Senior Commercial Analyst

The AA is one of the UK’s most well-known and trusted brands. We provide a range of services to millions of customers, from roadside assistance to insurance and driving lessons. Our mission is to help keep Britain moving, and we’re looking for dedicated individuals to join our team.

In this role, you will serve as the lead commercial and trading analyst overseeing the largest profit and loss (P&L) segment within the AA business. You’ll play a crucial role in the team responsible for forecasting, analytics, and trading governance, specifically focused on generating new business for the Consumer Roadside function.

What will I be doing?

• Competitor Analysis: Analysing competitor activity in the market (direct and indirect competitors) using a range of external and internal resources to shape the AA strategy and better understand market dynamics.
• Leavers/Joiners Tracker: Creating and running a leavers/joiners tracker to show consumer behaviours in relation to key activities historically and developing forecast capabilities to quantify future proposed activities based on historical data.
• Near-Time Reports: Providing near-time reports to stakeholders across the business.
• Presenting rationale for changes in trading activity and offering suggestions for counter-activities to be implemented tactically and strategically.
• Annual Forecasting Processes: Running the annual forecasting processes to ensure clarity on targets for channels (value and volume) and collaborating with the Director and Finance to align targets with good financial and commercial outcomes.
• Business Cases and Strategic Rationale: Providing data to support business cases and offering strategic rationale to support the growth of key areas such as SMR, Breakdown, and membership schemes.
• Collaboration with Research and Analytics Teams: Working closely with Research and Analytics teams across the AA landscape to maximise outputs without duplication.
• Detailed Reports and Deep Dives: Producing detailed ongoing reports and conducting ad hoc deep dives into commercial areas.
• Customer Flow Analysis: Building processes and insights to understand customer flows between direct and indirect markets, as well as across competitors.

What do I need?

• Proven Leadership Abilities: Understand challenges, find solutions, and guide others toward successful outcomes.
• Analytical Skills and Commercial Acumen: Generate insights and inspire action based on analytical work.
• Line Management and Development: Mentor and develop junior analysts early in their careers.
• Accurate Reporting and Product Contribution: Deliver insightful reporting that significantly impacts product performance.
• Creating Understandable MI Suites: Build user-friendly management information (MI) suites for actionable recommendations.
• Numeracy and Analytical Tools Proficiency: Skilled in data manipulation using tools like Excel, SQL, SAS, Power BI, and Databricks.
• Business Strategy Alignment: Consider both commercial and customer objectives, contributing to overall business strategy.
• Translating Business Requirements: Review, interpret, and simplify business requirements into effective reporting solutions.
• Preferable: Degree-level qualification or equivalent or experienced candidates who thrive in challenging roles within trading, analytical, or commercial teams.

Additional Information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products.
• 25 days annual leave plus bank holidays + the option to buy additional annual leave.
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
• Pension scheme available up to 7% contribution.
• Access to the EV discount scheme.
• Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit, and criminal record checks.

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.