Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global marketing and communication strategies for a cutting-edge digital agriculture platform.
- Company: Join Syngenta, a leader in agricultural innovation and sustainability.
- Benefits: Enjoy flexible working options and a dynamic work environment with great perks.
- Why this job: Be part of a mission to revolutionise agriculture and make a real impact on the planet.
- Qualifications: 5+ years in marketing, with a focus on digital solutions and strong communication skills.
- Other info: Opportunity to work on global projects and collaborate with diverse teams.
The predicted salary is between 43200 - 72000 £ per year.
This role leads global communication, digital marketing, and branding strategies for Syngenta's Cropwise platform to establish it as the premier digital agriculture solution in key markets. The position focuses on customer-centric positioning and value proposition to maximize market impact and adoption of Cropwise's innovative solutions.
Responsibilities
- Define and execute a global content strategy for Cropwise to ensure awareness, consistent positioning, and branding consistency.
- Work together with the External Comms and Social Media global teams in Syngenta to enable digital ag-related stories in the relevant communications channels.
- Gatekeeper of the global branding guidelines for digital agriculture solutions, providing support to the marketing teams in the countries to ensure consistency without business blockage.
- Develop digital marketing best practices based on lighthouse initiatives to unlock the potential of online lead generation/acquisition of digital agriculture solution.
- Collaborate with the local digital leads in the BUs to define and create customer-based success stories based on our main communication and positioning priorities.
- Update and maintain the Cropwise library of assets, best practices, and marketing use cases to optimize resources of the local marketing teams and enable their marketing plans around Cropwise.
- Create and execute the internal communication strategy for digital ag, focusing on increasing awareness of the impact of digital agriculture to Syngenta’s core business.
Qualifications
- Minimum of 5 years of experience with the key Marketing domains.
- Experience in digital ag. solutions adoption is crucial.
- Understanding of the agriculture business from a commercial/go-to-market perspective.
- Robust knowledge of digital marketing, social media tools, and customer journeys.
- Strong capabilities in planning and executing end-to-end communications projects.
- Previous experience in the tech market.
- Experience in managing global projects.
- Excellent writing and communication skills as well as strong copywriting skills in English.
Marketing & Comms Manager - Digital AgTech employer: Syngenta
Contact Detail:
Syngenta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Comms Manager - Digital AgTech
✨Tip Number 1
Familiarise yourself with the latest trends in digital agriculture and marketing. Understanding the nuances of the AgTech landscape will help you speak confidently about Cropwise's positioning and value proposition during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and agriculture sectors. Attend relevant webinars, conferences, or local meetups to build connections that could provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful digital marketing campaigns you've led or contributed to. Highlight your experience in managing global projects and how you’ve adapted strategies for different markets.
✨Tip Number 4
Stay updated on Syngenta’s recent initiatives and achievements in digital agriculture. This knowledge will not only demonstrate your genuine interest in the company but also allow you to align your skills with their goals during discussions.
We think you need these skills to ace Marketing & Comms Manager - Digital AgTech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and communications, especially within the agriculture sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Syngenta's Cropwise platform and how your skills can contribute to its success. Be specific about your previous experiences in digital ag solutions and how they align with the responsibilities outlined in the job description.
Showcase Your Writing Skills: Since excellent writing and communication skills are crucial for this role, consider including samples of your previous work or projects that demonstrate your copywriting abilities and strategic thinking in marketing.
Highlight Collaborative Experience: Emphasise any past experiences where you collaborated with global teams or managed projects across different regions. This will show your capability to work effectively in a diverse environment, which is essential for this position.
How to prepare for a job interview at Syngenta
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in the context of agriculture. Be prepared to discuss specific campaigns you've led and the results achieved, as this role heavily focuses on digital strategies.
✨Understand the Agriculture Sector
Demonstrate your understanding of the agriculture business and its commercial aspects. Research Syngenta's Cropwise platform and be ready to discuss how your knowledge can contribute to its market positioning and adoption.
✨Prepare for Collaboration Questions
Since the role involves working with various teams, prepare examples of how you've successfully collaborated on projects in the past. Highlight your ability to work cross-functionally, especially with external communications and social media teams.
✨Emphasise Your Communication Skills
Given the importance of communication in this role, be ready to showcase your writing and copywriting skills. Bring samples of your work if possible, and be prepared to discuss how you tailor messages for different audiences.
