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For Companies At a Glance
- Tasks: Create engaging marketing copy and develop SEO strategies to boost book sales.
- Company: Join Quarto, a global publisher inspiring readers with captivating books for all ages.
- Benefits: Enjoy 25 days holiday, flexible working, staff discounts, and a supportive work culture.
- Why this job: Be part of a creative team that values your ideas and passion for storytelling.
- Qualifications: Minimum three years of copywriting experience and a strong grasp of SEO principles required.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 24000 - 42000 £ per year.
Do you love books, have a passion for persuasion, and a knack for search engine optimisation (SEO)? If so, you could be our next Marketing Copywriter and SEO Analyst. Quarto creates inspiring books for adults and children published across the globe. As a Marketing Copywriter and SEO Analyst, you’ll be pivotal in boosting our titles’ reach and impact, helping to drive sales and playing a key role in our continued success.
Contract: Permanent
Starting from: £30,000
Working hours: 35 hours per week, Monday to Friday. We currently operate a discretionary hybrid model, with three days in our London office and two working from home.
About the role
As a Marketing Copywriter & SEO Analyst, your primary purpose is to help craft compelling marketing copy that resonates with readers and drives book sales. Leveraging your expertise in persuasive writing and SEO, you will play a key role in enhancing the discoverability and sales performance of our UK imprint adult and children's titles.
What you will be involved in:
- Crafting compelling and accurate marketing copy for our frontlist adult and children's titles, leveraging your understanding of reader psychology to drive engagement and sales.
- Creating persuasive narratives that highlight the unique value propositions of each book and resonate with our target audience.
- Developing and executing SEO strategies to enhance the visibility and search rankings of our frontlist and backlist titles.
- Using analytics tools to track and analyse sales data, website traffic, and consumer engagement metrics.
- Collaborating closely with many different teams in the business, including editorial, marketing, and sales.
About you
You will thrive in this role if you can write persuasive copy for multiple audiences, have a love of data, and a deep understanding of SEO principles. You must possess a minimum of three years of copywriting experience in advertising, direct marketing, promotion, or publishing. You will be able to show you can:
- Craft compelling and accurate marketing copy.
- Create persuasive narratives that highlight the unique selling points of each title.
- Develop and execute SEO strategies to enhance visibility and search rankings of frontlist and backlist titles.
- Analyse data to help inform publishing decisions.
- Organise your own work effectively.
What we can offer
A supportive, open environment with development opportunities, as well as the following benefits:
- 25 days paid holiday per year (increasing up to 30 days per year), plus bank holidays.
- Cultural appreciation day (to honour a cultural holiday which is significant to you, separate to your holiday entitlement).
- Employee Assistance Programme.
- Staff discounts on selected shops, retailers, and restaurants.
- Health Cash Plan.
- Pension.
- Cycle to Work scheme.
- Summer hours.
- Active social and diversity committees.
- Open plan, hot-desking office environment.
Marketing Copywriter and SEO Analyst employer: quatro
Contact Detail:
quatro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Copywriter and SEO Analyst
✨Tip Number 1
Familiarise yourself with Quarto's publishing style and the types of books they produce. This will help you tailor your conversations during interviews, showcasing your understanding of their brand and how your skills can enhance their marketing efforts.
✨Tip Number 2
Brush up on your SEO knowledge and be prepared to discuss specific strategies you've implemented in the past. Highlighting your ability to analyse data and improve search rankings will demonstrate your value as a candidate.
✨Tip Number 3
Network with professionals in the publishing and marketing sectors, especially those who have experience with Quarto or similar companies. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare examples of your previous work that showcase your copywriting skills and successful SEO campaigns. Being able to present tangible results will set you apart from other candidates and illustrate your expertise.
We think you need these skills to ace Marketing Copywriter and SEO Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Copywriter and SEO Analyst. Familiarise yourself with the skills required, such as persuasive writing and SEO strategies, to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in copywriting and SEO in your CV. Use specific examples that demonstrate your ability to create compelling marketing copy and your understanding of data analysis related to sales and consumer engagement.
Write a Compelling Cover Letter: Your cover letter should reflect your passion for books and your expertise in marketing copy and SEO. Discuss how your skills align with Quarto's mission and how you can contribute to boosting their titles' reach and impact.
Showcase Your SEO Knowledge: In your application, include specific examples of SEO strategies you've developed or executed in the past. Mention any tools you are familiar with for tracking and analysing data, as this will demonstrate your analytical skills and relevance to the role.
How to prepare for a job interview at quatro
✨Showcase Your Writing Skills
Prepare samples of your marketing copy that demonstrate your persuasive writing abilities. Tailor these samples to reflect the style and tone that Quarto uses in their publications, as this will show your understanding of their brand.
✨Demonstrate Your SEO Knowledge
Be ready to discuss specific SEO strategies you have implemented in the past. Highlight how these strategies improved visibility and sales for previous projects, and be prepared to suggest ideas on how you could enhance Quarto's titles.
✨Understand the Audience
Research Quarto's target audience and their preferences. During the interview, reference how your copywriting can resonate with both adult and children's readers, showcasing your ability to adapt your writing style accordingly.
✨Prepare for Data-Driven Discussions
Since the role involves analysing data, be prepared to discuss how you've used analytics tools in your previous roles. Share examples of how data informed your marketing decisions and led to successful outcomes.
