Strategy and Operations Manager, Creative Product, EUI

Strategy and Operations Manager, Creative Product, EUI

TikTok

Manager / Team Leader

Description

The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok\’s ad business by bridging global frameworks with localized execution and actionable insights, including vertical playbook development, localized strategy execution and enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (TikTok Market Scope, TikTok One, etc), enabling data-driven decisions, and shaping the global narrative for TikTok\’s creative monetization strategy.
We are looking for a Strategy Operations Manager to join the Global Creative Strategy and Operations team at our London office to support the Creative Operations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy or operations.
As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok\’s advertising initiatives.
Responsibilities:
Operational Excellence & Business Planning
– Shape go-to-market strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
– Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
– Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
– Enhance process flows for creative operations, focusing on efficiency and effectiveness.
– Support revenue management, budget and resource planning for regional Creative Marketing Operations.
Data Analysis and Reporting
– Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.
– Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
– Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
– Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
– Communicate analytical insights effectively to both technical and non-technical stakeholders.
Cross-functional Collaboration
– Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team\’s overall success.
– Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.

Qualifications

Minimum Qualifications:
– Master\’s degree in Analytical field or equivalent undergraduate experience
– 3+ years of experience in strategy & operations, strategy consulting or data analytics roles
– Proficiency in SQL and data analysis tools with the ability to derive insights from data and use them to inform decision-making
Preferred Qualifications:
– Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment

Employment Type: Regular

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