Sales Development Representative

Sales Development Representative

Altrincham Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive B2B sales, build client relationships, and support marketing activities.
  • Company: Join IWC, a fast-growing packaging business focused on innovation.
  • Benefits: Enjoy a competitive salary, supportive management, and opportunities for growth.
  • Why this job: Be part of a dynamic team shaping the future of a thriving company.
  • Qualifications: Experience in B2B sales or marketing is preferred but not essential.
  • Other info: Office-based in Altrincham with flexible working hours.

The predicted salary is between 28800 - 48000 £ per year.

Are you a driven sales professional looking for your next big opportunity? We're seeking an ambitious, commercially minded Sales Development Representative to join a fast-growing packaging business. This is a pivotal role focused on driving new B2B sales, building strong client relationships, and supporting innovative marketing activities that expand brand awareness and increase customer retention.

As our Sales Development Representative, you'll play a key part in growing our market presence and winning new business. Reporting directly to a supportive senior management team, you'll work closely with an external digital agency and take ownership of B2B sales outreach, lead generation, and client engagement. This is a fantastic opportunity for a proactive individual to combine creative ideas with a strategic, results-driven approach, helping shape the future of a thriving company.

Key Responsibilities
  • Generate new business by identifying, approaching, and converting B2B prospects through research, outbound activity, and database development.
  • Lead and deliver targeted sales and marketing campaigns to attract new customers.
  • Manage and grow a pipeline of qualified leads, following up on all enquiries and sample requests.
  • Develop compelling marketing content and support promotional activity across email marketing, PR, trade media, and social media channels.
  • Build and maintain strong relationships with new and existing clients to drive repeat business and upselling opportunities.
  • Analyse competitor activity to continually refine sales strategies.
  • Keep digital channels updated with key product information and promotional messages.
  • Provide excellent customer service, ensuring all client interactions reflect our high standards.
What We're Looking For
  • Proven experience in B2B sales, business development, or marketing - ideally within packaging, manufacturing, or a product-based environment (but not essential).
  • Confident communicator with strong written skills and an engaging approach to client interactions.
  • Highly organised self-starter with experience in lead generation, CRM systems, and digital marketing tools.
  • Commercially minded, goal-oriented, and motivated by achieving measurable results.
  • Experience collaborating with digital marketing agencies is an advantage.
Key Measures of Success
  • Deliver consistent growth in new account acquisition.
  • Maintain a healthy pipeline through proactive outreach each month.
  • Support and help deliver at least one digital campaign per month.
  • Achieve targeted annual sales growth and customer conversion KPIs.
Working Hours & Location

Full-Time | Monday to Friday (Core Hours: 10:00 AM - 4:00 PM) Office based in Altrincham, with occasional client visits as required. Competitive salary based on experience.

Sales Development Representative employer: IWC Independent Worldwide Consolidators SpA

IWC Independent Worldwide Consolidators SpA is an excellent employer for driven sales professionals seeking to make a significant impact in a fast-growing packaging business. With a supportive senior management team and a vibrant work culture, employees are encouraged to develop their skills through innovative marketing activities and B2B sales outreach. Located in Altrincham, the company offers a competitive salary, flexible working hours, and opportunities for personal and professional growth, making it an ideal place for those looking to thrive in their careers.
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Contact Detail:

IWC Independent Worldwide Consolidators SpA Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Representative

✨Tip Number 1

Familiarise yourself with the packaging industry and current market trends. Understanding the challenges and opportunities in this sector will help you engage more effectively with potential clients and demonstrate your knowledge during conversations.

✨Tip Number 2

Network with professionals in the B2B sales space, especially those who have experience in packaging or related fields. Attend industry events or join online forums to build connections that could lead to valuable insights and referrals.

✨Tip Number 3

Develop a strong understanding of digital marketing tools and CRM systems. Being proficient in these areas will not only enhance your lead generation efforts but also show your potential employer that you're ready to hit the ground running.

✨Tip Number 4

Prepare to discuss specific sales strategies you've used in the past. Be ready to share examples of how you've successfully generated leads or closed deals, as this will highlight your proactive approach and results-driven mindset.

We think you need these skills to ace Sales Development Representative

B2B Sales Experience
Lead Generation
CRM Systems Proficiency
Digital Marketing Tools Knowledge
Strong Written Communication
Client Relationship Management
Market Research Skills
Campaign Management
Organisational Skills
Goal-Oriented Mindset
Commercial Awareness
Customer Service Excellence
Analytical Skills
Collaboration with Digital Agencies

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, business development, or marketing. Use keywords from the job description to demonstrate that you meet the requirements.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your understanding of the packaging industry. Mention specific achievements in lead generation or client engagement that align with the role.

Showcase Communication Skills: Since strong written communication is essential for this role, ensure your application is free from errors and clearly conveys your ideas. Use a professional yet engaging tone.

Highlight Relevant Tools and Experience: Mention any experience with CRM systems, digital marketing tools, or collaboration with digital agencies. This will show that you are well-equipped for the responsibilities outlined in the job description.

How to prepare for a job interview at IWC Independent Worldwide Consolidators SpA

✨Research the Company

Before your interview, take some time to learn about IWC Independent Worldwide Consolidators. Understand their products, services, and market position. This knowledge will help you tailor your responses and show your genuine interest in the role.

✨Prepare for B2B Sales Scenarios

Since the role focuses on B2B sales, be ready to discuss your previous experiences in this area. Prepare examples of how you've successfully generated leads, approached prospects, and converted them into clients. Use the STAR method (Situation, Task, Action, Result) to structure your answers.

✨Showcase Your Communication Skills

As a Sales Development Representative, strong communication is key. During the interview, demonstrate your ability to engage with others. Practice articulating your thoughts clearly and confidently, and be prepared to discuss how you build relationships with clients.

✨Highlight Your Organisational Skills

The job requires managing a pipeline of leads and following up on enquiries. Be ready to discuss how you stay organised and prioritise tasks. Mention any tools or systems you use to manage your workload effectively, such as CRM software or project management tools.

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