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- Tasks: Lead product marketing strategy and execution for DeepL's innovative translation tools.
- Company: Join DeepL, a global leader in Language AI, transforming communication since 2017.
- Benefits: Enjoy hybrid work, flexible hours, 30 days annual leave, and vibrant team events.
- Why this job: Be part of a mission-driven team that values innovation, collaboration, and personal growth.
- Qualifications: 8+ years in marketing with B2B experience; strong storytelling and project management skills required.
- Other info: Diversity is celebrated here; bring your unique perspective to help us break language barriers.
The predicted salary is between 43200 - 72000 £ per year.
Meet DeepL. DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact.
The Product Marketing Team plays a critical role in connecting product, marketing and revenue: our role combines strategy, storytelling, and market analysis to drive the success and growth of our products. We are looking for an analytical, creative, and collaborative product marketer to join our fast-growing team. In 2025, DeepL is building new features to help enterprises customise their translations and writing in a way that adapts to each company’s unique context. As the PMM Lead for Customisation, you will partner up with Product to reach Product-market fit and will lead on building and executing the go-to-market strategy.
Your responsibilities:
- Own the end-to-end Product Marketing strategy and execution for DeepL Translator and Write.
- Develop positioning and messaging, highlighting the unique value of DeepL Translator and Write to B2B audiences.
- Work with Product, Revenue and Marketing teams to align on a common go-to-market strategy.
- Plan and execute product and feature launches to drive awareness and adoption across different geographies.
- Inform the product roadmap based on market insights, sales performance, and product usage.
- Build a stellar team of Product Marketers based on where we need to focus and invest.
- Own and report on key metrics related to Product acquisition and adoption.
Qualities we look for:
- 8+ years of professional experience, preferably in Marketing, Product or Revenue functions, with at least 5 years in B2B Product Marketing.
- Proven experience driving successful go-to-market strategies and product adoption.
- People management experience: You will start with two direct reports with potential to grow the team.
- Experience in AI technology would be highly advantageous.
- Proven capacity to balance speed and quality of delivery, as well as to navigate ambiguity.
- A natural storyteller who can tailor narratives and messaging that resonate with varied audiences.
- A master of influence who works well with cross-functional groups and levels of the organisation.
- Strong communication and project management skills. Self-motivated and resourceful in driving projects forward.
- A curious and data-driven person who uses data and customer insights to solve problems.
- Fluency in English and a passion for languages.
What we offer:
- Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities.
- Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication.
- Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week.
- Regular in-person team events: we bond over vibrant events that are as unique as our team.
- Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you’re passionate about.
- 30 days of annual leave: we value your peace of mind.
- Competitive benefits: we’ve crafted it to reflect the diversity of our team and tailored it to align with your unique location.
If this role and our mission resonate with you, but you’re hesitant because you don’t check all the boxes, don’t let that hold you back. At DeepL, it’s all about the value you bring and the growth we can foster together. Go ahead, apply—let’s discover your potential together. We can’t wait to meet you!
We are an equal opportunity employer. You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace.
Product Marketing Lead | Customization employer: DeepL
Contact Detail:
DeepL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead | Customization
✨Tip Number 1
Familiarise yourself with DeepL's products and their unique selling points. Understanding how DeepL Translator and Write cater to B2B audiences will help you articulate your vision for the product marketing strategy during interviews.
✨Tip Number 2
Showcase your experience in driving go-to-market strategies by preparing specific examples of past successes. Be ready to discuss how you navigated challenges and collaborated with cross-functional teams to achieve product adoption.
✨Tip Number 3
Stay updated on the latest trends in AI technology and language services. Being knowledgeable about industry dynamics will not only impress the interviewers but also demonstrate your passion for the field.
✨Tip Number 4
Prepare to discuss your approach to data-driven decision-making. Highlight how you've used market insights and customer feedback to inform product roadmaps and marketing strategies in your previous roles.
We think you need these skills to ace Product Marketing Lead | Customization
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Lead position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 8+ years of professional experience in marketing, particularly in B2B Product Marketing. Highlight specific achievements related to go-to-market strategies and product adoption.
Write a Tailored Cover Letter: In your cover letter, express your passion for language AI and how your skills can contribute to DeepL's mission. Use storytelling to illustrate your past successes and how they relate to the role.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used market insights and data to inform product strategies in your previous roles. This will demonstrate your analytical capabilities.
How to prepare for a job interview at DeepL
✨Understand the Product and Market
Before your interview, make sure to thoroughly research DeepL's products, especially the Translator and Write features. Understand their unique value propositions and how they fit into the B2B landscape. This will help you articulate your insights during the interview.
✨Showcase Your Storytelling Skills
As a Product Marketing Lead, storytelling is crucial. Prepare examples of how you've successfully crafted narratives that resonate with different audiences. Be ready to discuss how you can apply this skill to DeepL's mission of improving communication.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with diverse teams, such as product development, sales, and customer success. Share specific instances where your collaboration led to successful product launches or market strategies, showcasing your ability to influence and drive results.
✨Prepare for Data-Driven Discussions
DeepL values data-driven decision-making. Be prepared to discuss how you've used market insights and performance metrics to inform product strategies in the past. Bring examples of how you've balanced speed and quality in your previous roles.
