CRM Manager

CRM Manager

East Horsley Full-Time 52000 - 78000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead CRM campaigns and customer journeys using Microsoft Dynamics 365.
  • Company: Join Digital Waffle, a dynamic partner in tech and marketing growth.
  • Benefits: Enjoy a competitive salary, benefits, and a flexible 4-day work week.
  • Why this job: Make a real impact in a digitally ambitious environment with room for growth.
  • Qualifications: Experience in lead nurturing, segmentation, and familiarity with Power Automate is preferred.
  • Other info: This role offers autonomy and a friendly, professional culture.

The predicted salary is between 52000 - 78000 £ per year.

Are you a strategic and hands-on CRM Campaign Manager with expertise in Microsoft Dynamics 365? We’re hiring on behalf of a leading professional services firm in Guildford, looking for someone to take full ownership of their CRM-led campaign activity and customer journeys. This is a great opportunity to join a digitally progressive environment where CRM is seen as a key lever for growth.

Salary up to £65,000 - 75,000 + Benefits - 4 days per week on-site in Guildford.

What You’ll Be Doing:

  • Plan, build, and execute marketing campaigns using Dynamics 365 Marketing.
  • Create segmented customer journeys and trigger-based automation workflows.
  • Own campaign analytics and drive continuous improvements using performance data.
  • Collaborate cross-functionally with stakeholders in sales, digital, and IT.
  • Ensure CRM data integrity and campaign reporting accuracy.

What We’re Looking For:

  • Strong understanding of lead nurturing, segmentation, and lifecycle automation.
  • A collaborative mindset with the ability to thrive in an office-based team (minimum 4 days a week).
  • Experience or familiarity with Power Automate is a strong advantage – the team is exploring how it can be leveraged to scale CRM automation and integrations.
  • Bonus points for knowledge of Power BI and data-driven campaign optimisation.
  • High-ownership role in a well-resourced and digitally ambitious business.
  • Room to grow and shape CRM best practices from the ground up.
  • Friendly, professional culture with great visibility and autonomy.

Ready to step into a CRM leadership role and drive real impact? Apply now or message us to learn more.

CRM Manager employer: Digital Waffle

Digital Waffle is an exceptional employer, offering a dynamic and digitally progressive environment in Guildford where CRM is pivotal for growth. Employees enjoy a friendly and professional culture that promotes collaboration and autonomy, alongside opportunities for personal and professional development. With a focus on innovation and a commitment to employee well-being, this role provides the chance to make a significant impact while enjoying a competitive salary and benefits package.
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Contact Detail:

Digital Waffle Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land CRM Manager

✨Tip Number 1

Familiarise yourself with Microsoft Dynamics 365, especially its marketing features. Consider taking a short online course or tutorial to brush up on your skills, as this will show your commitment and expertise during discussions.

✨Tip Number 2

Network with professionals in the CRM field, particularly those who have experience with Dynamics 365. Join relevant LinkedIn groups or attend local meetups to gain insights and potentially get referrals.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed CRM campaigns in the past. Highlight your understanding of lead nurturing and segmentation, as these are key aspects of the role.

✨Tip Number 4

Research the company culture and values of the firm you're applying to. Be ready to articulate how your collaborative mindset aligns with their team-oriented environment, which is crucial for this position.

We think you need these skills to ace CRM Manager

Expertise in Microsoft Dynamics 365
CRM Campaign Management
Lead Nurturing
Segmentation Strategies
Lifecycle Automation
Campaign Analytics
Performance Data Analysis
Cross-Functional Collaboration
Data Integrity Management
Reporting Accuracy
Power Automate Familiarity
Power BI Knowledge
Data-Driven Campaign Optimisation
Strong Communication Skills
Strategic Planning

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience with CRM systems, particularly Microsoft Dynamics 365. Emphasise any relevant campaigns you've managed and the results achieved.

Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the job description. Mention specific examples of successful campaigns you've executed and how you can contribute to the company's growth.

Showcase Analytical Skills: Since the role involves campaign analytics, include examples of how you've used data to drive improvements in past campaigns. Highlight your familiarity with tools like Power BI if applicable.

Demonstrate Collaboration: The job requires cross-functional collaboration, so mention experiences where you've worked with sales, digital, or IT teams. This will show that you're a team player who can thrive in their office-based environment.

How to prepare for a job interview at Digital Waffle

✨Showcase Your CRM Expertise

Make sure to highlight your experience with Microsoft Dynamics 365 during the interview. Be prepared to discuss specific campaigns you've managed and how you utilised the platform to drive results.

✨Demonstrate Analytical Skills

Since the role involves owning campaign analytics, come ready to talk about how you've used data to improve campaign performance in the past. Bring examples of metrics you've tracked and the insights gained from them.

✨Emphasise Collaboration

This position requires working closely with various teams. Share examples of how you've successfully collaborated with sales, digital, or IT teams in previous roles to achieve common goals.

✨Prepare for Scenario Questions

Expect questions that assess your problem-solving skills and ability to handle real-world scenarios. Think of situations where you had to adapt your strategy based on customer feedback or campaign performance.

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