Head of Digital Marketing (5474)

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We're a national law firm with a local reach. Our legal experts are here for you. Whether it's personal or business, we understand that everyone's situation is different. But we're more than just a law firm - we're a team of people working together to help individuals and businesses navigate life's ups and downs. Working here you'll feel a part of our friendly and inclusive environment. We'll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities. We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators.

Your Role and What You'll Be Doing

• Strategic Planning: Develop and execute a comprehensive digital strategy aligned with business goals.
• Website Management: Oversee the Irwin Mitchell website, ensuring high-quality content and outstanding user experience.
• User engagement & Conversion: Develop and implement strategies to build audiences, drive engagement and improve conversion rates.
• SEO Performance: Lead SEO initiatives to enhance search engine rankings and organic traffic.
• Sitecore Migration: Manage the migration of our website to Sitecore Cloud, ensuring a smooth transition, building the skillset in the team and leveraging Sitecore capability.
• Team Leadership: Lead and inspire a team of digital experts, including demand generation, SEO, content, UX, CRO, and front-end developers.
• Performance Monitoring: Track and Analyse website performance metrics, making data-driven decisions to drive improvements.
• Collaboration: Work closely with the cross-functional leadership team to ensure cohesive digital marketing efforts.
• Client Acquisition: Drive an increase in new client acquisition and revenue generation through targeted digital marketing efforts.
• Market Expansion: Support the firm's expansion into new markets by enhancing digital visibility and engagement.
• Brand Awareness: Increase brand awareness and online presence through effective digital campaigns.

About You

• Proven experience in a senior digital marketing role within a large organisation (£300m turnover / 3000 + employees).
• Strong understanding of both B2B and B2C markets.
• Strong understanding of paid and organic channels with experience in SEO, content management, UX, CRO, and digital marketing strategies, including latest thinking in AI and how this is evolving the search space.
• Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent communication and collaboration skills.
• Demonstrated ability to move at pace and deliver new customer acquisition in earlier roles.
• Commercial mindset with a focus on achieving business growth.
• In-depth knowledge of digital marketing and online engagement strategies.
• Influencing and managing digital change and adoption.
• Strategic thinker with a proactive and results-driven approach.
• High level of emotional intelligence and adaptability.

Desirable:

• Experience in managing cross-functional teams.
• Knowledge of financial services.
• Familiarity with data management and reporting tools.
• Education and stakeholder engagement - bringing a business along the journey of digital adoption and the benefits it delivers.

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days - Two days of volunteering every year for a cause of your choice (fully paid).
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
• We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported.
• This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
• We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
• Our responsible business programmes are fundamental to who we are and our purpose.
• We're committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
• Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are.

Additional Information

As part of the Irwin Mitchell Group's on-boarding process all successful applicants are required to complete the group's employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders. We carry out pre-employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties. The employment screening process will fully comply with Data Protection and other applicable laws. Irwin Mitchell LLP is an equal opportunity employer.