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- Tasks: Lead innovative communications campaigns to boost tax compliance and influence taxpayer behaviour.
- Company: Join HM Revenue & Customs, a key player in government services with a focus on impactful communication.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration across diverse teams.
- Why this job: Be part of a dynamic team making a real difference in tax compliance through strategic communication.
- Qualifications: Proven experience in behaviour change campaigns and strong project management skills are essential.
- Other info: Work from various locations including Belfast, Birmingham, and Manchester.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Communications Manager role at HM Revenue & Customs. This range is provided by HM Revenue & Customs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Locations: Belfast, Birmingham, Bristol, Cardiff, Croydon, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Portsmouth, Stratford.
Communications as a Compliance Intervention is an innovative programme that uses targeted communications campaigns to encourage voluntary tax compliance. These campaigns are designed to influence taxpayer behaviour and ensure the correct tax is paid, using behavioural insights and data-driven strategies. The CCG Communications team is working closely with policy, operational, data, and insight colleagues to design and deliver a series of test-and-learn communications pilots. Each pilot is a campaign tailored to address a specific compliance risk, often using digital channels to reach the right audiences at the right time. These pilots are not just about messaging—they are strategic interventions that test how communications can be used as a tool to reduce risk and improve compliance. The insights gained from these campaigns will help shape how communications are used across CCG to support wider compliance efforts. This is an exciting opportunity to join a well-established and impactful team. The programme has already delivered successful campaigns that have generated millions of pounds in additional revenue.
Current areas of focus include:
- Exploring new digital channels for campaign delivery
- Investigating the role of AI in marketing and targeting
- Using multi-channel strategies to amplify the impact of compliance activity
We are now recruiting a Senior Communications Manager to lead the development and delivery of these campaigns. The successful candidate will report to the Head of Strategy and Implementation for the programme and play a key role in shaping how HMRC uses communications to support compliance.
Person specification
This is a specialist communications role focused on designing and delivering innovative campaigns that support HMRC’s compliance objectives. The successful candidate will play a key role in shaping how communications are used as a strategic tool to influence taxpayer behaviour.
Key responsibilities include:
- Developing and delivering communications strategies for multiple test-and-learn pilots, each targeting specific compliance risks.
- Leading the day-to-day project management of these pilots, ensuring they are well planned, delivered on time, and aligned with strategic goals.
- Collaborating with compliance and insight teams to gather and apply data that informs the design of impactful communications interventions.
- Working closely with colleagues across HMRC—including Customer Compliance Group (CCG), Knowledge, Analysis and Intelligence (KAI), and Communications—to ensure pilots are robustly evaluated and insights are captured.
Essential Criteria:
- A proven track record of delivering behaviour change campaigns, including experience with paid media and low-cost/no-cost channels, with measurable outcomes.
- Strong organisational and project management skills, with the ability to manage multiple priorities and deliver under pressure.
- Excellent stakeholder engagement skills, with the ability to build effective relationships across internal teams and external partners.
- Experience in evaluating communications activity, using evidence to assess impact and inform future work.
- Strong judgement and decision-making abilities, with the confidence to work independently and take initiative.
Desirable Criteria:
- Previous experience in a government communications role.
- Excellent writing, editing and content development skills.
Senior Communications Manager employer: HM Revenue & Customs
Contact Detail:
HM Revenue & Customs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Communications Manager
✨Tip Number 1
Familiarise yourself with HMRC's current communications strategies and campaigns. Understanding their approach will help you align your ideas and demonstrate how your experience can enhance their efforts in behaviour change.
✨Tip Number 2
Network with professionals in the field of government communications, especially those who have worked on compliance-related campaigns. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and AI applications in communications. Being knowledgeable about these areas will show that you are forward-thinking and ready to implement innovative strategies.
✨Tip Number 4
Prepare to discuss specific examples of past campaigns you've managed, particularly those that resulted in measurable behaviour change. Highlighting your successes will demonstrate your capability to lead similar initiatives at HMRC.
We think you need these skills to ace Senior Communications Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Communications Manager position. Tailor your application to highlight relevant experience in behaviour change campaigns and project management.
Craft a Compelling CV: Your CV should clearly showcase your experience in delivering communications strategies and managing projects. Use specific examples that demonstrate measurable outcomes from previous campaigns you've led.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the impact of communications on compliance. Highlight your stakeholder engagement skills and how they align with HM Revenue & Customs' objectives.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail, which is crucial for a communications role.
How to prepare for a job interview at HM Revenue & Customs
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Senior Communications Manager at HM Revenue & Customs. Familiarise yourself with their compliance objectives and how communications can influence taxpayer behaviour.
✨Showcase Your Experience
Prepare to discuss your previous experience in delivering behaviour change campaigns. Highlight specific examples where you've used data-driven strategies and digital channels to achieve measurable outcomes.
✨Demonstrate Project Management Skills
Be ready to talk about your organisational skills and how you've managed multiple projects simultaneously. Provide examples of how you've ensured timely delivery while aligning with strategic goals.
✨Engage with Stakeholders
Emphasise your ability to build effective relationships with internal teams and external partners. Prepare to discuss how you've collaborated with various stakeholders to gather insights and evaluate communications activities.
