Audience and Content Editor

Audience and Content Editor

Worcester Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a team of reporters to create engaging local news content for print and digital platforms.
  • Company: Join Newsquest Media Group, a leading publisher dedicated to delivering quality journalism.
  • Benefits: Enjoy a full-time role with opportunities for mentorship and professional growth in a dynamic newsroom.
  • Why this job: Be at the forefront of local journalism, shaping stories that matter to your community.
  • Qualifications: Must be a qualified senior journalist (NCTJ) with experience in editorial management.
  • Other info: Position based in Worcester; weekend and evening shifts required.

The predicted salary is between 28800 - 43200 £ per year.

We are looking for an experienced journalist to join our newsdesk team - producing the Worcester News, Malvern Gazette/Ledbury Reporter and Evesham/Cotswold Journal.

Our Audience & Content Editors (ACEs) are at the heart of our newsroom - driving our journalists to produce the best local news content for both our digital and print readers. If you are passionate about print journalism and digital audience engagement and have a good eye for a compelling story, this could be the role for you.

As one of our Audience & Content Editors, you will play a pivotal role in curating and shaping content for our print publications as well as our rapidly growing digital audience. The role will see you work closely with our reporters, designers, and editorial teams to ensure our print editions meet the highest editorial standards, whilst also helping to grow our websites, delivering high-quality digital stories that people want to read and ensuring we are the go-to place for local news.

A key part of this role is mentoring and helping our reporting team to produce quality journalism that appeals to the widest audience possible. Applicants must be qualified senior journalists (NCTJ). This role is based in our Worcester office and involves working some rota weekends.

Key Responsibilities
  • To play a key role in the training of reporters
  • Run the news list, ensuring a steady flow of copy and pictures, and a good content mix for all platforms we publish on, including social media
  • Monitor stories being filed by reporters, making sure they are presented to the highest standard
  • Run daily reporter meetings to give direction and guidance to reporters regarding their stories
  • Organise our print, digital and social media schedules
  • Continue to grow our huge number of loyal readers by analysing what they read and when
  • Understand our social and web audience and how it differs from our print audience
  • Look after the website homepage, using analytics to decide what should go where
  • Help devise a content strategy to drive page views and digital subscriptions
  • Lead the digital subscriptions strategy in conjunction with the editor
  • Play a part in sending out daily newsletters to drive digital subscriptions
  • To organise news coverage and manage a team of reporters, including running the daily news diary to ensure news coverage seven days a week
  • Monitor and use audience analytics, mainly Parsely and other new tools, as required
  • Be familiar with digital tools and techniques, from sending out breaking news alerts to posting in certain Facebook groups to boost the reach of articles
  • Be available to work weekends, evenings, public holidays and any other shift if necessary
  • Have a sound and up-to-date knowledge of media law
  • Liaise with and support other departments, including advertising, newspaper sales and marketing and any others with content and projects when necessary
  • Understand and abide by the IPSO Code of Practice.
Skills, Knowledge & Expertise
  • A background in local print journalism and editorial management.
  • Excellent editing, proofreading, and content curation skills.
  • A deep understanding of audience engagement strategies for print media.
  • Proficiency in layout planning and collaboration with design teams.
  • The ability to work in a fast-paced, deadline-driven environment.
  • Strong leadership and communication skills.
  • Local knowledge of Worcestershire is preferable.
Seniority level Executive
Employment type Full-time
Job function Marketing, Public Relations, and Writing/Editing
Industries Newspaper Publishing

Audience and Content Editor employer: Newsquest Media Group

Newsquest Media Group is an exceptional employer for those passionate about journalism, offering a vibrant work culture in Worcester that fosters creativity and collaboration. With a strong focus on employee development, our Audience & Content Editors play a crucial role in mentoring reporters while enjoying the benefits of working in a dynamic newsroom that values local news and audience engagement. Join us to be part of a team that not only produces high-quality content but also prioritises your professional growth and well-being.
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Contact Detail:

Newsquest Media Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Audience and Content Editor

✨Tip Number 1

Familiarise yourself with the local news landscape in Worcestershire. Understanding the key issues and stories that resonate with the community will help you demonstrate your passion for local journalism during interviews.

✨Tip Number 2

Showcase your experience in audience engagement strategies. Be prepared to discuss specific examples of how you've successfully increased readership or digital subscriptions in previous roles, as this is a crucial part of the Audience and Content Editor position.

✨Tip Number 3

Brush up on your editing and proofreading skills. Since the role involves ensuring high editorial standards, being able to demonstrate your keen eye for detail and ability to enhance content quality will set you apart from other candidates.

✨Tip Number 4

Network with professionals in the journalism field, especially those who have experience in local print media. Building connections can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.

We think you need these skills to ace Audience and Content Editor

Journalistic Integrity
Editing and Proofreading Skills
Content Curation
Audience Engagement Strategies
Digital Media Proficiency
Leadership Skills
Communication Skills
Analytical Skills
Knowledge of Media Law
Local Knowledge of Worcestershire
Project Management
Collaboration with Design Teams
Ability to Work Under Pressure
Social Media Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in journalism, particularly any roles that involved audience engagement or editorial management. Use specific examples that demonstrate your skills in editing, content curation, and leadership.

Craft a Compelling Cover Letter: In your cover letter, express your passion for local journalism and your understanding of the differences between print and digital audiences. Mention how your background aligns with the responsibilities of the Audience and Content Editor role.

Showcase Relevant Skills: Emphasise your proficiency in using digital tools and analytics to drive audience engagement. Highlight any experience you have with social media strategies and content planning, as these are crucial for the role.

Proofread Your Application: Before submitting your application, thoroughly proofread all documents to ensure there are no spelling or grammatical errors. A polished application reflects your attention to detail, which is essential for an editorial position.

How to prepare for a job interview at Newsquest Media Group

✨Showcase Your Journalism Experience

Make sure to highlight your background in local print journalism and any editorial management roles you've held. Be prepared to discuss specific stories you've worked on and how they engaged the audience.

✨Demonstrate Audience Engagement Strategies

Discuss your understanding of audience engagement, particularly for both print and digital platforms. Share examples of how you've successfully increased readership or subscriptions in previous roles.

✨Familiarise Yourself with Local News

Research the Worcester area and its news landscape. Being knowledgeable about local issues and events will show your commitment to the role and help you connect with the interviewers.

✨Prepare for Leadership Questions

As this role involves mentoring reporters and leading a team, be ready to answer questions about your leadership style. Think of examples where you've successfully guided a team or improved content quality.

Audience and Content Editor
Newsquest Media Group
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  • Audience and Content Editor

    Worcester
    Full-Time
    28800 - 43200 £ / year (est.)

    Application deadline: 2027-07-06

  • N

    Newsquest Media Group

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