Product & Market Insight Officer

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university. We offer a fantastic range of benefits including a highly competitive annual leave entitlement, a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more.

We are looking for a motivated and enthusiastic individual to deliver high quality market insight activity within student recruitment and marketing and provide support in the development of the University’s portfolio development process. This will be driven by a robust, evidence driven approach, with this role responsible for working closely with colleagues to develop rich analysis of findings, with a focus on developing clear recommendations for how to continually improve and shape our activity to benefit prospective applicants, students and colleagues.

Main Duties And Responsibilities

• Contribute and coordinate insight and evaluation activity across a range of student recruitment, admissions and marketing activity, undertaking the design and reporting of surveys across our activity.
• Develop innovative approaches to capturing insight from a range of audiences.
• Utilise evidence and market intelligence to provide evidence for decision making in relation to student recruitment, marketing and admissions practices.
• Contribute to the ongoing delivery of portfolio development work, delivering insight to ensure our provision meets the needs of our prospective students.
• Draw out trends and patterns in enquirer, applicant, offer-holder and registrations data, including emerging trends in-cycle, to inform plans for interventions.
• Participate in appropriate external professional networks to facilitate service benchmarking and improvement.
• Utilise evidence and research to understand emerging trends to inform and shape the delivery of our activity and advise on shaping processes and policy.
• Support the use of evidence and research in student recruitment, marketing and admissions decisions and processes.
• Develop, through evidence-led insights, relationships with key stakeholders to highlight areas of development and concern, working to develop solutions where possible.
• Carry out other duties, commensurate with the grade and remit of the post, including attendance at events and other critical business activity throughout the year including evenings and weekends.

Person Specification

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn’t match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.

Criteria

• Experience of delivering and analysing evaluations to derive the success and areas of improvement for activity - Essential
• Experience of developing surveys and questionnaires, and responsibility of sharing findings with stakeholders - Essential
• Excellent attention to detail and high level of accuracy when working with data - Essential
• Experience of identifying and analysing issues, interpreting data, and developing recommendations - Essential
• Experience of using a range of software including Microsoft Office, with Excel at an advanced level - Essential
• Excellent communication (verbal and written) and interpersonal skills with a range of audiences relay to a variety of different stakeholders in a concise and user friendly way - Essential
• Excellent time management skills, including the ability to prioritise a busy and varied workload - Essential
• Commitment to personal and professional development shown by a willingness to undertake training where necessary - Essential
• Understanding of product development processes and activities relating to academic programmes - Desirable

Further Information

Grade: 6
Salary: £31,637 - £36,130 per annum with the potential to progress to £39,355 through sustained exceptional contribution.
Work arrangement: Full-time
Duration: 12 months
Line manager: Product & Market Insight Manager

Next steps in the recruitment process: It is anticipated that the selection process will take place on Wednesday 23 July 2025. This will consist of an Interview panel and Task. We plan to let candidates know if they have progressed to the selection stage on the week commencing Monday 7 July 2025.

We are a Disability Confident Employer. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.

Possession of a criminal record is not an automatic bar to employment at the University of Sheffield. We recognise the value of steady employment in the rehabilitation process and examine each case in its own right.

We are a research university with a global reputation for excellence. Our ideas and expertise change the world for the better, making a real difference to society. We know that when people come together with different views, approaches and insights it can lead to richer, more creative and innovative teaching and research and the highest levels of student experience.