Senior Channel Marketing Specialist (Life Insurance)

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honour and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

Transamerica is organised into three distinct businesses:

• World Financial Group, including Transamerica Financial Advisors
• Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions
• Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities

Job Description Summary: Execute cross-functional marketing campaigns to support the sale of company products and services in Transamerica's life insurance business.

Responsibilities:

• Manage digital and promotional activities related to strategy, execution and reporting.
• Execute campaigns to drive growth strategies for assigned products and channels.
• Partner with Sales, Marketing, and Product to define goals and key performance indicators.
• Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
• Report on productivity, priorities, issues, and opportunities for improvement.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimising for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as an internal escalation point for campaign related issues.

Qualifications:

• Bachelor's degree in marketing, business, communications, or equivalent experience
• Five years of experience in marketing communications, digital marketing or project management
• Experience developing and executing digital campaigns, marketing programs and complex projects
• Thorough understanding of traditional and digital platforms
• Technical acumen to design campaigns that optimise the use of marketing platforms
• Creative thinker
• Excellent communication and relationship building skills
• Organisational skills and the ability to manage multiple projects in a fast-paced environment

Preferred Qualifications:

• Experience with change management
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Financial services industry experience

The Salary for this position generally ranges between $75,000-$85,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs.

What We Offer:

• Competitive Pay
• Bonus for Eligible Employees
• Benefits Package
• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities
• Health and Work/Life Balance Benefits
• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• College Coach Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs.

Giving Back: We believe our responsibilities extend beyond our corporate walls. That’s why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organisations focused on the things that matter most to our people in the communities where we live and work.