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- Tasks: Lead innovative CRM strategies to engage audiences and boost revenue for England Netball.
- Company: Join England Netball, the national governing body driving growth in netball participation and fan engagement.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and impact in sports marketing.
- Why this job: Be part of a mission to make netball accessible and inclusive while enhancing audience engagement.
- Qualifications: Passion for CRM and email marketing, with proven experience in strategy and data analysis.
- Other info: Work closely with cross-functional teams and contribute to equity, diversity, and inclusion initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Senior CRM Marketing Executive – England Netball
About Us:
England Netball (EN) is the national governing body for netball in England, overseeing the strategic growth and development of the sport across the country. Building on a decade of extraordinary success, including Commonwealth Games Gold and World Cup Silver medals, we are experiencing unprecedented growth in participation and fan engagement.
With over 3.1 million people enjoying netball annually, we are committed to making netball accessible and inclusive for all.
Guided by our 10-Year \’Adventure Strategy\’ launched in 2021, we are now focused on unlocking the commercial potential of netball, accelerating professionalisation aspirations, and introducing the sport to new audiences.
The Netball Super League (NSL) is the UK\’s top-level elite netball competition and a newly established subsidiary of England Netball. We are on a mission to become the world\’s most competitive, engaging, and commercially attractive netball league.
The Impact You\’ll Make:
As our Senior CRM Marketing Executive, you will play a vital role in driving the success of both England Netball and the Netball Super League. You will lead the development and implementation of data-driven CRM strategies to acquire and engage new audiences, increase customer loyalty, and maximise revenue opportunities.
Key Responsibilities:
- Develop and implement innovative CRM strategies to grow our customer database and enhance audience engagement.
- Manage and optimise email marketing campaigns using Maileon, ensuring targeted and personalised communications.
- Work closely with the marketing team to integrate CRM into all marketing activities and ensure best practices are followed.
- Lead on the strategy and management of email data with a view to be targeted and tailored in our email communications.
- Work with Two Circles/KORE to effectively organise and manage all data and the CRM system to improve marketing activity and create exciting and engaging acquisition campaigns for the CRM including first party data capture.
- Enhance our targeting and segmentation strategies with a focus on improving our engagement rates, plus our approach to being data & insight-led as we look to grow a data asset with the support of the Tech and Insight teams.
- Support the growth of NSL clubs by providing guidance on CRM best practices and data utilisation.
- Manage monthly email calendar and oversee email builds and design briefing.
- Work with the Marketing and Communications team to highlight opportunities for revenue generation in our owned data; particularly targeting audience growth in ticket sales, broadcast audience and England Netball’s membership.
- Look at England Netball marketing activity through the lens of underrepresented communities ensuring Equity, Diversity and Inclusion is considered across email campaigns.
Your Skills and Experience:
- Passionate about all things CRM, data insight, and email marketing.
- Proven experience in CRM strategy and end-to-end email campaign development ideally in a retail or sports/entertainment environment.
- Proven experience in CRM marketing, with a strong understanding of data analysis and segmentation.
- Expertise in email marketing platforms, ideally Maileon.
- Proficiency in producing email campaign data analysis and reporting.
- Strong analytical and problem-solving skills with the ability to interpret data and draw meaningful conclusions.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
How To Apply:
If this role is of interest, please press the apply button and include a copy of your CV.
The Executives in Sport Group are retained on behalf of England Netball to appoint a Senior CRM Marketing Executive. All direct applications and CVs will be forwarded to The Executives in Sport Group.
We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be. All information supplied is anonymous and will not be viewed by recruiting managers.
To complete the form, please copy & paste the following link into the browser.
https://forms.office.com/e/TRySpppUv7
Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.
Senior CRM Marketing Executive employer: England Netball
Contact Detail:
England Netball Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in CRM marketing, especially within the sports industry. Understanding how other organizations successfully engage their audiences can give you a competitive edge.
✨Tip Number 2
Network with professionals in the netball and sports marketing sectors. Attend events or webinars related to CRM and sports marketing to build connections that could lead to valuable insights and opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past CRM campaigns you've managed. Highlight how your strategies improved engagement and revenue, as this aligns with the role's responsibilities.
✨Tip Number 4
Research England Netball's current marketing strategies and identify areas where you could contribute. Being able to discuss specific ideas during an interview will demonstrate your proactive approach and genuine interest in the role.
We think you need these skills to ace Senior CRM Marketing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Senior CRM Marketing Executive position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Tailored CV: Your CV should reflect your experience in CRM strategy and email marketing. Emphasize your achievements in data analysis, segmentation, and campaign development, particularly in sports or entertainment environments.
Write a Compelling Cover Letter: In your cover letter, express your passion for CRM and data insight. Discuss how your skills can contribute to the growth of England Netball and the Netball Super League, and mention any specific strategies you would implement.
Highlight Diversity and Inclusion: Given the emphasis on Equity, Diversity, and Inclusion in the job description, make sure to address how you can contribute to these values in your application. Share any relevant experiences or initiatives you've been part of.
How to prepare for a job interview at England Netball
✨Show Your Passion for CRM and Data Insight
Make sure to express your enthusiasm for CRM, data analysis, and email marketing during the interview. Share specific examples of how you've successfully implemented CRM strategies in previous roles, especially in sports or entertainment.
✨Demonstrate Your Analytical Skills
Prepare to discuss your experience with data analysis and segmentation. Be ready to explain how you've used data to drive marketing decisions and improve engagement rates in past campaigns.
✨Familiarize Yourself with Maileon
Since expertise in email marketing platforms like Maileon is crucial for this role, take some time to familiarize yourself with its features. If possible, mention any relevant experience you have with similar platforms during the interview.
✨Highlight Your Collaborative Spirit
This role requires working closely with various teams. Be prepared to share examples of how you've effectively collaborated with cross-functional teams in the past, particularly in integrating CRM into broader marketing activities.
