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- Tasks: Lead and optimise paid social marketing strategies across platforms like Meta, TikTok, and YouTube.
- Company: Forbes Advisor helps readers make informed decisions with trusted advice and expert guidance.
- Benefits: Enjoy remote work flexibility and the chance to build a high-performing team.
- Why this job: Join a dynamic team in a start-up environment, tackling exciting marketing challenges.
- Qualifications: 6+ years in performance marketing with strong analytical and leadership skills required.
- Other info: Forbes Advisor promotes equal employment opportunities and values diversity in the workplace.
The predicted salary is between 43200 - 72000 £ per year.
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is looking for a dynamic and results-driven Head of Paid Social. This is a role for those who enjoy team leadership, solving complex marketing challenges and delivering profit-at-scale across a diverse book of business.
Proven track record in developing best in class social marketing campaigns along with strong leadership skills is essential to be successful in this role. The successful candidate will be responsible for building out and defining strategy for growing our social ad buys, while also building out a high performing team of marketers.
The successful candidate must be comfortable in a ‘start-up’ environment, have a great attitude to problem solving, be a self-starter and have excellent team management skills.
Responsibilities:
- Define and execute Paid Social marketing strategy roadmap across all verticals.
- Build a high performing Paid Social team to deliver on strict revenue and profit targets.
- Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, YouTube and other opportunities as they arise.
- Work with various stakeholders across global offices to align with business goals.
- Discover and surface additional product/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space.
- Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
- Design workflows and guides to consistently upskill and improve the Paid Social team.
- Build excellent working relationships with our affiliate partners.
- Work with internal teams to help guide tracking, reporting and automation requirements.
- Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing.
- Provide regular reporting and updates on strategy roadmap to the Leadership Team.
- Conduct performance reviews and work with direct reports on career development.
Requirements:
- 6+ years of experience of performance marketing on Paid Social platforms, in a data-driven environment.
- Overall fluency in using ad serving technologies, platforms, and tools.
- Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions.
- Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
- Experience in Affiliate Marketing and/or LeadGen.
- Ability to build out and lead a high performing team.
- Forward thinking, always looking to improve existing activity and identify new opportunities.
- Strong communication, organizational and collaboration skills.
- Experience with A/B testing, optimization, and constant iteration.
- Proficient with Excel.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Paid Social Lead (Remote) employer: Forbes Advisor
Contact Detail:
Forbes Advisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Lead (Remote)
✨Tip Number 1
Familiarise yourself with the latest trends in paid social marketing. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the performance marketing space. Attend webinars, workshops, or local meetups to connect with others who share your interests and may provide insights or referrals for opportunities at Forbes Advisor.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve campaign performance during interviews.
✨Tip Number 4
Demonstrate your leadership abilities by sharing examples of how you've built and developed teams in previous roles. Highlight your approach to mentoring and upskilling team members, as this aligns with the responsibilities of the role.
We think you need these skills to ace Paid Social Lead (Remote)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Paid Social Lead position. Tailor your application to highlight relevant experience in performance marketing and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your 6+ years of experience in paid social platforms, including specific campaigns you've led. Use metrics to demonstrate your success and impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for performance marketing and your entrepreneurial mindset. Mention how your skills align with Forbes Advisor's mission and how you can contribute to their goals.
Highlight Analytical Skills: Since the role requires excellent quantitative and analytical abilities, be sure to include examples of how you've used data analysis to drive marketing decisions in your previous positions.
How to prepare for a job interview at Forbes Advisor
✨Showcase Your Leadership Skills
As a Paid Social Lead, you'll need to demonstrate your ability to lead and build a high-performing team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and how you motivate others.
✨Be Data-Driven
This role requires strong analytical skills. Be ready to discuss how you've used data to inform your marketing strategies. Bring specific examples of campaigns where data analysis led to actionable insights and improved performance.
✨Understand the Platforms
Familiarise yourself with the paid social platforms mentioned in the job description, such as Meta, TikTok, and YouTube. Be prepared to discuss your experience with these platforms and any successful campaigns you've run on them.
✨Demonstrate Problem-Solving Abilities
The company values a great attitude towards problem-solving. Think of instances where you've faced challenges in your previous roles and how you overcame them. Highlight your entrepreneurial mindset and willingness to adapt in a start-up environment.
