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For Companies At a Glance
- Tasks: Lead product design and development for top brands, from concept to production.
- Company: Join Authentic, the world's largest sports and entertainment licensing company with a global reach.
- Benefits: Enjoy a dynamic work environment with innovative technology and opportunities for career growth.
- Why this job: Be part of a creative team that transforms brands and drives impactful marketing strategies.
- Qualifications: 2-4 years in merchandising or product development; degree in Fashion Merchandising or Business required.
- Other info: Authentic values diversity and inclusion, fostering a collaborative workplace.
The predicted salary is between 36000 - 60000 £ per year.
London, England
Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Associate Manager/Manager, Merchandising and Product Development is responsible for guiding design and development for Authentic’s product licensees for their respective brands. You’ll oversee all phases of product development from concept state to production for respective product categories. You’ll ensure products developed are in line with the brands product strategy, contractual definitions and aesthetic. You will support the commercial end of the business by ensuring that product offered to the marketplace meets the demand for product segmentation and maximizes new distribution opportunities.
What you’ll be working on
- Provide design/merchandising direction and approvals to Licensees for various brands
- Working knowledge of competitive set and able to identify/research seasonal trends within industry
- Gauge new opportunities to drive volume across all channels of distribution
- Collaborate between differentiated product categories to achieve a shared vision regarding product ideas, designs, fabrications and quality requirements, specifically related to channels of distribution, and maximizing the brand aesthetic
- Collaborate with Creative Director on executing seasonal direction in set room, providing concise direction for licensed categories
- Understands and communicates global seasonal brand messaging across global partners
- Support business team and guide strategic decisions on new product development: specifically focusing in on commercial viability in segment and channel
- Partner with business & marketing teams to prioritize brand direction with product licensees
Must Haves:
- Must be able and willing to travel
- Ability to work both independently and collaboratively
- Working knowledge of buying and merchandising best practices
- Excellent organizational and communication skills with attention to detail
- Ability to multi-task and prioritize in a fast-paced environment
- Strong communication, presentation, and organizational skills
- Must be a strategic thinker, persuasive and collaborative
- Ability to understand and explain the brand’s needs
- 2-4 years of experience in merchandising or Product Associate
- Bachelor’s Degree in Fashion Merchandising, Business Administration or related field
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
Associate Manager/Manager, Merchandising and Product Development - Lifestyle EMEAI employer: Authentic Brands Group
Contact Detail:
Authentic Brands Group Recruiting Team
talent@authentic.com
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Manager/Manager, Merchandising and Product Development - Lifestyle EMEAI
✨Tip Number 1
Familiarise yourself with the latest trends in merchandising and product development within the lifestyle sector. This will not only help you understand the competitive landscape but also allow you to speak knowledgeably during interviews about how you can contribute to Authentic's vision.
✨Tip Number 2
Network with professionals in the merchandising and product development fields, especially those who have experience in licensing. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at Authentic.
✨Tip Number 3
Prepare to discuss your previous experiences in merchandising or product development in detail. Think of specific examples where you successfully collaborated with teams or drove product strategies that align with brand aesthetics, as this will demonstrate your fit for the role.
✨Tip Number 4
Showcase your understanding of the importance of collaboration between different departments. Be ready to explain how you would work with creative directors and marketing teams to ensure that product offerings meet market demands and enhance brand messaging.
We think you need these skills to ace Associate Manager/Manager, Merchandising and Product Development - Lifestyle EMEAI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in merchandising and product development. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the industry. Mention specific projects or experiences that align with the responsibilities outlined in the job description, and explain how you can contribute to the company's success.
Showcase Your Skills: In your application, emphasise your organisational and communication skills, as well as your ability to work collaboratively. Provide examples of how you've successfully managed multiple tasks in a fast-paced environment.
Highlight Relevant Education: Ensure you mention your Bachelor’s Degree in Fashion Merchandising, Business Administration, or a related field prominently in your application. This is a key requirement for the position, so make it easy for the hiring team to see your qualifications.
How to prepare for a job interview at Authentic Brands Group
✨Research the Company and Its Brands
Before your interview, take the time to understand Authentic's brand portfolio and their market positioning. Familiarise yourself with their recent campaigns and product launches, as this will show your genuine interest and help you align your answers with their values.
✨Showcase Your Merchandising Knowledge
Be prepared to discuss your experience in merchandising and product development. Highlight specific examples where you've successfully guided product design or identified market trends, as this role requires a strong understanding of buying and merchandising best practices.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be ready to share examples of how you've effectively collaborated in past roles. Discuss how you’ve partnered with creative teams or licensees to achieve a shared vision, as this will illustrate your ability to work in a team-oriented environment.
✨Prepare Questions About the Role
At the end of the interview, have thoughtful questions ready about the role and the company’s future direction. This not only shows your enthusiasm but also helps you gauge if the company culture and expectations align with your career goals.
