Growth Marketer

We are a fast-growing SaaS company in the feedback sector, focused on scaling within the Mid-Market. We are looking for a commercially driven Growth Marketer to help us consistently generate over 120 qualified demos per month for our enterprise plan.

This is a hands-on, full-funnel role focused on paid search, paid social, and remarketing. You will plan and execute data-led campaigns, test and optimise performance across all stages of the funnel, and take ownership of driving high-quality leads that convert into revenue. You will also play a critical role in campaign tracking, reporting and attribution, ensuring we make informed, ROI-positive decisions at every stage. You will report into the Head of Marketing and work closely with Sales, Product and Design teams to deliver on Go-to-market campaigns to drive new opportunities.

Responsibilities:

• Develop and execute full-funnel growth strategies focused on demand generation and demo bookings
• Own and manage paid media channels including Google, Bing and LinkedIn Ads with a strong focus on ROI
• Lead on advertising creation, audience targeting and campaign execution, with support from Product and Design where needed.
• Set up and manage remarketing strategies to increase conversion rates and brand visibility
• Design and run A/B and multivariate tests across ads and landing pages to optimise performance
• Track lead quality and work closely with Sales to ensure marketing-sourced leads are converting into sales-qualified opportunities and closed revenue
• Use data to analyse performance, optimise campaigns, manage budgets and reduce customer acquisition cost (CAC)
• Build dashboards and performance reports to share campaign insights and decision-making across the business
• Collaborate with cross-functional teams to align messaging, campaign timing and target segments

Skills and Experience

Essential

• Strong analytical and data interpretation skills with the ability to translate insight into action
• Deep understanding of lead generation funnels and how to optimise conversion rates at each stage
• Proven track record managing paid campaigns across Google, LinkedIn and Bing
• Advanced knowledge of Google Tag Manager and Google Analytics to ensure proper tracking and attribution
• Experience setting up, managing and debugging campaign tracking, conversion goals and performance tagging
• Familiarity with HubSpot campaign management, tracking, and events
• Ability to design, run and interpret A/B tests and landing page experiments
• Comfortable briefing and reviewing creative assets to ensure alignment with campaign goals and brand standards
• Demonstrated ability to independently identify and pursue growth opportunities, while managing competing priorities effectively.
• Able to clearly share ideas in written and verbal form, and collaborate effectively with cross-functional teams to align on goals and deliverables.

Knowledge and Tools

• Experience building reports and performance dashboards
• Google Ads Manager, LinkedIn Campaign Manager, Bing Ads Manager
• Google Analytics (GA4)
• Google Tag Manager (essential)
• HubSpot CRM and Marketing Hub (campaign tracking, automation and events)
• A/B testing platforms (e.g. Google Optimize, VWO, Optimizely)

Additional skills we would love to see

• 3 to 5+ years of experience in growth marketing, demand generation or performance marketing in a B2B SaaS environment
• Demonstrable success in running ROI-positive paid campaigns that generate qualified pipeline and revenue
• Strong understanding of marketing attribution, lead quality metrics and CAC
• Equivalent practical experience in Marketing, Business, or Communications is welcomed in place of a formal degree

What Success Looks Like

• Help us consistently generate a strong volume of qualified demos (e.g., 100+ per month), while continually improving conversion and efficiency.
• Generating marketing-sourced pipeline that converts into new revenue
• Improving cost per acquisition while scaling efforts
• Establishing a high-performing, repeatable and scalable growth engine

The ideal candidate will have start-up experience, preferably with a background in tech/SaaS.

Salary: £50k to £60k depending on experience

This is a remote role; however, you may be required to attend team meetings occasionally. You must have a suitable space to work from at home and a reliable internet connection.

We’re committed to building a diverse, inclusive and respectful workplace. We welcome candidates of all backgrounds, identities, and experiences even if you don’t meet every requirement, we encourage you to apply if you feel excited about this role.