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- Tasks: Join our E-Commerce team to analyse website performance and drive sales growth.
- Company: Dune London is a leading affordable luxury footwear brand with global reach.
- Benefits: Enjoy a blended working environment, 60% employee discount, and 25 days holiday.
- Why this job: Be part of a growing company with a friendly culture and impactful initiatives.
- Qualifications: Two years of web data analysis experience and strong communication skills required.
- Other info: Opportunity to work in a new sustainable office near Westfield.
The predicted salary is between 36000 - 60000 £ per year.
About us Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth through additional stores, expansion of online sales channels, and partnerships globally. Celebrating its 30th anniversary, the group has established itself as a specialist in quality fashion footwear and accessories, positioning it at the high end of the high street.
About the role Join our E-Commerce team to drive the financial performance of the Dune website by identifying actionable opportunities for improvement through analysis of website KPIs, customer behavior, and engagement. The Ecommerce Analyst will generate insights to provide a comprehensive view of sales drivers, analyzing product, stock, marketing channels, promotions, customer metrics, and website engagement.
RESPONSIBILITIES:- Reporting and Insight
- Monitor and present insights on website KPIs to optimize sales opportunities and onsite conversion.
- Collaborate with stakeholders to ensure analytical tools are correctly configured for accurate metrics and insights.
- Deliver innovative insights and actionable recommendations.
- Analyze the customer journey and shopping behavior to identify website performance improvement opportunities.
- Review industry trends and assess their relevance and potential ROI.
- Analyze user journeys, website features, and content.
- Drive customer segmentation and profiling for targeted, relevant communications.
- Work with stakeholders to enhance conversion and customer experience.
- Promote the 'voice of the customer' across all business units.
- Analyze online sales channels and processes to generate actionable insights for KPI improvement.
- Support online business optimization initiatives.
- Assess ROI and benefits of proposed changes.
- Identify anomalies, investigate causes, and recommend actions.
- Collaborate with Ecommerce & Marketing teams, supporting campaign-level activities.
- Maintain knowledge of analytical activities and industry developments.
- Contribute to departmental goals.
- Continuously seek improvement opportunities and suggest enhancements.
- At least two years of experience in web data analysis with a proven track record.
- Ability to translate data into actionable insights and engaging presentations.
- Excellent communication skills, both written and spoken.
- Strong presentation skills, capable of explaining complex issues engagingly.
- Commercially minded and highly driven.
- Experience with digital/web tools (e.g., Content Square, Monatate).
- Experience with marketing research tools.
- Proficiency in SQL and Power BI.
- Experience with enterprise analytical tools (e.g., Coremetrics, Omniture, Google Analytics).
- Advanced Excel skills.
- Ability to work with large and unstructured data sets.
- Knowledge of digital marketing.
- Highly organized, proactive, and strategic thinker.
- Blended working environment (office and remote).
- New sustainable office in West London (near Westfield).
- Friendly, open culture with development opportunities.
- Growing company with new stores and channels.
- Inclusive, idea-sharing environment.
- Charitable initiatives, e.g., partnership with Mental Health UK.
- 60% employee discount on Dune products.
- 25 days holiday plus bank holidays.
- Cycle to work scheme.
- Company pension scheme.
- Life assurance for team members.
- Supportive wellbeing programs and resources.
- Team socials and fun activities.
What happens next? We will review your application carefully. If we feel you're a good fit, we'll contact you for an interview. If not, we'll let you know but cannot provide tailored feedback. To prepare, research our brand, role, and team on LinkedIn, explore our website, and visit a store if possible. Be ready with examples showcasing your relevant skills and experience.
E-Commerce Analyst employer: Dune
Contact Detail:
Dune Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Analyst
✨Tip Number 1
Familiarise yourself with Dune London's brand identity and product range. Understanding their style and customer base will help you tailor your insights and recommendations during the interview.
✨Tip Number 2
Brush up on your analytical skills, especially with tools like SQL and Power BI. Be prepared to discuss how you've used these tools in past roles to drive actionable insights from data.
✨Tip Number 3
Research current trends in e-commerce and digital marketing, particularly in the footwear and accessories sector. Being able to discuss relevant industry trends will demonstrate your proactive approach and commercial awareness.
✨Tip Number 4
Prepare specific examples of how you've improved website performance or customer engagement in previous roles. Highlighting your experience with KPIs and conversion optimisation will show that you're a strong fit for the E-Commerce Analyst position.
We think you need these skills to ace E-Commerce Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the E-Commerce Analyst position. Familiarise yourself with the key performance indicators (KPIs) and analytical tools mentioned in the job description.
Tailor Your CV: Highlight your relevant experience in web data analysis, particularly any work with digital/web tools like Google Analytics or SQL. Make sure to showcase your ability to translate data into actionable insights and engaging presentations.
Craft a Compelling Cover Letter: Use your cover letter to demonstrate your passion for e-commerce and your understanding of Dune London's brand. Include specific examples of how your skills align with the company's goals and how you can contribute to their growth.
Prepare for the Interview: If selected for an interview, be ready to discuss your previous experiences in detail. Prepare examples that showcase your analytical skills, communication abilities, and how you've driven improvements in past roles.
How to prepare for a job interview at Dune
✨Know Your Numbers
As an E-Commerce Analyst, you'll be expected to understand website KPIs inside out. Brush up on key metrics like conversion rates, bounce rates, and customer engagement statistics. Be prepared to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to translate complex data into actionable insights. Bring examples of past analyses you've conducted, particularly those that led to significant improvements in sales or customer experience. Use visuals if possible to make your points clearer.
✨Understand the Brand
Dune London has a unique position in the market. Familiarise yourself with their product range, target audience, and recent marketing campaigns. This knowledge will help you tailor your responses and show your genuine interest in the company.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills. Think about potential scenarios you might face as an E-Commerce Analyst, such as identifying a drop in sales or improving customer segmentation. Prepare structured responses that highlight your analytical approach and collaboration with stakeholders.
