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For Companies At a Glance
- Tasks: Drive B2G sales by engaging with governments and educational institutions.
- Company: EF Corporate Learning is a global leader in corporate language training since 1965.
- Benefits: Enjoy a collaborative environment, autonomy, and the chance to make an impact.
- Why this job: Join a passionate team dedicated to transforming education through innovative language solutions.
- Qualifications: 5+ years in senior B2G sales, fluent in English, with EdTech experience preferred.
- Other info: We celebrate diversity and welcome unique perspectives in our inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
EF Corporate Learning is the world’s first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years. Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.
The Opportunity
We are looking for a seasoned sales professional with a proven track record of selling to governments, school networks, and educational institutions. The ideal candidate is a strategic thinker, highly skilled in complex sales cycles, public procurement, and stakeholder management. They are fluent in English and have experience in EdTech, technology solutions, or education-related products.
Seniority & Sales Experience
- 5+ years of experience in a senior sales role with a focus on B2G (Business-to-Government) and/or B2B (Business-to-Business) sales.
- Strong experience selling high-value, consultative solutions rather than transactional deals.
- Proven ability to navigate long sales cycles (6+ months) and complex procurement processes.
- Experience in handling multi-stakeholder sales, engaging with ministries, education authorities, school networks, and institutional buyers.
Language & Regional Expertise
- Deep understanding of education landscape, including public and private school systems, government procurement, funding mechanisms, and policy frameworks.
- How digital learning solutions are adopted in schools.
Experience in B2G Sales
- Strong experience in government and institutional sales, ideally in education, technology, or SaaS solutions.
- Direct experience managing public tenders, RFPs, compliance requirements, and large-scale contracts.
- Familiarity with grant-funded projects, multi-year contracts, and decision-making processes in education.
- Comfortable engaging with C-level executives, procurement officers, and policymakers.
Industry & Product Knowledge
- Prior experience in EdTech, SaaS, digital learning, or enterprise technology solutions is preferred.
- Knowledge of English language learning solutions, curriculum development, or teacher training programs is a plus.
- Understanding of how technology adoption works in schools and government-funded education programs.
- Strong consultative selling approach, able to position a value-driven solution rather than just a product.
- Excellent negotiation and deal-closing skills, especially in high-stakes, long-term contracts.
- Experience building and managing a strong sales pipeline, with a focus on enterprise-level accounts.
- Ability to influence complex stakeholder groups, balancing commercial goals with policy-driven decision-making.
- Highly autonomous – able to work independently and drive sales in a developing market.
- Resilient and adaptable – comfortable navigating bureaucracy and changing regulatory environments.
- Culturally aware and well-connected in the education/government space.
- Strong presentation and communication skills, capable of articulating value to both technical and non-technical audiences.
To thrive at EF Corporate Learning, you will:
- Have strong personal drive and energy.
- Possess an entrepreneurial spirit with a nothing is impossible mindset.
- Be excited by having ownership and autonomy.
- Enjoy working in a fast-paced results-driven environment.
- Be passionate about learning and language.
About us: With campuses and offices in over 50 countries, including the beautiful Ashridge House outside London, we offer a truly global and collaborative environment. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF CORPORATE LEARNING is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.
B2G Sales employer: EF Education First
Contact Detail:
EF Education First Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2G Sales
✨Tip Number 1
Familiarise yourself with the education landscape and government procurement processes. Understanding how public tenders and RFPs work will give you an edge in discussions and help you navigate complex sales cycles more effectively.
✨Tip Number 2
Network with professionals in the EdTech and government sectors. Building relationships with key stakeholders can open doors and provide insights into upcoming opportunities, making it easier for you to position your solutions.
✨Tip Number 3
Prepare to demonstrate your consultative selling approach. Be ready to articulate how your solutions can address specific challenges faced by educational institutions and government bodies, showcasing your understanding of their needs.
✨Tip Number 4
Stay updated on trends in digital learning and language training. Being knowledgeable about the latest developments in the industry will not only enhance your credibility but also allow you to engage meaningfully with potential clients.
We think you need these skills to ace B2G Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2G sales and your understanding of the education landscape. Use specific examples that demonstrate your success in navigating complex sales cycles and managing public procurement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for language learning and how your entrepreneurial spirit aligns with EF Corporate Learning's mission. Mention your familiarity with government procurement processes and your ability to engage with C-level executives.
Showcase Relevant Experience: When detailing your work history, focus on roles where you sold high-value, consultative solutions. Highlight any direct experience with public tenders, RFPs, and large-scale contracts in the education sector.
Demonstrate Cultural Awareness: EF Corporate Learning values cultural awareness. In your application, mention any relevant connections or experiences you have within the education or government space, showcasing your ability to navigate diverse environments.
How to prepare for a job interview at EF Education First
✨Research the Company and Its Offerings
Before your interview, take the time to understand EF Corporate Learning's unique position in the EdTech space. Familiarise yourself with their language training methods and how they engage with government and educational institutions. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Complex Sales Scenarios
Given the nature of B2G sales, be ready to discuss your experience with long sales cycles and complex procurement processes. Prepare specific examples that showcase your ability to navigate these challenges and engage with multiple stakeholders effectively.
✨Highlight Your Consultative Selling Skills
In your interview, emphasise your consultative selling approach. Be prepared to explain how you've positioned value-driven solutions in past roles, particularly in high-stakes environments. This will show that you understand the importance of aligning solutions with client needs.
✨Demonstrate Cultural Awareness and Adaptability
EF Corporate Learning values cultural awareness and adaptability, especially in the education sector. Share experiences where you've successfully navigated different cultural contexts or regulatory environments, highlighting your resilience and ability to thrive in dynamic situations.
