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- Tasks: Create and manage social media strategies to boost Durham University's global presence.
- Company: Durham University is a leading institution focused on research, teaching, and enhancing student experiences.
- Benefits: Enjoy flexible working options and the chance to shape a vibrant online community.
- Why this job: Join a dynamic team and make a real impact on the university's reputation and engagement.
- Qualifications: Ideal for creative individuals with a passion for social media and data-driven strategies.
- Other info: Collaborate with diverse teams and engage with stakeholders worldwide.
The predicted salary is between 28800 - 48000 £ per year.
Durham University has an ambitious ten-year strategy (2017-2027) to achieve its objectives of becoming world-leading in research, teaching and the wider student experience. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:
- Prospective applicants to our programmes of study;
- Potential partners in teaching and research;
- Current and potential collaborators in business and industry;
- Current and future alumni;
- Potential employers of our graduates;
- National and international policymakers and influencers.
The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally. Working alongside the Web and Digital Senior Manager and Head of Marketing, the Social Media Manager will be responsible for using insight and data to develop a social media strategy which supports our objectives of targeted recruitment and enhancing reputation.
The purpose of this role is to plan, manage, monitor, report on, analyse and optimise our corporate social media channels, whilst increasing brand awareness and developing positive social interactions. The successful candidate will also have to be both proactive and responsive in terms of content creation and engagement with our social media audiences, as well as developing communities of good practice across social media accounts outside of the marketing team remit.
The role will sit within the Marketing and Communications Office (Web & Digital team) and report directly to the Senior Marketing Manager (Web & Digital). The responsibility of the Marketing and Communications Office is to develop and deliver, amongst others:
- Marketing our programmes to and assisting with the recruitment of home and international students;
- Promotion of the University to and managing engagement with multiple stakeholders and influencers locally, nationally and internationally;
- Promotion of the University's brand and proactive management of its global reputation.
The successful candidate will work within the Marketing and Communications Office in collaboration with:
- Other colleagues within the Marketing and Communications function.
- Other colleagues within Faculties/Institutes/Professional Services and Colleges.
- Other colleagues working in overseas offices.
Further information about the role and the responsibilities is at the bottom of this job description.
Social Media Manager employer: Durham University
Contact Detail:
Durham University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with Durham University's current social media presence. Take note of their tone, style, and the types of content they share. This will help you tailor your approach and demonstrate your understanding of their brand during any discussions.
✨Tip Number 2
Engage with Durham University’s social media accounts before applying. Comment on their posts, share relevant content, and show genuine interest in their initiatives. This can help you stand out as a proactive candidate who is already invested in their mission.
✨Tip Number 3
Prepare to discuss specific social media strategies that could enhance Durham University's online presence. Think about innovative ideas that align with their goals of increasing brand awareness and engagement, and be ready to present these during interviews.
✨Tip Number 4
Network with current or former employees of Durham University, especially those in marketing or communications roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Social Media Manager position. Highlight key skills and experiences that align with the role in your application.
Tailor Your CV: Customise your CV to reflect relevant experience in social media management, content creation, and data analysis. Use specific examples that demonstrate your ability to enhance brand awareness and engage audiences.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of Durham University's goals. Mention how your skills can contribute to their ambitious strategy and provide examples of past successes.
Showcase Your Knowledge: In your application, include insights about current social media trends and how they can be leveraged to promote Durham University. This demonstrates your proactive approach and understanding of the industry.
How to prepare for a job interview at Durham University
✨Know Your Audience
Before the interview, research Durham University’s target audiences and stakeholders. Understand their needs and how social media can engage them effectively. This will show your awareness of the role's objectives and your ability to tailor content accordingly.
✨Showcase Your Strategy Skills
Be prepared to discuss your approach to developing a social media strategy. Highlight any past experiences where you used data and insights to inform your decisions. This will demonstrate your analytical skills and strategic thinking.
✨Engagement is Key
Discuss how you would foster engagement with various audiences on social media. Share examples of successful campaigns you've managed that increased interaction and built communities. This will illustrate your proactive nature and creativity.
✨Collaboration Matters
Emphasise your ability to work collaboratively with different teams. Mention any experiences where you’ve partnered with other departments or stakeholders to achieve common goals. This aligns with the role's requirement for cross-functional teamwork.
