Cereal Partners Worldwide (Nestlé & General Mills)

Cereal Partners Worldwide (CPW) is a leading global cereal company, formed as a joint venture between two of the world’s largest food companies, Nestlé and General Mills. Established in 1997, CPW has its headquarters in the UK and operates in over 130 countries worldwide. The company is dedicated to producing high-quality breakfast cereals that cater to diverse consumer preferences and nutritional needs.

With a strong commitment to innovation, CPW invests significantly in research and development to create new products that align with evolving consumer trends. The company’s portfolio includes well-known brands such as Cheerios, Shredded Wheat, and Nesquik, which are enjoyed by millions of consumers every day.

CPW’s vision is to be the most trusted partner in the cereal category, focusing on sustainability and health. The company aims to reduce its environmental impact by implementing sustainable sourcing practices and minimizing waste throughout its operations.

• Core Activities: Manufacturing and marketing a wide range of breakfast cereals.
• Vision: To lead in the cereal market through innovation and sustainability.
• Commitment: Focus on health, nutrition, and consumer satisfaction.

In addition to its product offerings, CPW actively engages in community initiatives, promoting healthy eating habits and supporting local farmers. The company believes in fostering a culture of inclusivity and diversity within its workforce, ensuring that all employees feel valued and empowered.

As a responsible corporate citizen, Cereal Partners Worldwide is dedicated to making a positive impact on society while delivering delicious and nutritious breakfast options to families around the globe.