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For Companies At a Glance
- Tasks: Lead and grow a premium private live-in care brand with a focus on client experience.
- Company: Join a respected home care business expanding into the affluent market with strong backing.
- Benefits: Enjoy a competitive salary, performance bonuses, equity shares, and full operational autonomy.
- Why this job: Make a meaningful impact in a values-driven sector while building a trusted service brand.
- Qualifications: Proven leadership in marketing or business development; experience in customer-facing services preferred.
- Other info: Opportunity to shape a growing business with support from an experienced board.
The predicted salary is between 65000 - 75000 £ per year.
Are you a commercially minded leader with strong marketing instincts, looking to bring your expertise into a purpose-driven sector? We’re recruiting a CEO for a respected, well-established home care business that’s now entering its next chapter — expanding into the premium private live-in care market, with a clear growth plan backed by investment and digital infrastructure. This is a unique opportunity for someone with leadership and growth experience — perhaps from a marketing, hospitality, professional services, or lifestyle brand background — who is ready to step into a top leadership role and build something meaningful. You don’t need to come from the care sector. What matters is your ability to lead, grow, and position a high-trust service brand in affluent markets.
About the business
- Turnover: £1M+ (2024), built solely on private domiciliary care.
- Clients: Exclusively private, across South Oxfordshire and surrounding areas.
- Backing: Privately owned, with experienced board-level support and access to capital.
- Strategy: Expand live-in care services across the South, eventually into London’s high-net-worth market.
- Infrastructure: New website, external digital marketing partners, PASS system, and Xero finance system already in place.
Your focus
- Grow the brand: Shape positioning, pricing, and client experience to become the go-to name in private live-in care.
- Lead the team: Build on a strong office team of five, including a newly appointed Registered Care Manager. Hire your own team as needed.
- Drive performance: Take ownership of growth, profitability, and operational excellence, while maintaining a high standard of personalised care.
- Build partnerships: Develop networks among private healthcare professionals, high-net-worth communities, and referral partners.
- Deliver results: With support from the board, you’ll have full day-to-day autonomy to scale the business and execute the strategy.
What we’re looking for
- A proven leader with strong marketing, commercial, or business development credentials — ideally with experience scaling a customer-facing service.
- Someone excited by the opportunity to build a brand and a business within a growing, values-led sector.
- A confident communicator with the gravitas to engage high-net-worth clients and lead a team with empathy and authority.
- You may have been a Managing Director, Marketing Director, Strategy Lead, or Commercial Director — and now want to bring your expertise to a role with purpose, autonomy, and reward.
What’s on offer
- Salary: c. £65,000 to £75,000 depending on experience
- Bonus: Based on performance and results
- Equity: Free shares linked to agreed milestones
- Dividends: Once profit distribution is in place
- Support: Tools, funding, and experienced board-level input — but freedom to run the day-to-day as you see fit
Chief Operating Officer employer: Bank of America
Contact Detail:
Bank of America Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Operating Officer
✨Tip Number 1
Network strategically within the home care and private healthcare sectors. Attend industry events, join relevant online forums, and connect with professionals on LinkedIn to build relationships that could lead to referrals or insights about the role.
✨Tip Number 2
Research the company thoroughly. Understand their current market position, growth plans, and challenges they face. This knowledge will help you tailor your conversations and demonstrate your genuine interest in leading their expansion into the premium live-in care market.
✨Tip Number 3
Prepare to discuss your leadership style and how it aligns with the company's values. Be ready to share specific examples of how you've successfully led teams and driven growth in previous roles, particularly in customer-facing services.
✨Tip Number 4
Showcase your marketing instincts by thinking creatively about brand positioning and client experience. Consider how you would approach building a high-trust service brand in affluent markets and be prepared to share your ideas during discussions.
We think you need these skills to ace Chief Operating Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience and marketing skills. Focus on achievements that demonstrate your ability to grow a brand and lead teams, especially in customer-facing roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the purpose-driven sector and how your background aligns with the company's goals. Use specific examples of how you've successfully scaled businesses or brands in the past.
Showcase Your Communication Skills: Since the role requires engaging high-net-worth clients, emphasise your communication skills. Provide examples of how you've effectively communicated with diverse stakeholders and led teams with empathy and authority.
Demonstrate Strategic Thinking: Highlight your strategic mindset by discussing how you've previously developed and executed growth plans. Mention any experience you have in building partnerships within the healthcare or service sectors.
How to prepare for a job interview at Bank of America
✨Showcase Your Leadership Experience
Be prepared to discuss your previous leadership roles in detail. Highlight specific examples where you successfully led teams, drove growth, and made impactful decisions. This will demonstrate your capability to lead the home care business effectively.
✨Understand the Market
Research the premium private live-in care market thoroughly. Familiarise yourself with current trends, challenges, and opportunities. Being knowledgeable about the sector will show your commitment and readiness to take on this role.
✨Communicate Your Vision
Articulate a clear vision for how you would grow the brand and enhance client experience. Discuss your strategies for positioning the service in affluent markets and how you plan to build partnerships within the healthcare community.
✨Demonstrate Empathy and Authority
As a potential leader, it's crucial to convey both empathy and authority during the interview. Share examples of how you've engaged with clients and team members in the past, showcasing your ability to connect with high-net-worth individuals while leading with confidence.
