Product Marketing Manager

TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer. Our team members include people like you – enthusiastic, innovative, passionate, and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.

Here’s the impact you will make and what we will accomplish together. TELUS Agriculture & Consumer Goods is tackling one of the most pressing social challenges of our time – achieving more efficient production while lowering the impact on the environment. We believe that by delivering data insights and technology solutions that empower and connect producers to their consumers, we can improve the quality, safety and sustainability of our food and consumer goods globally.

We offer an unmatched suite of innovative solutions and purpose-built applications for every participant in the supply chain, from ag input manufacturers and farmers through to consumer goods companies and their retail/foodservice channels. Our solutions enable our customers to optimize their businesses with more accuracy, efficiency and profit to create unified, trusted and sustainable food and consumer goods value chains.

The Marketing & Revenue operations team is a dynamic, driven, fast-paced and highly engaged group. Together, the team is responsible for delivering best-in-class brand marketing, customer marketing, product marketing, pricing, revenue forecasting, sales targeting, and business intelligence; analytics capabilities to the overall TELUS Agriculture & Consumer Goods business. We are the focal point for driving the business’ organic growth strategy and work closely with cross-functional partners across our sales, product, finance, technology, and engineering teams.

In this exciting new role, you will lead the team responsible for product marketing across Agriculture software tools and services offerings. You will be responsible for understanding the market landscape of our products, working cross-functionally to develop go-to-market strategies, clearly articulating our unique value propositions, overseeing creation of sales materials and pricing programs, and leading a team of talented and emerging product marketers.

Here’s how:

• Lead cross-functional GTM strategy, planning, and execution for the launch of new features and capabilities, or new product introductions.
• Collaborate with product management, engineering, and sales teams to articulate product roadmaps, features and define pricing strategies.
• Partner with the market research team to identify customer needs, market trends, and competitive landscape. Create battle cards and other materials for sales and other internal teams to foster broad understanding of market assessment information.
• Develop and maintain a deep understanding of our target audience, their pain points, and their buying behaviours.
• Develop relevant and impactful value propositions, messaging, and sales collateral to increase and deepen knowledge of your portfolio, including competitive differentiation, and pipeline development.
• Support sales and customer requests for content, customer presentations (acquisition, renewals, partnership growth opportunities, RFx's, etc.).
• Depending on capital investment in your portfolio of products, develop and execute a plan along with our sales training team to effectively merchandise and elevate the selling of your products.
• Collaborate with the customer marketing team to ensure product positioning is instilled throughout lead generation campaigns and conversion strategies.
• Monitor and analyze key performance metrics to measure success of product marketing efforts.
• Stay up-to-date with industry trends, emerging technologies, and best practices in the consumer goods space.

What you bring to this role:

• 3-5+ years experience in SaaS, agriculture or telecommunications.
• Experience in product marketing, preferably in the agriculture software industry.
• Strong communication skills - Effectively convey ideas across written, verbal, and presentation formats.
• Market research abilities - Conduct and analyze market trends, competitor analysis, and customer insights to inform strategy.
• In-depth understanding of the product - Maintain comprehensive knowledge of product features, benefits, and competitive advantages.
• Customer empathy - Demonstrate strong understanding of customer needs, pain points, and expectations.
• Collaborative teamwork - Work effectively across departments, contributing to and leading cross-functional initiatives.
• Project management skills - Successfully coordinate multiple projects while managing timelines, resources, and stakeholder expectations.
• Quick learning and adaptability - Rapidly grasp new concepts and adjust strategies in response to market changes.
• Ability to translate complex information - Transform technical product details into clear, compelling messaging tailored to various audience segments, from technical experts to general consumers.

Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.

Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn’t matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion for enabling remarkable human outcomes? Together, let’s make the future friendly.

TELUS Agriculture & Consumer Goods is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices, and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process.