Brand Manager - Savoury Biscuits

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We are looking for a Brand Manager (12-month Fixed Term Contract) to join our Savoury team on the Carr’s brand. This role reports into the Marketing Manager and will support the Savoury team in driving the development and implementation of the brand strategy, delivering compelling and distinctive brand marketing initiatives and above all, building marketing leading brands that people talk about.

What will this role achieve?

• You will play a critical role in making things happen, in inspiring, persuading, and gaining commitment for your projects across different functions and different work levels. You will need to have the confidence to present to Director and UK Exec level on a frequent basis.
• You will also take full responsibility for developing and implementing key brand initiatives such as product innovation and renovation development projects, product launches, awareness campaigns as appropriate to deliver the overall revenue and profit delivery of a brand portfolio
• You will support the development and execution of the strategic marketing plan for the Carr’s brand, ensuring short- and long-term financial targets are achieved
• You will be working closely with other teams and partners ensuring a focus on business and brand profitability and a growth agenda.

What will be your key deliverables?

Strategy and Innovation

• Leading the Carr’s brand, a heritage brand dating back to 1831
• Working closely with the Marketing Manager, lead Savoury Biscuits projects from concept generation through to execution and launch. The Brand Manager will have direct project ownership (formats, flavours, design) and autonomy to drive multiple projects forward, with expectation to deliver projects on time and in full, working collectively with multiple partners
• Play an active role in developing the roadmap of the Carr’s brands portfolio
• Build & present brand plans that empower and encourage sales teams, whilst contributing to overall Savoury Biscuits strategy (Where to play, how to win & right to play). Present clear updates to Marketing Director and Marketing Manager
• Develop compelling customer presentations, sharing direct to our commercial teams and external retailer partners, alongside our category team to grow opportunities in UK markets

Comms and Activation

• Lead and support Activation planning for the Carr’s with external agencies, including PR, Social and Partnerships.
• Internal PR: ensure that internal PR activity raises the profile of Carr’s within pladis (e.g. Launch of new advertising, brand launches etc.)
• Act as brand and consumer champion both internally within pladis UK and externally with field sales team.

Analytics and Reporting

• Ongoing analysis of internal and external data: monitor performance, recommend actions and empower teams and other functions to drive brand performance.
• Analyse brand and market information to produce analysis and present standard financial & performance reporting decks with clear insights (as well as ad-hoc analysis) using Nielsen and Kantar data sources.
• Lead the review of in-market competitor performance (incl. activation, media etc.) with the view to recommend in-year actions and insights to drive brand performance
• Work collectively with CMI, Commercial Planning & Demand planning to draw insights and findings from Post launch audits across innovation and campaign activations to present to Savoury Biscuits Marketing Team and Wider business when appropriate.
• Budget management for Carr’s brand

Bring your experience.

• Minimum of 3 years’ experience gained in a marketing team within FMCG
• Must be able to demonstrate some project management experience (Great organisation and collaboration skills)
• Experience of IRI/Nielsen and Kantar data
• Experience of cross functional working
• Product Development experience or interest.
• Determination, entrepreneurialism, ambition and drive.
• Inter-personal relationships: Knows how to build and maintain relationships needed for the role. Shows respect for and seeks to understand the views and opinions of others. Communicates own views clearly and succinctly.

What will the interview process be?

• 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
• 2nd stage interview – 60 minutes – a technical interview to understand your skill set/case study or presentation interview.

pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!

What does pladis offer you?

• Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme (up to 10%)
• Opportunity to self-enrol into Health Cash Plan
• Private medical Insurance (if eligible by grade)
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
• 25 days + bank holidays
• 1 Volunteering Day per year
• Cycle to work scheme
• Discounted gym membership – Carlisle and Chiswick only
• Access to great training and development opportunities

Our Values

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient – We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Management

• Industries

  Food and Beverage Manufacturing

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