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For Companies At a Glance
- Tasks: Lead digital growth strategies and drive product adoption for Loqate.com.
- Company: Join GBG, a leader in identity verification technology with over 30 years of experience.
- Benefits: Enjoy a diverse workplace, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a mission to empower genuine people digitally while working in a collaborative environment.
- Qualifications: Experience in digital marketing, product leadership, and strong analytical skills required.
- Other info: This is a contract role based in London, perfect for innovative thinkers.
The predicted salary is between 72000 - 84000 £ per year.
About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere. We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us, our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About The Team
The mission of the Global Marketing team is to help businesses around the world choose Loqate as their go-to partner for location intelligence solutions, by creating the most relevant, world-class brand. As the market leader, we deliver award-winning marketing strategies, go-to-market plans, and compelling, human-based stories that enhance brand equity and maximise our revenue.
The role
As the Head of Product Digital Growth Loqate.com, you will define and execute a strategic vision to drive product adoption, user engagement, and Mid to down-market expansion. Leveraging various SaaS distribution models and frameworks such as the Pirate Metrics framework (Acquisition, Activation, Retention, Referral, Revenue), you will lead cross-functional teams to deliver impactful growth initiatives for the Business. Your role will involve conducting market research, managing a detailed product roadmap, and making data-driven decisions to optimize product performance. With strong leadership and communication skills, you will act as the voice of the customer, ensuring alignment with user needs and business goals, while mentoring the team to foster innovation and continuous improvement. You will bring your vast experience in Product, digital growth and commercial GTM to build a sustainable digital growth portfolio for Loqate Product.
What You Will Do
- Growth Initiatives: Develop and execute growth strategies to drive product adoption, user engagement, and market expansion.
- SaaS Distribution Models: Implement and optimize various SaaS distribution models, including direct sales, freemium, free trials, channel partners, marketplaces, and self-service.
- Pirate Metrics: Utilize the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework to track and optimize key growth metrics.
- Cross-Functional Collaboration: Work closely with engineering, design, marketing, sales, and customer success teams to ensure cohesive product development and go-to-market strategies.
- Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive landscape.
- Product Vision & Strategy: Define and communicate a clear product vision and strategy that aligns with Loqate's growth objectives.
- Product Roadmap: Create and manage a detailed product roadmap, prioritizing features and enhancements based on business impact and customer feedback.
- Data-Driven Decisions: Utilize data analytics to monitor product performance, identify growth opportunities, and make informed decisions.
- Customer Focus: Act as the voice of the customer, ensuring that product development is aligned with user needs and expectations.
- Stakeholder Management: Communicate effectively with stakeholders at all levels, providing regular updates on product progress and growth metrics.
- Mentorship: Lead and mentor the team, fostering a culture of continuous improvement and innovation.
What are we looking for
- Analytical Skills: Proficiency in data analysis and experience with tools like Google Analytics, Mixpanel, Segment or similar.
- B2B: Digital marketing experience and expertise with B2B product(s).
- Experience: Proven experience as a Product Leader, with a focus on growth and digital products. Commercial and Marketing experience is a major plus for this key role.
- Technical Knowledge: Strong understanding of digital technologies, SaaS, and market trends.
- Leadership: Excellent leadership and team/people management skills, with the ability to inspire and guide cross-functional teams.
- Communication: Strong communication and presentation skills, capable of articulating complex ideas to diverse audiences.
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
Unleash your potential and be part of our mission to power safe and rewarding digital lives.
Seniority level: Executive
Employment type: Contract
Job function: Marketing and Sales
Industries: Marketing Services
Head of Digital Growth for Loqate.com (3796) (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Growth for Loqate.com (3796) (Basé à London)
✨Tip Number 1
Familiarise yourself with the Pirate Metrics framework (AARRR) as it's crucial for this role. Understanding how to apply these metrics will not only help you in discussions but also demonstrate your strategic thinking during interviews.
✨Tip Number 2
Showcase your experience with SaaS distribution models by preparing examples of successful strategies you've implemented in the past. This will highlight your practical knowledge and ability to drive product adoption.
✨Tip Number 3
Research Loqate's current market position and competitors. Being able to discuss their strengths and weaknesses will show your proactive approach and genuine interest in the company during the interview.
✨Tip Number 4
Prepare to discuss your leadership style and how you've mentored teams in the past. This is key for the Head of Digital Growth role, so having specific examples ready will set you apart from other candidates.
We think you need these skills to ace Head of Digital Growth for Loqate.com (3796) (Basé à London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Digital Growth position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in digital growth, product management, and B2B marketing. Use specific examples to demonstrate how you've successfully driven product adoption and user engagement in previous roles.
Showcase Analytical Skills: Since the role requires proficiency in data analysis, mention any tools you’ve used (like Google Analytics or Mixpanel) and provide examples of how you've used data to inform decisions and drive growth.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also outline your vision for driving digital growth at Loqate.com. Make it personal and connect your past achievements to the company's goals.
How to prepare for a job interview at Golden Bees
✨Understand the Company and Its Mission
Before your interview, take some time to research Loqate.com and its mission. Understand their focus on identity and address verification, and how they aim to create safe digital experiences. This will help you align your answers with their values and demonstrate your genuine interest in the role.
✨Familiarise Yourself with Pirate Metrics
Since the role involves utilising the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue), make sure you understand each component thoroughly. Be prepared to discuss how you've applied these metrics in previous roles and how you would implement them at Loqate.com.
✨Showcase Your Leadership Skills
As a Head of Digital Growth, strong leadership is crucial. Prepare examples of how you've successfully led cross-functional teams in the past. Highlight your ability to inspire and mentor others, as well as how you've fostered innovation and continuous improvement within your teams.
✨Prepare for Data-Driven Discussions
Given the emphasis on data analytics in this role, be ready to discuss your experience with tools like Google Analytics or Mixpanel. Think of specific instances where you've used data to drive decisions or improve product performance, and be prepared to share these insights during your interview.
