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- Tasks: Lead the TalkTalk brand team and oversee a complete rebrand project.
- Company: TalkTalk is a recognised Top 50 Inclusive Employer in the UK, committed to diversity and innovation.
- Benefits: Enjoy a dynamic workplace with flexible working options and a culture that values individuality.
- Why this job: Be a brand guardian, inspire creativity, and make a real impact on brand recognition and sales.
- Qualifications: Senior marketing leader with team management experience and a strong creative track record.
- Other info: Join a company that embraces inclusivity and encourages you to be your authentic self.
The predicted salary is between 43200 - 72000 £ per year.
The role: Reporting into the Marketing Director, the Head of Brand will lead the TalkTalk brand team. You will be responsible for a project to reimagine the TalkTalk brand, implementing a complete rebrand across all touchpoints including what we look like as a brand and how we talk. You’ll be our brand guardian, responsible for how our brand shows up internally and externally. You’ll support the Marketing Director in setting our brand strategy and oversee brand media plans to outshout our share of voice and drive maximum efficiency and effectiveness. You will oversee idea generation, creative execution and evaluation across all brand channels TTL including campaigns and always on social media.
Key KPI’s for this role are brand recognition, brand consideration, share of ad awareness>SOV, demand, and sales.
Key areas of responsibility:
- Brand guardianship – Responsible for how the brand shows up internally and externally including tone of voice and brand look & feel.
- Agency relationship management – Work closely with our agency team to ensure they deliver best in class creative solutions on time and in full.
- Strategy & planning – Responsible for the development of the brand strategy and marketing plan to meet our brand objectives.
- Campaign development – Responsible for the overseeing of idea generation and execution of best-in-class campaigns developed by the agency.
- Media strategy – Responsible for overseeing the brand media strategy to ensure we outshout the competition and maximise effectiveness.
- Social Media – Oversee the social media strategy and execution, developed by the Senior Social Media Manager.
- Leadership – Motivate, inspire and energise a team to develop world class communications that will disrupt, cut through and drive consideration for TalkTalk.
Must have:
- A senior marketing leader, with experience managing teams.
- Highly commercial, with experience working in a fast-paced trading environment.
- Strong creative ambition, with a track record of delivering stand out creative.
- Experience managing agency relationships.
- Experience managing multiple internal and external stakeholders, with the ability to influence at executive level.
As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customers we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself. We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.
Head of Brand employer: TalkTalk
Contact Detail:
TalkTalk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarise yourself with TalkTalk's current brand identity and recent marketing campaigns. Understanding their existing brand voice and visual style will help you articulate how you can enhance and reimagine it in your discussions.
✨Tip Number 2
Network with professionals in the marketing and branding industry, especially those who have experience with agency relationships. Building connections can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've motivated teams in previous roles. Highlight specific examples where your creative ambition led to successful campaigns, as this aligns closely with the responsibilities of the Head of Brand.
✨Tip Number 4
Stay updated on the latest trends in brand strategy and social media marketing. Being knowledgeable about current industry trends will demonstrate your commitment to innovation and your ability to drive brand recognition effectively.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Brand position. Tailor your application to highlight your relevant experience in brand management, strategy development, and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your senior marketing experience, particularly in managing teams and agency relationships. Use quantifiable achievements to demonstrate your impact in previous roles, especially in creative execution and brand strategy.
Write a Strong Cover Letter: In your cover letter, express your passion for brand management and your vision for reimagining the TalkTalk brand. Highlight your understanding of the company's values and how your experience aligns with their goals, particularly in fostering inclusivity and innovation.
Showcase Your Creative Ambition: Since the role requires strong creative ambition, consider including a portfolio or examples of past campaigns you've led. Discuss how these experiences have prepared you to oversee idea generation and creative execution at TalkTalk.
How to prepare for a job interview at TalkTalk
✨Understand the Brand
Before the interview, take time to research TalkTalk's current brand identity and any recent campaigns. Be prepared to discuss how you would approach reimagining the brand and what strategies you would implement to enhance brand recognition and consideration.
✨Showcase Your Leadership Skills
As a Head of Brand, you'll need to inspire and motivate your team. Prepare examples from your past experiences where you've successfully led a team or project, highlighting your ability to energise others and drive creative solutions.
✨Demonstrate Agency Management Experience
Since managing agency relationships is crucial for this role, be ready to discuss your experience working with creative agencies. Share specific examples of how you've collaborated with them to deliver successful campaigns on time and within budget.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing brand strategies and media plans. Think about how you would align these strategies with business objectives and be ready to discuss metrics you would use to measure success, such as share of voice and sales impact.
