Campaign Planning Manager

Strategic Advocacy Campaigns Manager Team: Communications and Campaigns Location: Hybrid (split between home-working and either London, Cardiff or Edinburgh) Salary on appointment: £This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.Context and purpose of role Working closely with the Nations Directors, Policy & Public Affairs Managers, and the Communications team, the Strategic Advocacy Campaigns Manager will lead the development and execution of engaging and impactful public campaigns across England, Scotland and Wales, that inspire action, mobilise communities, and influence key decision-makers in support of our advocacy goals. The role aims to support impactful advocacy wins and bring new supporters on board while deepening connections with our existing supporters. The role holder will focus on developing advocacy campaigns that unite issues that affect the whole of GB, positioning the Ramblers as the foremost authority on walking and as a respected political influencer. They will also support the broader communications team to implement locally focused advocacy and public affairs activities for England, Scotland or Wales where appropriate. Design and execute integrated strategic multi-year advocacy campaigns that support our shared public affairs objectives across England, Scotland & Wales to deliver meaningful impact against a common change agenda. In collaboration with colleagues, identify key issues and opportunities for advocacy, fundraising, and supporter growth including where appropriate commissioning research that will create campaign engagement by addressing evidence gaps and opportunities Campaign management: Work closely with the broader communications team to develop strategically aligned messaging and campaign assets and to deliver these across owned, earned and (where relevant) paid channels. Lead on the creation of compelling campaign assets (e.g. reports, polls, toolkits) to ensure our message reaches a wide audience. Project manage advocacy campaigns including managing timeframes and budgets, mobilising other teams, seeking collaboration opportunities with external partners, setting and measuring KPIs As required and agreed with colleagues, represent the Ramblers in public forums, media, and with key stakeholders to advance campaign objectives Enthuse and collaborate with volunteers, supporters, and stakeholders to amplify campaign reach and impact. Support Policy & Public Affairs colleagues to develop impactful policy briefings, position papers and fact sheets. Support the broader communications team to implement strategically aligned locally focused advocacy and public affairs activities for England, Scotland or Wales where appropriate Monitoring and improving: Monitor and analyse campaign performance using key metrics and data insights. Prepare detailed reports and recommendations to inform future advocacy campaigns and strategies. Manage campaign budgets, ensuring cost-effective use of resources and adherence to financial guidelines. Proven track record in effective campaigning in the UK political space at the local and national level to deliver tangible policy change.Ability to develop and implement effective long-term advocacy campaign strategies aligned with organisational goals. Good knowledge of the workings of national, local and devolved governments. Proven experience in managing and executing successful paid and no cost/low-cost campaigns within a non-profit or advocacy/campaigning organisation. Strong skills in creating engaging content across various media platforms. Proficiency in analysing campaign performance data and deriving actionable insights. Excellent verbal and written communication skills for effective stakeholder engagement and public relations. Strong organisational skills with experience in managing multiple projects and deadlines. Experience in managing budgets and financial planning for campaigns. Experience of working with the media to support campaign objectives. Experience of working with volunteers in a policy and advocacy context. Personal Attributes Interest in walking and engaging people with the outdoors. Committed to the principles of inclusion and enabling everyone to feel welcome in the outdoors. Flexible and able to work independently and collaboratively as part of a team. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people. Inclusive We make everyone feel welcome and part of the Ramblers community. We channel our passion and ambition so others are moved to help us achieve our mission. Remote Status: hybrid