation and openness. You’ll be part of a great team who will always support you, and make sure you feel fully informed about the direction of the business and your role in it.

As CRM Email Marketing Executive, you will take charge of planning, executing, and optimising email and SMS campaigns to enhance our customer experience. From service reminders to promotional offers and aftersales communications, you’ll play a key role in nurturing and retaining our customer base across the TrustFord network. This is a great opportunity for an individual looking to be part of a team that is focused on driving the business forward – using data to form decisions but also willing to test new initiatives. This role would suit a self-motivated and enthusiastic email marketeer, whose ambition is to work in a fast-paced email marketing role, in the retail arena.

Responsibilities

• Plan, build, and execute targeted email campaigns for sales, service, and aftersales.
• Segment customer data based on vehicle history, service schedules, and purchase behaviours.
• Manage and improve automated workflows such as MOT reminders, service follow-ups, and re-engagement emails.
• Conduct A/B testing to improve open rates, CTR, and conversions.
• Monitor key KPIs and produce actionable reports for campaign optimisation.
• Ensure email communications are fully compliant with GDPR regulations.
• Work closely with the CRM Team, Marketing, and Sales/Aftersales Operations to ensure cohesive messaging and strategy.
• Support the Marketing team in the implementation and communication of tactical activity as required.
• Be the initial recipient of email and SMS requests and liaise with the Marketing team to communicate proposals within the internal team.
• Take responsibility for the measurement of email/SMS activities, keeping colleagues informed of progress, completion, and post-activity evaluation.

If you want to apply for this job, you’ll need to give us specific details about your experience and skills so we can understand why you’re right for the role. For this position, you’ll need to show us, with examples, that you have:

• Excellent written and verbal communication skills, tailoring all communications to the target audience, using the appropriate language and TrustFord tone of voice.
• Experience working in or with the motor trade, automotive retail, or dealership marketing is highly desirable.
• Proficient with email marketing tools (e.g. Campaigner, Mailchimp, Salesforce, or similar platforms).
• Strong understanding of data segmentation, automation, and campaign personalisation.
• Analytical mindset with experience in reporting on CRM performance.
• Familiarity with HTML/CSS for email design is a plus.
• Excellent attention to detail and organisational skills.
• Sound knowledge of GDPR and data compliance regulations in the UK.
• IT skills – including confident handling of Excel spreadsheets and Microsoft Word.
• Experience of proofreading with meticulous attention to detail on proposed content for both email and SMS execution, ensuring adherence to brand guidelines.
• The ability to manage time effectively to minimise inefficiency, maximise productivity and ensure cost efficiencies where possible.
• The ability to work confidently within a very busy team, some of whom will frequently be working remotely.
• Strong time management and organisational skills.
• Experience with automotive CRM platforms such as Keyloop, Pinewood, or Dealerweb.
• Knowledge of the UK automotive sales and aftersales customer journey.
• Interest in automotive technology and mobility trends.

Qualifications

• 1–3 years of experience in a CRM or email marketing role.
• Degree level education or a recognised qualification in marketing.
• Fluent written and spoken English.

This is a Hybrid role working on site and also from home (the first 3 months during probation will be worked from the office full time, you will then move on to hybrid working from month 4).

In addition to receiving a competitive salary, for the right candidate this position will offer:

• Industry leading package.
• 33 days annual leave pro rata (including bank holidays) in addition to an annual leave purchase & sale scheme.
• Pension Scheme & Life Assurance.
• Discount on Service, Bodyshop and Parts.
• 1 day each year to volunteer for a charity of your choice.
• Cycle to work purchase scheme.
• Access to Perks at Work discount website.