Marketing Executive, Europe

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years. Our mission is simple: to change lives through travel. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours. With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story.

We’re looking for a forward-thinking, experienced Marketing Executive to join the award-winning G Adventures team in London to help drive growth across the European market. This role will be pivotal in strengthening our relationships with trade partners, developing effective trade marketing strategies, and maximising our brand presence to achieve our goals and objectives in Europe. Your work will create opportunity and deliver real impact on G Adventures’ mission at an exciting time for the organisation and the wider travel industry.

This is a key B2B role focused on developing and executing trade marketing plans across Europe. You will work closely with our travel agent partners and other key stakeholders, creating and implementing impactful campaigns, developing trade-specific tools and resources, and ensuring our partners are equipped to effectively promote and sell G Adventures' products.

Working closely with regional sales and marketing teams, our internal and external creative agencies, and key industry partners across Europe, you will be instrumental in elevating our trade marketing efforts to drive business growth and achieve our mission to change lives through travel. The role reports to the Director of Marketing and currently benefits from hybrid work in London, UK (EC1V). Please note, this is not a digital marketing role - it is powered by humans and run by relationships.

What you’ll be doing:

• Develop and implement the trade marketing strategy for the European market, aligned with overall business objectives.
• Build and maintain strong relationships with key travel partners across Europe, including travel agencies, tour operators, and consortia.
• Create and execute trade marketing campaigns and initiatives to drive sales and increase brand visibility within the European travel trade.
• Develop and manage trade-specific marketing materials, tools, and resources, such as brochures, content, merchandise, and incentive programs.
• Organise and participate in trade events, workshops, and roadshows to promote G Adventures and engage with travel partners.
• Monitor and analyse the effectiveness of trade marketing activities, track key metrics, and provide regular reports and recommendations for optimisation.
• Manage the trade marketing budget for Europe, ensuring efficient allocation of resources and maximising ROI.
• Collaborate with the sales team to identify opportunities for growth and support the achievement of sales targets in the European market.
• Conduct market research and competitor analysis to identify trends and opportunities in the European travel trade.
• Ensure all trade marketing activities are consistent with brand guidelines and messaging.

This role forms part of a tight and agile team, and it’s important to understand that while our mission remains our key focus, the responsibilities within this role may evolve over time, including changes and additions, and you will be expected to adapt at pace with those changes.

What you’ll need:

• Strong alignment with G Adventures' Core Values and a passion for our mission to change lives through travel.
• 3+ years of experience in a trade marketing or B2B marketing role, with a proven track record of success in developing and executing effective trade marketing strategies.
• Excellent project management skills and experience in managing multiple campaigns and initiatives simultaneously.
• Strong interpersonal and communication skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Strong analytical skills and experience in measuring the effectiveness of marketing activities, setting KPIs, and providing data-driven insights and recommendations.
• Lives within a commutable distance to our offices in east London (EC1V).
• Willingness to travel within Europe as required.
• The right attitude - agile, honest, positive and compassionate, with the ease to collaborate in person or virtually, either in written or spoken formats.
• Complete understanding of basic marketing principles and modern marketing techniques.
• Curiosity to keep up to date and share relevant industry and touring sector news.
• Able to maximise project management software to work efficiently with a variety of stakeholders around the globe.
• Knowledge of the travel industry and G Adventures' products and destinations is highly desirable.
• Able to see the big picture, and plan, produce, and execute solutions via go-to-market plans that deliver growth.
• Fantastic, consistent, and effective communicator - someone who people genuinely love working with.
• Advanced skills in Google Workspace, especially Google Sheets, and Google Slides.
• Nice to have English and German language skills would be an advantage, alongside understanding cultural nuances in different European markets.
• A ‘yes’ person, able to consistently lead with service and maintain a positive attitude during even the most challenging times.
• Hands-on experience with business intelligence tools.
• Be process-driven, with recent experience using collaborative project management tools.

What do we offer you?

• Competitive salary commensurate with the role.
• Competitive benefits package.
• Birthday day off.
• Vacation time for you to recharge.
• Enhanced Parental Leave.
• Learning and growth opportunities.
• Employee Resource Groups.

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.